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YouTubeInterviewees.json
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YouTubeInterviewees.json
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[
{
"name": "Peter Lane",
"title": "Washaway Clean Brand Manager",
"profileImage": "images/selections/lane.png",
"videoDirectory": "videos/lane/",
"questions": [
{
"prompt": "What size budget do we have to put together this marketing plan and execute our marketing tactic?",
"responseVideo": "0Co5kuX5Ggo"
},
{
"prompt": "Are we allowed to create new products and/or new packaging as part of our suggestions to increase sales and profitability for this category?",
"responseVideo": "fbEgaJ8hD6U"
},
{
"prompt": "What is a \"pod\" in the laundry detergent category?",
"responseVideo": "2MR0y_PnobE"
},
{
"prompt": "If we don't suggest new items or new packaging to Trojan Grocer as part of our solution to their declining sales and profits, what other solutions would you recommend?",
"responseVideo": "kIJRPiWSuL8"
},
{
"prompt": "Should we do any co-branding or licensing with Trojan Grocer as part of our strategic plan?",
"responseVideo": "grmdZM-CZT8"
},
{
"prompt": "The data we received from Trojan Grocer includes a worksheet that gives \"Sales numbers by units, all stores\" and is labeled \"Category Sales Data\" at the top. How would you recommend that we use that data?",
"responseVideo": "Obba7GnyRy4"
},
{
"prompt": "The data we received from Trojan Grocer includes a worksheet that gives \"Sales numbers by units, all stores\" and it's labeled \"Category Sales Data - Internal Secondary Data\" at the top. The data seems unrelated to everything else in the packet. Should we throw it out?",
"responseVideo": "pzoWpkGv3Kw"
},
{
"prompt": "One of the worksheets we have internally is called \"Supplier Data - Washaway Clean Logistics and Ordering Information\". How can we use this as part of our strategy?",
"responseVideo": "2Z1gj7HpBhc"
},
{
"prompt": "The worksheet that contains logistics and ordering information seems unrelated to the rest of the packet. Why do we care whether or not they take advantage of volume discounts?",
"responseVideo": "AAKJX7-I5V4"
}
],
"idleVideo": "1Rl2uKi7xik"
},
{
"name": "Janet Ferguson",
"title": "Washaway Clean CMK",
"profileImage": "images/selections/ferguson.png",
"videoDirectory": "videos/ferguson/",
"questions": [
{
"prompt": "Janet, what do you see as the biggest challenge or obstacle facing Washaway Clean in this project we are completing for Trojan Grocer?",
"responseVideo": "9WE5DZ1pyRk"
},
{
"prompt": "I've got the Demographic Sheet in front of me - please explain it to me. What are the \"index numbers\" and what do they tell us?",
"responseVideo": "WX3sZArmT_8"
},
{
"prompt": "What is a \"Value Pak\"? I noticed that Trojan Grocer's data references this term in one of the data sets they provided.",
"responseVideo": "t8PymVGO7Mw"
},
{
"prompt": "I know I've heard this term before here at work, but can you refresh my memory: what is a Planogram? I see that term mentioned on the worksheet about shopper behavior.",
"responseVideo": "jQ8IgWOpaJ4"
},
{
"prompt": "May I ask how it works?",
"responseVideo": "H0N5mQQGfOA"
},
{
"prompt": "What exactly is the Shopping Behavior Chart telling us?",
"responseVideo": "xSNlyuiIN5k"
},
{
"prompt": "Can you give me any pointers as to how to identify connections across the different data sets? I know you are an expert at this type of analysis.",
"responseVideo": "NxlLPMtB444"
}
],
"idleVideo": "2ZgZu0iE49s"
},
{
"name": "Danny Ortega",
"title": "TG VP of Acquisitions",
"profileImage": "images/selections/ortega.png",
"videoDirectory": "videos/ortega/",
"questions": [
{
"prompt": "Our research shows that your department is one of the more important ones at the company - agree with that comment?",
"responseVideo": "KCk0NYm_enQ"
},
{
"prompt": "What can we hope to learn from you that will help us in our research?",
"responseVideo": "MVZjMjJHEGQ"
},
{
"prompt": "What is your role within the department?",
"responseVideo": "hmyad2ktZOc"
},
{
"prompt": "VP of Acquisitions - sounds like you're an integral member of the team.",
"responseVideo": "ERzD11G7JYg"
},
{
