diff --git a/CHANGELOG.md b/CHANGELOG.md
index b746d64a..990e9c7a 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,3 +1,10 @@
+# [2.8.0-alpha.1](https://github.com/Automattic/newspack-listings/compare/v2.7.0...v2.8.0-alpha.1) (2021-11-09)
+
+
+### Features
+
+* **ugc:** self-serve listings purchase block ([#128](https://github.com/Automattic/newspack-listings/issues/128)) ([0ff8290](https://github.com/Automattic/newspack-listings/commit/0ff8290a8c8cc3524a663955e0ad0f22fb1d23e0))
+
 # [2.7.0](https://github.com/Automattic/newspack-listings/compare/v2.6.0...v2.7.0) (2021-11-03)
 
 
diff --git a/newspack-listings.php b/newspack-listings.php
index ec9c6fe3..2411e441 100644
--- a/newspack-listings.php
+++ b/newspack-listings.php
@@ -7,7 +7,7 @@
  * Author URI:      https://newspack.pub
  * Text Domain:     newspack-listings
  * Domain Path:     /languages
- * Version:         2.7.0
+ * Version:         2.8.0-alpha.1
  *
  * @package         Newspack_Listings
  */
diff --git a/package-lock.json b/package-lock.json
index 4cebf6f1..b885d86b 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -1,6 +1,6 @@
 {
   "name": "newspack-listings",
-  "version": "2.7.0",
+  "version": "2.8.0-alpha.1",
   "lockfileVersion": 1,
   "requires": true,
   "dependencies": {
diff --git a/package.json b/package.json
index e488977f..c5b245ef 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "newspack-listings",
-  "version": "2.7.0",
+  "version": "2.8.0-alpha.1",
   "description": "",
   "scripts": {
     "cm": "git-cz",