diff --git a/projects/packages/jetpack-mu-wpcom/changelog/dotcom-10634-reimplement-hostingtools-marketing-tools-tab-as-tools b/projects/packages/jetpack-mu-wpcom/changelog/dotcom-10634-reimplement-hostingtools-marketing-tools-tab-as-tools
new file mode 100644
index 0000000000000..1391805af5b06
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/changelog/dotcom-10634-reimplement-hostingtools-marketing-tools-tab-as-tools
@@ -0,0 +1,4 @@
+Significance: minor
+Type: added
+
+Untangling: Add Marketing Tools page to wp-admin
diff --git a/projects/packages/jetpack-mu-wpcom/src/class-jetpack-mu-wpcom.php b/projects/packages/jetpack-mu-wpcom/src/class-jetpack-mu-wpcom.php
index b8ed46039d033..3339b81a03a81 100644
--- a/projects/packages/jetpack-mu-wpcom/src/class-jetpack-mu-wpcom.php
+++ b/projects/packages/jetpack-mu-wpcom/src/class-jetpack-mu-wpcom.php
@@ -318,6 +318,7 @@ public static function load_wpcom_user_features() {
if ( ! class_exists( 'A8C\FSE\Help_Center' ) ) {
require_once __DIR__ . '/features/help-center/class-help-center.php';
}
+ require_once __DIR__ . '/features/marketing/marketing.php';
require_once __DIR__ . '/features/pages/pages.php';
require_once __DIR__ . '/features/replace-site-visibility/replace-site-visibility.php';
require_once __DIR__ . '/features/stats/stats.php';
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/activitypub-logo.svg b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/activitypub-logo.svg
new file mode 100644
index 0000000000000..c4770de8f6830
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/activitypub-logo.svg
@@ -0,0 +1,9 @@
+
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/dot-grid.png b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/dot-grid.png
new file mode 100644
index 0000000000000..9389e4b57610e
Binary files /dev/null and b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/dot-grid.png differ
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/earn.svg b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/earn.svg
new file mode 100644
index 0000000000000..2e998d91f8d9d
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/earn.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/facebook-logo.png b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/facebook-logo.png
new file mode 100644
index 0000000000000..c29eabd156e5b
Binary files /dev/null and b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/facebook-logo.png differ
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/fiverr-logo.svg b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/fiverr-logo.svg
new file mode 100644
index 0000000000000..d8d94027888b5
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/fiverr-logo.svg
@@ -0,0 +1,4 @@
+
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/premium-plugins.png b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/premium-plugins.png
new file mode 100644
index 0000000000000..9e7f92c10bf8d
Binary files /dev/null and b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/premium-plugins.png differ
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/rocket.svg b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/rocket.svg
new file mode 100644
index 0000000000000..7aaae57369d39
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/rocket.svg
@@ -0,0 +1 @@
+
\ No newline at end of file
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/social-media-logos.svg b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/social-media-logos.svg
new file mode 100644
index 0000000000000..f413f040c35ce
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/social-media-logos.svg
@@ -0,0 +1 @@
+
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/wordpress-logo.svg b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/wordpress-logo.svg
new file mode 100644
index 0000000000000..165824d4b02e9
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/src/features/marketing/images/wordpress-logo.svg
@@ -0,0 +1,3 @@
+
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/marketing.js b/projects/packages/jetpack-mu-wpcom/src/features/marketing/marketing.js
new file mode 100644
index 0000000000000..2f9149d3877cf
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/src/features/marketing/marketing.js
@@ -0,0 +1,42 @@
+/* global wpcomMarketing */
+
+import domReady from '@wordpress/dom-ready';
+import { __ } from '@wordpress/i18n';
+import wpcomRequest from 'wpcom-proxy-request';
+import { wpcomTrackEvent } from '../../common/tracks';
+
+const callbacks = {
+ enableActivityPub: async e => {
+ e.preventDefault();
+ const defaultText = e.target.innerText;
+ e.target.innerText = __( 'Joining…', 'jetpack-mu-wpcom' );
+ e.target.classList.add( 'disabled' );
+
+ const response = await wpcomRequest( {
+ path: `/sites/${ wpcomMarketing.siteId }/activitypub/status`,
+ apiNamespace: 'wpcom/v2',
+ apiVersion: '2',
+ body: {
+ enabled: true,
+ },
+ method: 'POST',
+ } );
+ if ( response.enabled ) {
+ window.location.href = e.target.href;
+ } else {
+ e.target.innerText = defaultText;
+ e.target.classList.remove( 'disabled' );
+ }
+ },
+};
+
+domReady( () => {
+ document.querySelectorAll( '.wpcom-marketing-tools-feature a' ).forEach( feature => {
+ feature.addEventListener( 'click', e => {
+ wpcomTrackEvent( e.target.dataset.event );
+ if ( e.target.dataset.callback && e.target.dataset.callback in callbacks ) {
+ callbacks[ e.target.dataset.callback ]( e );
+ }
+ } );
+ } );
+} );
diff --git a/projects/packages/jetpack-mu-wpcom/src/features/marketing/marketing.php b/projects/packages/jetpack-mu-wpcom/src/features/marketing/marketing.php
new file mode 100644
index 0000000000000..d1cd8588f2244
--- /dev/null
+++ b/projects/packages/jetpack-mu-wpcom/src/features/marketing/marketing.php
@@ -0,0 +1,218 @@
+ Marketing menu.
