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digital-brand.html
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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Arthur Charles Edwards</title>
<link href="https://cdn.jsdelivr.net/npm/bootstrap@5.2.0-beta1/dist/css/bootstrap.min.css" rel="stylesheet"
integrity="sha384-0evHe/X+R7YkIZDRvuzKMRqM+OrBnVFBL6DOitfPri4tjfHxaWutUpFmBp4vmVor" crossorigin="anonymous">
<link rel="stylesheet" href="scss/nav-style.css">
<link rel="stylesheet" href="scss/project.css">
<link rel="stylesheet" href="scss/custom-nav-dropper.css">
<link rel="stylesheet" href="scss/custom-style.css" />
<link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/bootstrap-icons@1.9.1/font/bootstrap-icons.css">
<link rel="apple-touch-icon" sizes="180x180" href="apple-touch-icon.png">
<link rel="icon" type="image/png" sizes="32x32" href="img/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="16x16" href="img/favicon-16x16.png">
<link rel="manifest" href="img/site.webmanifest">
</head>
<!-- Navigation area -->
<div class="offcanvas offcanvas-end special-side-nav-layer" tabindex="-1" id="offcanvasRight" aria-labelledby="offcanvasRightLabel">
<div class="offcanvas-header">
<h5 class="offcanvas-title" id="offcanvasRightLabel">Arthur Charles Edwards</h5>
<button type="button" class="btn-close" data-bs-dismiss="offcanvas" aria-label="Close"></button>
</div>
<div class="offcanvas-body nav-custom-styles">
<ul class="nav flex-column">
<hr class="text-black">
<li class="nav-item">
<a class="nav-link " aria-current="page" href="index.html">Work</a>
</li>
<hr class="text-black">
<li class="nav-item">
<a class="nav-link" href="about.html">About</a>
</li>
<hr class="text-black">
<li class="nav-item">
<a class="nav-link" target="_blank" href="__Arthur_E_Resume_2024.pdf">Résumé</a>
</li>
<hr class="text-black">
</ul>
</div>
</div>
<div id="nav-dropper">
<div class="container d-flex align-items-center justify-content-between">
<div>
<a class="navbar-brand custom-logo-style" href="index.html">
<h4 class="stacked-logo">arthur <br> charles<br>edwards</h4>
</a>
</div>
<div>
<a href="index.html">Work</a>
<a href="about.html">About</a>
<a target="_blank" href="__Arthur_E_Resume_2024.pdf">Résumé</a>
</div>
</div>
</div>
<!-- Navigstion area end -->
<body class="custom-dark">
<nav class="navbar fixed-top naked-nav">
<div class="container">
<a class="navbar-brand custom-logo-style" href="index.html">
<h4 class="black-box-style">ace</h4>
</a>
<a href="" class="text-white plus-button-style" data-bs-toggle="offcanvas"
data-bs-target="#offcanvasRight" aria-controls="offcanvasRight">
<svg xmlns="http://www.w3.org/2000/svg" width="50" height="50" fill="currentColor" class="bi bi-plus-circle-fill"
viewBox="0 0 16 16">
<path
d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM8.5 4.5a.5.5 0 0 0-1 0v3h-3a.5.5 0 0 0 0 1h3v3a.5.5 0 0 0 1 0v-3h3a.5.5 0 0 0 0-1h-3v-3z">
</path>
</svg></a>
</div>
</nav>
<!-- <div class="big-netsol">
<div class="container overlay-netsol">
<div class="row">
<div class="col-lg-12">
<p class="custom-eyebrow">Digital Re Branding</p>
<h1 class="text-white display-1 big-headlines">Network Solutions</h1>
</div>
</div>
</div>
</div> -->
<div class="intro-project">
<div class="container">
<div class="row">
<div class="col-lg-6 content-styles">
<h3 class="san-serif-headline display-6">Creating a visual playground for a legendary brand in the Internet industry.</h3>
<img src="img/netsol-img/color-netsol-logo.png" class="pt-4" width="140" alt="">
</div>
<div class="col-lg-6 content-styles">
<h4>Modernizing a pioneer of the Internet</h4>
<p class="pb-2">Known as the first domain registrar, Network Solutions has drastically influenced the evolution of the Internet. How
does the brand continue to stay relevant in the modern design meta?</p>
<p class="pb-2">Designing this brand required extensive research on Network Solutions’ target audience. Tech-savvy professionals know
what they want. This gave us the green light to focus on the brand concept instead of the products themselves. The
concept of the golden ratio grid was a critical part of the redesign process. The combination of color grid placement
allows the brand to have a timeless foundation with a modern flare.