"prompt": "Who are the people who report to you?",
"responseVideo": "0wMrUnq5I98"
},
{
"prompt": "How long have you been with this company?",
"responseVideo": "K_BDzosy8lI"
},
{
"prompt": "Research shows us that you've been with the company for 15 years, big differences from when you started and today?",
"responseVideo": "UJ9mfSrCeGs"
},
{
"prompt": "What do you see as the biggest challenges facing Trojan Grocer?",
"responseVideo": "1bYBVBAeYVM"
},
{
"prompt": "Can we offer that maybe certain management personnel be reviewed?",
"responseVideo": "KeyLRmCSvyE"
},
{
"prompt": "Can one of our suggestions be that Trojan Grocer should discontinue all detergent brands except for our own, Washaway Clean?",
"responseVideo": "VMnhsokjQ2Y"
},
{
"prompt": "Rumor has it that Distribution is the problem area. What do you think of that?",
"responseVideo": "9KMHKMir4Rk"
},
{
"prompt": "Can we suggest that you move products around on the shelf, or that you change distribution of your products?",
"responseVideo": "wmYQUYXyzs4"
},
{
"prompt": "As you know we have a responsibility for sales and profits at Washaway - we're naturally going to be pushing that as well...any problems with that?",
"responseVideo": "coZDFIj0Jpk"
},
{
"prompt": "Are there any major obstacles that we should be aware of in terms of what can and cannot be implemented by Trojan Grocer?",
"responseVideo": "yKgBhGshI9s"
},
{
"prompt": "What are your primary goals as a retailer in terms of this category? Said another way, how can we at Washaway Clean use our expertise to help you achieve those objectives?",
"responseVideo": "9flyftYUQjU"
},
{
"prompt": "Is there anything else you think I should know, or any other information that you think I may need to get Washaway back on the right track in terms of sales and profits?",
"responseVideo": "G1N3kOqUMrU"
},
{
"prompt": "Would you be opposed to discontinuing all \"Liquid Detergent\" items, since they are the least profitable in the category?",
"responseVideo": "QhyPAGNKIpk"
},
{
"prompt": "Whom should I interview next?",
"responseVideo": "N99iOIZP8Jg"
},
{
"prompt": "Would you be willing to take a lower margin on our products so that we can lower our prices and increase sales by competing on the basis of price? Might be all it takes.",
"responseVideo": "aLaS7PZfWvE",
"endInterview": true
},
{
"prompt": "Is there anything else I should discuss with you?",
"responseVideo": "sAa6fKMcjIg"
}
],
"idleVideo": "br7EKgAHVp8"
},
{
"name": "Margaret Atway",
"title": "TG In-House Marketing",
"profileImage": "images/selections/atway.png",
"videoDirectory": "videos/atway/",
"questions": [
{
"prompt": "What does your department do?",
"responseVideo": "tFCyorJH4u0"
},
{
"prompt": "We have a good idea of what areas your department covers, but would you mind taking us through it? We'd like to hear your perspective.",
"responseVideo": "UzlpD9Nb8Cs"
},
{
"prompt": "What is your role within the department?",
"responseVideo": "fcK8QDFbNq0"
},
{
"prompt": "To help us do a better job - can we ask what your role is within the Department?",
"responseVideo": "wSbZj1-3-rM"
},
{
"prompt": "What do you mean by \"ROI hurdles\"?",
"responseVideo": "8TInkTt2FSA"
},
{
"prompt": "How long have you been with this company?",
"responseVideo": "mH1HjsYkkyI"
},
{
"prompt": "What do you see as the biggest challenges facing Trojan Grocer?",
"responseVideo": "lXtcTRVlx6o"
},
{
"prompt": "What is your biggest challenge?",
"responseVideo": "zOApf5h7yD8"
},
{
"prompt": "What size budget do we have to put together in this marketing plan to execute our marketing tactics?",
"responseVideo": "hogEgC9W0e4"
},
{
"prompt": "How would you define an \"overdeveloped segment\" in worksheet 3? This terminology was not clear to my team.",
"responseVideo": "NVL52ASy85Q"
},
{
"prompt": "Are there any restrictions in terms of the marketing programs we can design and suggest as a result of our analysis?",
"responseVideo": "x7RPhQqoP6E"
},
{
"prompt": "Is there anything else you think I should know, or any other information that you think I may need to get Washaway back on the right track in terms of sales and profits?",
"responseVideo": "7xZgQ4Gocho"
}
],
"idleVideo": "m86-v-9MRBs"
}
]