diff --git a/projects/plugins/jetpack/changelog/update-subscriptions-skip-modal b/projects/plugins/jetpack/changelog/update-subscriptions-skip-modal
new file mode 100644
index 0000000000000..2e357ea143d80
--- /dev/null
+++ b/projects/plugins/jetpack/changelog/update-subscriptions-skip-modal
@@ -0,0 +1,4 @@
+Significance: minor
+Type: enhancement
+
+Newsletters: allow skipping modals with URL query param
diff --git a/projects/plugins/jetpack/modules/subscriptions/subscribe-modal/subscribe-modal.js b/projects/plugins/jetpack/modules/subscriptions/subscribe-modal/subscribe-modal.js
index 1360693915fa8..e2b084cda60bc 100644
--- a/projects/plugins/jetpack/modules/subscriptions/subscribe-modal/subscribe-modal.js
+++ b/projects/plugins/jetpack/modules/subscriptions/subscribe-modal/subscribe-modal.js
@@ -3,13 +3,28 @@ const { domReady } = wp;
 domReady( () => {
 	const modal = document.querySelector( '.jetpack-subscribe-modal' );
 	const modalDismissedCookie = 'jetpack_post_subscribe_modal_dismissed';
+	const skipUrlParam = 'jetpack_skip_subscription_popup';
 
 	function hasEnoughTimePassed() {
 		const lastDismissed = localStorage.getItem( modalDismissedCookie );
 		return lastDismissed ? Date.now() - lastDismissed > Jetpack_Subscriptions.modalInterval : true;
 	}
 
-	if ( ! modal || ! hasEnoughTimePassed() ) {
+	// Subscriber ended up here e.g. from emails:
+	// we won't show the modal to them in future since they most likely are already a subscriber.
+	function skipModal() {
+		const url = new URL( window.location.href );
+		if ( url.searchParams.has( skipUrlParam ) ) {
+			url.searchParams.delete( skipUrlParam );
+			window.history.replaceState( {}, '', url );
+			storeCloseTimestamp();
+			return true;
+		}
+
+		return false;
+	}
+
+	if ( ! modal || ! hasEnoughTimePassed() || skipModal() ) {
 		return;
 	}
 
diff --git a/projects/plugins/jetpack/modules/subscriptions/subscribe-overlay/subscribe-overlay.js b/projects/plugins/jetpack/modules/subscriptions/subscribe-overlay/subscribe-overlay.js
index 936b5840c80fb..83eae23686338 100644
--- a/projects/plugins/jetpack/modules/subscriptions/subscribe-overlay/subscribe-overlay.js
+++ b/projects/plugins/jetpack/modules/subscriptions/subscribe-overlay/subscribe-overlay.js
@@ -3,10 +3,25 @@ const { domReady } = wp;
 domReady( function () {
 	const overlay = document.querySelector( '.jetpack-subscribe-overlay' );
 	const overlayDismissedCookie = 'jetpack_post_subscribe_overlay_dismissed';
+	const skipUrlParam = 'jetpack_skip_subscription_popup';
 	const hasOverlayDismissedCookie =
 		document.cookie && document.cookie.indexOf( overlayDismissedCookie ) > -1;
 
-	if ( ! overlay || hasOverlayDismissedCookie ) {
+	// Subscriber ended up here e.g. from emails:
+	// we won't show the overlay to them in future since they most likely are already a subscriber.
+	function skipOverlay() {
+		const url = new URL( window.location.href );
+		if ( url.searchParams.has( skipUrlParam ) ) {
+			url.searchParams.delete( skipUrlParam );
+			window.history.replaceState( {}, '', url );
+			setOverlayDismissedCookie();
+			return true;
+		}
+
+		return false;
+	}
+
+	if ( ! overlay || hasOverlayDismissedCookie || skipOverlay() ) {
 		return;
 	}