diff --git a/client/blocks/reader-subscription-list-item/connected.jsx b/client/blocks/reader-subscription-list-item/connected.jsx
index 4f9b21fbd3f3b7..95cb389f98af96 100644
--- a/client/blocks/reader-subscription-list-item/connected.jsx
+++ b/client/blocks/reader-subscription-list-item/connected.jsx
@@ -96,6 +96,7 @@ class ConnectedSubscriptionListItem extends Component {
 export default compose(
 	connect( ( state, ownProps ) => ( {
 		isFollowing: isFollowingSelector( state, { feedId: ownProps.feedId, blogId: ownProps.siteId } ),
+		url: ownProps.url.match( /^https?:\/\// ) ? ownProps.url : `http://${ ownProps.url }`,
 	} ) ),
 	connectSite
 )( ConnectedSubscriptionListItem );