</p>
<p>With the guidance of Creative Directors Lexy DeRosa and Matt Hannon, we leveraged feedback on brand voice and developed
a design system appropriate for the concept. This work was presented to senior leadership to show ideas on how the brand
could be updated for the modern era.
</p>
</div>
</div>
</div>
</div>
<div class="content-styles-deliver bg-dark">
<div class="container">
<div class="row">
<div class="col-lg-3 text-white netsol-laptop-intro-style">
<h4 class="san-serif-headline">Deliverables</h4>
<p>Art Direction</p>
<p>High Fidelity Mockups</p>
<p>Design System</p>
<p>Web Design</p>
<p>Advertising</p>
<h4 class="pt-4 san-serif-headline">My Role</h4>
<p>Visual Designer</p>
</div>
<div class="col-lg-9 d-flex justify-content-center">
<img src="img/netsol-img/netsol-grid-intro.png" class="img-fluid netsol-laptop-intro-style-image" alt="...">
</div>
</div>
</div>
</div>
<section class="netsol-presentation">
<div class="container">
<div class="row">
<div class="col-lg-12 project-spacer">
<h2 class="san-serif-headline display-4 project-spacer">Context of brand improvement</h2>
</div>
<div class="col-lg-5">
<h4 class="fw-light project-spacer">Old Design</h4>
<img src="img/netsol-img/before-netsol.png" class="img-fluid pt-4" alt="..." >
</div>
<div class="col-lg-2"></div>
<div class="col-lg-5">
<h4 class="fw-light project-spacer">New Design</h4>
<img src="img/netsol-img/home-page.png" class="img-fluid pt-4" alt="..." >
</div>
</div>
<div class="row">
<div class="col-lg-12 pb-4 pt-4">
<h3 class="project-spacer fw-light">Art Direction - Design System - <span><svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" fill="currentColor" class="bi bi-1-circle-fill"
viewBox="0 0 16 16">
<path fill-rule="evenodd"
d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0ZM9.283 4.002V12H7.971V5.338h-.065L6.072 6.656V5.385l1.899-1.383h1.312Z" />
</svg></span>
</h3>
</div>
<div class="col-lg-9">
<p class="text-black pb-4 pt-4 lead">These preliminary design components share the same colors, typography, and
grid structure for consistency.
Typography consists of Didot, Open Sans, and limited use of Futura.
</p>
</div>
</div>
<div class="row">
<div class="col-lg-6">
<img src="img/netsol-img/logos.png" class="img-fluid pt-4" alt="...">
<img src="img/netsol-img/golden-ratio.png" class="img-fluid pt-4" alt="...">
</div>
<div class="col-lg-6">
<img src="img/netsol-img/design-patterns.png" class="pt-4 img-fluid" alt="...">
</div>
</div>
</div>
</section>
<section class="netsol-presentation-deliverables">
<div class="container">
<div class="row">
<div class="col-lg-12 pb-4 pt-4">
</div>
<div class="col-lg-12">
<h3 class="text-white fw-light px-4">Web Design - <span><svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" fill="currentColor" class="bi bi-2-circle-fill"
viewBox="0 0 16 16">
<path
d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0ZM6.646 6.24c0-.691.493-1.306 1.336-1.306.756 0 1.313.492 1.313 1.236 0 .697-.469 1.23-.902 1.705l-2.971 3.293V12h5.344v-1.107H7.268v-.077l1.974-2.22.096-.107c.688-.763 1.287-1.428 1.287-2.43 0-1.266-1.031-2.215-2.613-2.215-1.758 0-2.637 1.19-2.637 2.402v.065h1.271v-.07Z" />
</svg></span></h3>
</div>
<div class="col-lg-9">
<p class="text-white px-4 pb-4 pt-4 lead">My design references were Stripe, Huge inc, and a few other brands from other industries for inspiration. I enjoyed how
Stripe represents modern design meta while not looking like a typical technology company.
</p>
<p class="text-white px-4 pb-4 pt-4 lead"> All of the content on the
homepage design (seen below) is a 1-to-1 ratio to the current site. This decision allows us to show the senior leadership
team
the new design treatment with familiar content.