+ */
+function wpcom_add_marketing_submenu() {
+ $hook_suffix = add_submenu_page(
+ 'tools.php',
+ __( 'Marketing', 'jetpack-mu-wpcom' ),
+ __( 'Marketing', 'jetpack-mu-wpcom' ),
+ 'manage_options',
+ 'wpcom-marketing-tools',
+ 'wpcom_display_marketing_tools_page',
+ 1
+ );
+ add_action( 'load-' . $hook_suffix, 'load_marketing_tools_page' );
+}
+add_action( 'admin_menu', 'wpcom_add_marketing_submenu', 999999 );
+
+/**
+ * Initializes the Marketing Tools page.
+ */
+function load_marketing_tools_page() {
+ add_action( 'admin_enqueue_scripts', 'enqueue_marketing_tools_assets' );
+}
+
+/**
+ * Enqueues the Marketing Tools assets.
+ */
+function enqueue_marketing_tools_assets() {
+ jetpack_mu_wpcom_enqueue_assets( 'marketing', array( 'js', 'css' ) );
+ wp_add_inline_script(
+ 'jetpack-mu-wpcom-marketing',
+ 'const wpcomMarketing = ' . wp_json_encode( array( 'siteId' => get_wpcom_blog_id() ) ) . ';',
+ 'before'
+ );
+}
+
+/**
+ * Displays the WordPress Marketing Tools page.
+ */
+function wpcom_display_marketing_tools_page() {
+ $domain = wp_parse_url( home_url(), PHP_URL_HOST );
+ $is_private = ( new Status() )->is_private_site();
+
+ $features = array(
+ array(
+ 'title' => __( 'Let our WordPress.com experts build your site!', 'jetpack-mu-wpcom' ),
+ 'description' => __(
+ "Hire our dedicated experts to build a handcrafted, personalized website. Share some details about what you're looking for, and we'll make it happen.",
+ 'jetpack-mu-wpcom'
+ ),
+ 'action' => __( 'Get started', 'jetpack-mu-wpcom' ),
+ 'icon' => plugins_url( 'images/wordpress-logo.svg', __FILE__ ),
+ 'url' => 'https://wordpress.com/start/do-it-for-me/new-or-existing-site',
+ 'event' => 'calypso_marketing_tools_built_by_wp_button_click',
+ ),
+ array(
+ 'title' => __( 'Monetize your site', 'jetpack-mu-wpcom' ),
+ 'description' => __(
+ 'Accept payments or donations with our native payment blocks, limit content to paid subscribers only, opt into our ad network to earn revenue, and refer friends to WordPress.com for credits.',
+ 'jetpack-mu-wpcom'
+ ),
+ 'action' => __( 'Start earning', 'jetpack-mu-wpcom' ),
+ 'icon' => plugins_url( 'images/earn.svg', __FILE__ ),
+ 'url' => 'https://wordpress.com/earn/' . $domain,
+ 'event' => 'calypso_marketing_tools_earn_button_click',
+ ),
+ array(
+ 'title' => __( 'Fiverr logo maker', 'jetpack-mu-wpcom' ),
+ 'description' => __(
+ 'Create a standout brand with a custom logo. Our partner makes it easy and quick to design a professional logo that leaves a lasting impression.',
+ 'jetpack-mu-wpcom'
+ ),
+ 'action' => __( 'Make your brand', 'jetpack-mu-wpcom' ),
+ 'icon' => plugins_url( 'images/fiverr-logo.svg', __FILE__ ),
+ 'url' => 'https://wp.me/logo-maker/?utm_campaign=marketing_tab',
+ 'event' => 'calypso_marketing_tools_create_a_logo_button_click',
+ 'target' => '_blank',
+ ),
+ );
+
+ // Show the Facebook feature only between July-October 2025 (see pfUMqg-5a-p2).
