diff --git a/client/data/marketplace/search-api.ts b/client/data/marketplace/search-api.ts
index b500594e250a2..b4c0d0e8b9115 100644
--- a/client/data/marketplace/search-api.ts
+++ b/client/data/marketplace/search-api.ts
@@ -39,6 +39,7 @@ function generateApiQueryString( {
 	pageHandle,
 	pageSize,
 	locale,
+	slugs,
 }: SearchParams ) {
 	const sort = 'score_default';
 
@@ -84,7 +85,11 @@ function generateApiQueryString( {
 				params.sort = 'plugin_modified';
 				break;
 			default:
-				params.filter = getFilterByCategory( category );
+				if ( Array.isArray( slugs ) && slugs.length ) {
+					params.filter = getFilterbySlugs( slugs || [] );
+				} else {
+					params.filter = getFilterByCategory( category );
+				}
 				params.sort = 'active_installs';
 		}
 	}
@@ -156,6 +161,18 @@ function getFilterbySlug( slug: string ): {
 	};
 }
 
+function getFilterbySlugs( slugs: string[] ): {
+	bool: {
+		should: { terms: object }[];
+	};
+} {
+	return {
+		bool: {
+			should: [ { terms: { slug: slugs } } ],
+		},
+	};
+}
+
 function getFilterByCategory( category: string ): {
 	bool: object;
 } {
diff --git a/client/data/marketplace/types.ts b/client/data/marketplace/types.ts
index b1e9eef298237..bed6a38eb5281 100644
--- a/client/data/marketplace/types.ts
+++ b/client/data/marketplace/types.ts
@@ -6,6 +6,7 @@ export type PluginQueryOptions = {
 	locale: string;
 	tag?: string;
 	author?: string;
+	slugs?: string[];
 };
 
 export type Plugin = {
@@ -89,6 +90,7 @@ export type SearchParams = {
 	pageHandle: string | undefined;
 	pageSize: number;
 	locale: string;
+	slugs?: string[] | undefined;
 };
 
 export type ReinstallPluginsResponse = {
diff --git a/client/data/marketplace/use-es-query.ts b/client/data/marketplace/use-es-query.ts
index d5d06167f664f..7c1f9833b24cd 100644
--- a/client/data/marketplace/use-es-query.ts
+++ b/client/data/marketplace/use-es-query.ts
@@ -142,6 +142,7 @@ export const getESPluginsInfiniteQueryParams = (
 			pageHandle: pageParam + '',
 			pageSize,
 			locale: getWpLocaleBySlug( ( options.locale || locale ) as LanguageSlug ),
+			slugs: options.slugs,
 		} );
 	return { queryKey, queryFn, initialPageParam: 1 };
 };
diff --git a/client/my-sites/plugins/categories/index.tsx b/client/my-sites/plugins/categories/index.tsx
index 66e2ce991cff8..c1f9933ee3ce1 100644
--- a/client/my-sites/plugins/categories/index.tsx
+++ b/client/my-sites/plugins/categories/index.tsx
@@ -18,6 +18,7 @@ export type Category = {
 	description?: string;
 	icon?: string;
 	separator?: boolean;
+	showOnlyActive?: boolean;
 };
 
 export type Plugin = {
diff --git a/client/my-sites/plugins/categories/use-categories.tsx b/client/my-sites/plugins/categories/use-categories.tsx
index 7a44384bbf456..13414457e65f2 100644
--- a/client/my-sites/plugins/categories/use-categories.tsx
+++ b/client/my-sites/plugins/categories/use-categories.tsx
@@ -74,6 +74,7 @@ export const ALLOWED_CATEGORIES = [
 	'javascript',
 	'community',
 	'captcha',
+	'wpbeginner',
 ];
 
 export const getCategories: () => Record< string, Category > = () => ( {
@@ -751,6 +752,15 @@ export const getCategories: () => Record< string, Category > = () => ( {
 		tags: [ 'captcha', 'invisible captcha', 'nocaptcha', 'CAPTCHA Code', 'anti-spam' ],
 		preview: [],
 	},
+	wpbeginner: {
+		menu: __( 'WPBeginner' ),
+		title: __( 'Must-have plugins from WPBeginner' ),
+		description: __( 'Add the best-loved plugins on WordPress.com' ),
+		slug: 'wpbeginner',
+		tags: [ 'wpbeginner', 'Awesome Motive' ],
+		preview: [],
+		showOnlyActive: true,
+	},
 } );
 