</p>
</div>
<div class="col-lg-12">
<img src="img/netsol-img/home-page.png" class="img-fluid pt-4" alt="...">
</div>
</div>
<div class="row">
<div class="col-lg-12">
<h3 class="text-white pb-4 pt-4 fw-light">Marketing and Advertising - <span><svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" fill="currentColor" class="bi bi-3-circle-fill"
viewBox="0 0 16 16">
<path
d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0Zm-8.082.414c.92 0 1.535.54 1.541 1.318.012.791-.615 1.36-1.588 1.354-.861-.006-1.482-.469-1.54-1.066H5.104c.047 1.177 1.05 2.144 2.754 2.144 1.653 0 2.954-.937 2.93-2.396-.023-1.278-1.031-1.846-1.734-1.916v-.07c.597-.1 1.505-.739 1.482-1.876-.03-1.177-1.043-2.074-2.637-2.062-1.675.006-2.59.984-2.625 2.12h1.248c.036-.556.557-1.054 1.348-1.054.785 0 1.348.486 1.348 1.195.006.715-.563 1.237-1.342 1.237h-.838v1.072h.879Z" />
</svg></span>
</h3>
<div class="col-lg-9">
<p class="text-white pb-4 pt-4 lead">The concept of the golden ratio grid was a critical part of the redesign process. The combination of color grid
placement allows the brand to have a timeless foundation with a modern flare.
</p>
</div>
<img src="img/netsol-img/park-poaster.png" class="img-fluid pt-4" alt="...">
</div>
</div>
<div class="row">
<div class="col-lg-6 pt-4 pb-4">
<img src="img/netsol-img/bus-poster.png" class="img-fluid pt-4" alt="...">
</div>
<div class="col-lg-6 pt-4 pb-4">
<img src="img/netsol-img/wall-poster.png" class="img-fluid pt-4" alt="...">
</div>
</div>
<div class="row">
<div class="col-lg-12">
<img src="img/netsol-img/wordpress-site.png" class="img-fluid pt-4" alt="...">
</div>
</div>
<div class="row">
<div class="col-lg-12 pt-4 pb-4">
<img src="img/netsol-img/netsol-intro-desktop.png" class="img-fluid pt-4" alt="...">
</div>
</div>
</div>
</section>
<div class="container">
<div class="row mt-3">
<div class="col-lg-12 pt-4 pb-3">
<p class="display-3">
Selected work
</p>
</div>
<div class="col-lg-6">
<a href="blue.html" class="news-card__card-link">
<div class="news-card aqua-strip">
<img src="/img/blue-img/blue-hero-3.png" alt="" class="news-card__image">
<div class="news-card__text-wrapper">
<h3 class="san-serif-headline">Visual Design</h3>
<div class="news-card__details-wrapper">
<p class="news-card__excerpt">Bluehost. Social Media Marketing. WordPress Affiliation</p>
</div>
</div>
</div>
</a>
</div>
<div class="col-lg-6">
<a href="dmn-service.html" class="news-card__card-link">
<div class="news-card purple-strip">
<img src="/img/dmn-serv-img/dmn-hero-3.png" alt="" class="news-card__image">
<div class="news-card__text-wrapper">
<h3 class="san-serif-headline">Web Design</h3>
<div class="news-card__details-wrapper">
<p class="news-card__excerpt">Domain.com. Professional Marketing Services</p>
</div>
</div>
</div>
</a>
</div>
</div>
<!-- New row -->
<div class="row mb-5 mt-5">
<div class="col-lg-6">
<a href="fis-portal.html" class="news-card__card-link">
<div class="news-card aqua-strip">
<img src="/img/fis-img/light-fis-cover.png" alt="" class="news-card__image">
<div class="news-card__text-wrapper">
<h3 class="san-serif-headline">UI/UX Design</h3>
<div class="news-card__details-wrapper">
<p class="news-card__excerpt">Fidelity National Information Services. Business Collaboration Application</p>
</div>
</div>
</div>
</a>
</div>
<div class="col-lg-6">
<a href="style-guide.html" class="news-card__card-link">
<div class="news-card aqua-strip">
<img src="/img/img_style/hero_att.png" alt="" class="news-card__image">
<div class="news-card__text-wrapper">
<h3 class="san-serif-headline">Visual Design</h3>
<div class="news-card__details-wrapper">
<p class="news-card__excerpt">We are setting clear standards for creative teams.</p>
</div>
</div>
</div>
</a>
</div>
</div>
</div>
<section class="bg-black">
<div class="container">
<footer class="d-flex flex-wrap justify-content-between align-items-center pt-5 pb-5">
<p class="col-md-4 mb-0 text-white">© 2024 Arthur Charles Edwards</p>
</footer>
</div>
</section>
<script src="https://cdn.jsdelivr.net/npm/bootstrap@5.2.0-beta1/dist/js/bootstrap.bundle.min.js"
integrity="sha384-pprn3073KE6tl6bjs2QrFaJGz5/SUsLqktiwsUTF55Jfv3qYSDhgCecCxMW52nD2" crossorigin="anonymous">
</script>
<script src="js/dropper-nav.js"></script>
</body>
</html>