diff --git a/projects/js-packages/publicize-components/changelog/fix-social-bsky-profile-name-connection-management b/projects/js-packages/publicize-components/changelog/fix-social-bsky-profile-name-connection-management
new file mode 100644
index 0000000000000..c33f654b62b79
--- /dev/null
+++ b/projects/js-packages/publicize-components/changelog/fix-social-bsky-profile-name-connection-management
@@ -0,0 +1,4 @@
+Significance: patch
+Type: fixed
+
+Fixed Bsky conneciton management profile name
diff --git a/projects/js-packages/publicize-components/src/components/connection-management/connection-name.tsx b/projects/js-packages/publicize-components/src/components/connection-management/connection-name.tsx
index 858d1c6bffebe..230366360cc2b 100644
--- a/projects/js-packages/publicize-components/src/components/connection-management/connection-name.tsx
+++ b/projects/js-packages/publicize-components/src/components/connection-management/connection-name.tsx
@@ -32,7 +32,7 @@ export function ConnectionName( { connection }: ConnectionNameProps ) {
 				</span>
 			) : (
 				<ExternalLink className={ styles[ 'profile-link' ] } href={ connection.profile_link }>
-					{ connection.display_name || connection.external_display }
+					{ connection.display_name || connection.external_display || connection.external_name }
 				</ExternalLink>
 			) }
 			{ isUpdating ? (