BizWallet addressed the cross-section of difficulty accessing capital to start a business and the lack of knowledge about resources (financial and otherwise) that would be helpful to a small business owner.
We prototyped our first version of the MVP (minimum viable product) where businesses will answer a set of questions to receive information on what they qualify for.
At the end, users are presented with a report culled from our back-end of agency, bank and foundation programs of the incentives and resources that they are eligible to take advantage of.
We presented 3 different mockups that varied the user flow and branding.
We wanted to learn if BizWallet's value proposition:
- Solves our user pain points?
- Adds any value to the existing state of things?
- Created a good problem/solution fit?
- Addressed the right audience?
- Presented an appealing user flow?
- Had an engaging/useful/complete user experience?
- Has accessible content?
- Provides all the resources needed?
- Looks good?
- Presents something they will use and recommend?
After incorporating user feedback, we built out our MVP.