 /**
diff --git a/client/my-sites/plugins/constants.js b/client/my-sites/plugins/constants.js
index c07b20cfea5d9..c6000f887f475 100644
--- a/client/my-sites/plugins/constants.js
+++ b/client/my-sites/plugins/constants.js
@@ -79,3 +79,33 @@ export const ECOMMERCE_BUNDLED_PLUGINS = [
 ];
 
 export const UNLISTED_PLUGINS = [ 'automated-db-schenker-shipping', 'wp-fusion-lite' ];
+
+export const WPBEGINNER_PLUGINS = [
+	'optinmonster',
+	'wpforms-lite',
+	'google-analytics-for-wordpress',
+	'all-in-one-seo-pack',
+	'coming-soon',
+	'wp-mail-smtp',
+	'custom-facebook-feed',
+	'duplicator',
+	'insert-headers-and-footers',
+	'pushengage',
+	'searchwp-live-ajax-search',
+	'rafflepress',
+	'easy-digital-downloads',
+	'affiliatewp-checkout-referrals',
+	'stripe',
+	'sugar-calendar-lite',
+	'trustpulse-api',
+	'charitable',
+	'igotweb-wp-mp-links',
+	'uncanny-automator',
+	'pretty-link',
+	'formidable',
+	'woocommerce-wholesale-prices',
+	'advanced-coupons-for-woocommerce-free',
+	'thirstyaffiliates',
+	'uncanny-learndash-toolkit',
+	'nutrifox',
+];
diff --git a/client/my-sites/plugins/plugins-category-results-page/index.jsx b/client/my-sites/plugins/plugins-category-results-page/index.jsx
index 0ab418289e7c0..a714b1ba5f282 100644
--- a/client/my-sites/plugins/plugins-category-results-page/index.jsx
+++ b/client/my-sites/plugins/plugins-category-results-page/index.jsx
@@ -4,12 +4,14 @@ import { useCategories } from 'calypso/my-sites/plugins/categories/use-categorie
 import PluginsBrowserList from 'calypso/my-sites/plugins/plugins-browser-list';
 import { PluginsBrowserListVariant } from 'calypso/my-sites/plugins/plugins-browser-list/types';
 import UpgradeNudge from 'calypso/my-sites/plugins/plugins-discovery-page/upgrade-nudge';
+import { WPBEGINNER_PLUGINS } from '../constants';
 import usePlugins from '../use-plugins';
 
 const PluginsCategoryResultsPage = ( { category, siteSlug, sites } ) => {
 	const { plugins, isFetching, fetchNextPage, pagination } = usePlugins( {
 		category,
 		infinite: true,
+		slugs: category === 'wpbeginner' ? WPBEGINNER_PLUGINS : undefined,
 	} );
 
 	const categories = useCategories();
diff --git a/client/my-sites/plugins/plugins-discovery-page/index.jsx b/client/my-sites/plugins/plugins-discovery-page/index.jsx
index 6fab821ee4174..c9af37f7c1072 100644
--- a/client/my-sites/plugins/plugins-discovery-page/index.jsx
+++ b/client/my-sites/plugins/plugins-discovery-page/index.jsx
@@ -1,9 +1,11 @@
 import { useSelector } from 'react-redux';
 import HostingActivateStatus from 'calypso/hosting/server-settings/hosting-activate-status';
+import { getQueryArgs } from 'calypso/lib/query-args';
 import { TrialAcknowledgeModal } from 'calypso/my-sites/plans/trials/trial-acknowledge/acknowlege-modal';
 import { WithOnclickTrialRequest } from 'calypso/my-sites/plans/trials/trial-acknowledge/with-onclick-trial-request';
 import { isCompatiblePlugin } from 'calypso/my-sites/plugins/plugin-compatibility';
 import { isUserLoggedIn } from 'calypso/state/current-user/selectors';
+import { WPBEGINNER_PLUGINS } from '../constants';
 import EducationFooter from '../education-footer';
 import CollectionListView from '../plugins-browser/collection-list-view';
 import SingleListView, { SHORT_LIST_LENGTH } from '../plugins-browser/single-list-view';
@@ -47,6 +49,24 @@ export const PaidPluginsSection = ( props ) => {
 		/>
 	);
 };
+export const FeaturedWPBeginnerSection = ( props ) => {
+	const category = 'wpbeginner';
+
+	const { plugins, isFetching } = usePlugins( {
+		category,
+		infinite: true,
+		slugs: WPBEGINNER_PLUGINS,
+	} );
+
+	return (
+		<SingleListView
+			{ ...props }
+			category={ category }
+			plugins={ plugins }
+			isFetching={ isFetching }
+		/>
+	);
+};
 