+ $current_date = new DateTime();
+ $current_year = (int) $current_date->format( 'Y' );
+ $current_month = (int) $current_date->format( 'n' );
+ if ( $current_year === 2025 && $current_month >= 7 && $current_month <= 10 ) {
+ $features[] = array(
+ 'title' => __( 'Want to connect with your audience on Facebook and Instagram?', 'jetpack-mu-wpcom' ),
+ 'description' => sprintf(
+ /* translators: %1$s - Name of the Business plan, %2$s - Name of Commerce plan. */
+ __(
+ 'Discover an easy way to advertise your brand across Facebook and Instagram. Capture website actions to help you target audiences and measure results. Available on %1$s and %2$s plans.',
+ 'jetpack-mu-wpcom'
+ ),
+ Plans::get_plan_short_name( 'business-bundle' ),
+ Plans::get_plan_short_name( 'ecommerce-bundle' )
+ ),
+ 'action' => __( 'Add Facebook for WordPress.com', 'jetpack-mu-wpcom' ),
+ 'icon' => plugins_url( 'images/facebook-logo.png', __FILE__ ),
+ 'url' => 'https://wordpress.com/plugins/official-facebook-pixel/' . $domain,
+ 'event' => 'calypso_marketing_tools_facebook_button_click',
+ );
+ }
+
+ if ( ( new Host() )->is_wpcom_simple() && ! $is_private && ! wpcom_activitypub_is_active() ) {
+ $features[] = array(
+ 'title' => __( 'Share your blog with a new audience', 'jetpack-mu-wpcom' ),
+ 'description' => __(
+ 'Connect your WordPress.com site to the social web. Let people follow your posts from platforms like Mastodon, Threads, and more—no extra work needed.',
+ 'jetpack-mu-wpcom'
+ ),
+ 'action' => __( 'Join the open social web', 'jetpack-mu-wpcom' ),
+ 'icon' => plugins_url( 'images/activitypub-logo.svg', __FILE__ ),
+ 'url' => admin_url( 'options-general.php?page=activitypub' ),
+ 'event' => 'calypso_marketing_tools_activitypub_button_click',
+ 'callback' => 'enableActivityPub',
+ );
+ }
+
+ $features[] = array(
+ 'title' => __( 'Hire an SEO expert', 'jetpack-mu-wpcom' ),
+ 'description' => __(
+ 'In today‘s digital age, visibility is key. Hire an SEO expert to boost your online presence and capture valuable opportunities.',
+ 'jetpack-mu-wpcom'
+ ),
+ 'action' => __( 'Talk to an SEO expert today', 'jetpack-mu-wpcom' ),
+ 'icon' => plugins_url( 'images/fiverr-logo.svg', __FILE__ ),
+ 'url' => 'https://wp.me/hire-seo-expert/?utm_source=marketing_tab',
+ 'event' => 'calypso_marketing_tools_hire_an_seo_expert_button_click',
+ 'target' => '_blank',
+ );
+
+ if ( ! $is_private ) {
+ $features[] = array(
+ 'title' => __( 'Share your blog posts with everyone', 'jetpack-mu-wpcom' ),
+ 'description' => __(
+ "Use your site's Jetpack Social tools to connect your site and your social media accounts, and share your new posts automatically. Connect to Facebook, LinkedIn, and more.",
+ 'jetpack-mu-wpcom'
+ ),
+ 'action' => __( 'Start sharing', 'jetpack-mu-wpcom' ),
+ 'icon' => plugins_url( 'images/social-media-logos.svg', __FILE__ ),
+ 'url' => admin_url( 'admin.php?page=jetpack-social' ),
+ 'event' => 'calypso_marketing_tools_start_sharing_button_click',
+ );
+ }
+
+ $locale = Common\determine_iso_639_locale();
+ if ( $locale === 'en' ) {
+ $features[] = array(
+ 'title' => __( 'Increase traffic to your WordPress.com site', 'jetpack-mu-wpcom' ),
+ 'description' => __(
+ 'Take our free introductory course about search engine optimization (SEO) and learn how to improve your site or blog for both search engines and humans.',
+ 'jetpack-mu-wpcom'
+ ),
+ 'action' => __( 'Register now', 'jetpack-mu-wpcom' ),
+ 'icon' => plugins_url( 'images/rocket.svg', __FILE__ ),
+ 'url' => 'https://wordpress.com/support/courses/seo/',
+ 'event' => 'calypso_marketing_tools_seo_course_button_click',
+ 'target' => '_blank',
+ );
+ }
+
+ ?>
+
+
+ {
'jetpack-global-styles-customizer-fonts':
'./src/features/jetpack-global-styles/customizer-fonts/index.js',
'mailerlite-subscriber-popup': './src/features/mailerlite/subscriber-popup.js',
+ marketing: [
+ './src/features/marketing/marketing.js',
+ './src/features/marketing/marketing.scss',
+ ],
'newspack-blocks-blog-posts-editor': './src/features/newspack-blocks/blog-posts/editor.js',
'newspack-blocks-blog-posts-view': './src/features/newspack-blocks/blog-posts/view.js',
'newspack-blocks-carousel-editor': './src/features/newspack-blocks/carousel/editor.js',
 ); ?>)
+ ; ?>)
+
+
+
+
+
+
+