diff --git a/packages/plans-grid-next/src/components/shared/header-price/index.tsx b/packages/plans-grid-next/src/components/shared/header-price/index.tsx
index 041c866b20fa7a..1f1673329f0caf 100644
--- a/packages/plans-grid-next/src/components/shared/header-price/index.tsx
+++ b/packages/plans-grid-next/src/components/shared/header-price/index.tsx
@@ -58,7 +58,7 @@ const HeaderPrice = ( { planSlug, visibleGridPlans }: HeaderPriceProps ) => {
 			<div className="plans-grid-next-header-price">
 				{ ! current && (
 					<div className="plans-grid-next-header-price__badge">
-						{ translate( 'Limited Time Offer' ) }
+						{ translate( 'Special Offer' ) }
 					</div>
 				) }
 				<div
diff --git a/packages/plans-grid-next/src/components/test/header-price.tsx b/packages/plans-grid-next/src/components/test/header-price.tsx
index f2eef197e871c1..f9562df7223264 100644
--- a/packages/plans-grid-next/src/components/test/header-price.tsx
+++ b/packages/plans-grid-next/src/components/test/header-price.tsx
@@ -110,7 +110,7 @@ describe( 'HeaderPrice', () => {
 		expect( container ).toBeEmptyDOMElement();
 	} );
 
-	test( 'should display "Limited Time Offer" badge when intro offer exists and offer is not complete', () => {
+	test( 'should display "Special Offer" badge when intro offer exists and offer is not complete', () => {
 		const pricing = {
 			currencyCode: 'USD',
 			originalPrice: { full: 120, monthly: 10 },
@@ -137,7 +137,7 @@ describe( 'HeaderPrice', () => {
 		const { container } = render( <HeaderPrice { ...defaultProps } /> );
 		const badge = container.querySelector( '.plans-grid-next-header-price__badge' );
 
-		expect( badge ).toHaveTextContent( 'Limited Time Offer' );
+		expect( badge ).toHaveTextContent( 'Special Offer' );
 	} );
 
 	test( 'should display "One time discount" badge when there is a monthly discounted price', () => {