 const FeaturedPluginsSection = ( props ) => {
 	return (
@@ -89,6 +109,7 @@ const PluginsDiscoveryPage = ( props ) => {
 	} );
 
 	const isLoggedIn = useSelector( isUserLoggedIn );
+	const isWPBeginnerSpecial = getQueryArgs()?.ref === 'wpbeginner-special-lp';
 
 	const {
 		isTrialAcknowledgeModalOpen,
@@ -112,15 +133,22 @@ const PluginsDiscoveryPage = ( props ) => {
 				/>
 			) }
 
-			<PaidPluginsSection { ...props } />
-			<CollectionListView category="monetization" { ...props } />
-			<EducationFooter />
-			{ ! isLoggedIn && <InPageCTASection /> }
-			<FeaturedPluginsSection
-				{ ...props }
-				pluginsByCategoryFeatured={ pluginsByCategoryFeatured }
-				isFetchingPluginsByCategoryFeatured={ isFetchingPluginsByCategoryFeatured }
-			/>
+			{ isWPBeginnerSpecial ? (
+				<FeaturedWPBeginnerSection { ...props } />
+			) : (
+				<>
+					<PaidPluginsSection { ...props } />
+					<CollectionListView category="monetization" { ...props } />
+					<EducationFooter />
+					{ ! isLoggedIn && <InPageCTASection /> }
+					<FeaturedPluginsSection
+						{ ...props }
+						pluginsByCategoryFeatured={ pluginsByCategoryFeatured }
+						isFetchingPluginsByCategoryFeatured={ isFetchingPluginsByCategoryFeatured }
+					/>
+				</>
+			) }
+
 			<CollectionListView category="business" { ...props } />
 			<PopularPluginsSection { ...props } pluginsByCategoryFeatured={ pluginsByCategoryFeatured } />
 			<CollectionListView category="ecommerce" { ...props } />
diff --git a/client/my-sites/plugins/search-categories/index.tsx b/client/my-sites/plugins/search-categories/index.tsx
index 369cab99c8065..9167408a051ce 100644
--- a/client/my-sites/plugins/search-categories/index.tsx
+++ b/client/my-sites/plugins/search-categories/index.tsx
@@ -100,7 +100,9 @@ const SearchCategories: FC< {
 	const displayCategories = ALLOWED_CATEGORIES.filter(
 		( v ) => [ 'paid', 'popular', 'featured' ].indexOf( v ) < 0
 	);
-	const categories = Object.values( useCategories( displayCategories ) );
+	const categories = Object.values( useCategories( displayCategories ) ).filter(
+		( item ) => ! item.showOnlyActive || item.slug === category
+	);
 
 	// Update the search box with the value from the url everytime it changes
 	// This allows the component to be refilled with a keyword
diff --git a/client/my-sites/plugins/use-plugins/index.ts b/client/my-sites/plugins/use-plugins/index.ts
index 0bc4a7d12cd21..54fb349043b57 100644
--- a/client/my-sites/plugins/use-plugins/index.ts
+++ b/client/my-sites/plugins/use-plugins/index.ts
@@ -33,11 +33,13 @@ const usePlugins = ( {
 	search,
 	infinite = false,
 	locale = '',
+	slugs,
 }: {
 	category: string;
 	search?: string;
 	infinite?: boolean;
 	locale?: string;
+	slugs?: string[];
 } ) => {
 	let plugins = [];
 	let isFetching = false;
@@ -53,6 +55,7 @@ const usePlugins = ( {
 		category,
 		tag,
 		searchTerm: search,
+		slugs,
 	};
 
 	// This is triggered for searches OR any other category than paid, featured