forked from pmnazari/washaway-clean
-
Notifications
You must be signed in to change notification settings - Fork 0
/
interviewees.json
executable file
·231 lines (231 loc) · 11.2 KB
/
interviewees.json
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
[
{
"name": "Peter Lane",
"title": "Washaway Clean Brand Manager",
"profileImage": "images/selections/lane.png",
"videoDirectory": "videos/lane/",
"questions": [
{
"prompt": "What size budget do we have to put together this marketing plan and execute our marketing tactic?",
"responseVideo": "budget.mov"
},
{
"prompt": "Are we allowed to create new products and/or new packaging as part of our suggestions to increase sales and profitability for this category?",
"responseVideo": "new-products.mov"
},
{
"prompt": "What is a \"pod\" in the laundry detergent category?",
"responseVideo": "pod.mov"
},
{
"prompt": "If we don't suggest new items or new packaging to Trojan Grocer as part of our solution to their declining sales and profits, what other solutions would you recommend?",
"responseVideo": "other-solutions.mov"
},
{
"prompt": "Should we do any co-branding or licensing with Trojan Grocer as part of our strategic plan?",
"responseVideo": "co-branding.mov"
},
{
"prompt": "The data we received from Trojan Grocer includes a worksheet that gives \"Sales numbers by units, all stores\" and is labeled \"Category Sales Data\" at the top. How would you recommend that we use that data?",
"responseVideo": "sales-data.mov"
},
{
"prompt": "The data we received from Trojan Grocer includes a worksheet that gives \"Sales numbers by units, all stores\" and it's labeled \"Category Sales Data - Internal Secondary Data\" at the top. The data seems unrelated to everything else in the packet. Should we throw it out?",
"responseVideo": "throw-out-data.mov"
},
{
"prompt": "One of the worksheets we have internally is called \"Supplier Data - Washaway Clean Logistics and Ordering Information\". How can we use this as part of our strategy?",
"responseVideo": "supplier-data.mov"
},
{
"prompt": "The worksheet that contains logistics and ordering information seems unrelated to the rest of the packet. Why do we care whether or not they take advantage of volume discounts?",
"responseVideo": "volume-discounts.mov"
}
],
"idleVideo": "idle.mov"
},
{
"name": "Janet Ferguson",
"title": "Washaway Clean CMK",
"profileImage": "images/selections/ferguson.png",
"videoDirectory": "videos/ferguson/",
"questions": [
{
"prompt": "Janet, what do you see as the biggest challenge or obstacle facing Washaway Clean in this project we are completing for Trojan Grocer?",
"responseVideo": "challenge.mov"
},
{
"prompt": "I've got the Demographic Sheet in front of me - please explain it to me. What are the \"index numbers\" and what do they tell us?",
"responseVideo": "demographic-sheet.mov"
},
{
"prompt": "What is a \"Value Pak\"? I noticed that Trojan Grocer's data references this term in one of the data sets they provided.",
"responseVideo": "value-pak.mov"
},
{
"prompt": "I know I've heard this term before here at work, but can you refresh my memory: what is a Planogram? I see that term mentioned on the worksheet about shopper behavior.",
"responseVideo": "planogram.mov"
},
{
"prompt": "May I ask how it works?",
"responseVideo": "planogram-works.mov"
},
{
"prompt": "What exactly is the Shopping Behavior Chart telling us?",
"responseVideo": "behavior-chart.mov"
},
{
"prompt": "Can you give me any pointers as to how to identify connections across the different data sets? I know you are an expert at this type of analysis.",
"responseVideo": "connections-analysis.mov"
}
],
"idleVideo": "idle.mov"
},
{
"name": "Danny Ortega",
"title": "TG VP of Acquisitions",
"profileImage": "images/selections/ortega.png",
"videoDirectory": "videos/ortega/",
"questions": [
{
"prompt": "Our research shows that your department is one of the more important ones at the company - agree with that comment?",
"responseVideo": "important-department.mov"
},
{
"prompt": "What can we hope to learn from you that will help us in our research?",
"responseVideo": "hope-to-learn.mov"
},
{
"prompt": "What is your role within the department?",
"responseVideo": "department-role.mov"
},
{
"prompt": "VP of Acquisitions - sounds like you're an integral member of the team.",
"responseVideo": "integral-member.mov"
},
{
"prompt": "Who are the people who report to you?",
"responseVideo": "reports-to-you.mov"
},
{
"prompt": "How long have you been with this company?",
"responseVideo": "how-long-at-company.mov"
},
{
"prompt": "Research shows us that you've been with the company for 15 years, big differences from when you started and today?",
"responseVideo": "15-years.mov"
},
{
"prompt": "What do you see as the biggest challenges facing Trojan Grocer?",
"responseVideo": "challenges.mov"
},
{
"prompt": "Can we offer that maybe certain management personnel be reviewed?",
"responseVideo": "management-personnel.mov"
},
{
"prompt": "Can one of our suggestions be that Trojan Grocer should discontinue all detergent brands except for our own, Washaway Clean?",
"responseVideo": "discontinue-brands.mov"
},
{
"prompt": "Rumor has it that Distribution is the problem area. What do you think of that?",
"responseVideo": "distribution-rumor.mov"
},
{
"prompt": "Can we suggest that you move products around on the shelf, or that you change distribution of your products?",
"responseVideo": "suggest-shelf-or-distribution.mov"
},
{
"prompt": "As you know we have a responsibility for sales and profits at Washaway - we're naturally going to be pushing that as well...any problems with that?",
"responseVideo": "washaway-responsibility.mov"
},
{
"prompt": "Are there any major obstacles that we should be aware of in terms of what can and cannot be implemented by Trojan Grocer?",
"responseVideo": "obstacles.mov"
},
{
"prompt": "What are your primary goals as a retailer in terms of this category? Said another way, how can we at Washaway Clean use our expertise to help you achieve those objectives?",
"responseVideo": "primary-goals.mov"
},
{
"prompt": "Is there anything else you think I should know, or any other information that you think I may need to get Washaway back on the right track in terms of sales and profits?",
"responseVideo": "anything-else-sales-profits.mov"
},
{
"prompt": "Would you be opposed to discontinuing all \"Liquid Detergent\" items, since they are the least profitable in the category?",
"responseVideo": "discontinue-liquid-detergent.mov"
},
{
"prompt": "Whom should I interview next?",
"responseVideo": "whom-next.mov"
},
{
"prompt": "Would you be willing to take a lower margin on our products so that we can lower our prices and increase sales by competing on the basis of price? Might be all it takes.",
"responseVideo": "lower-margin.mov",
"endInterview": true
},
{
"prompt": "Is there anything else I should discuss with you?",
"responseVideo": "anything-else.mov"
}
],
"idleVideo": "idle.mov"
},
{
"name": "Margaret Atway",
"title": "TG In-House Marketing",
"profileImage": "images/selections/atway.png",
"videoDirectory": "videos/atway/",
"questions": [
{
"prompt": "What does your department do?",
"responseVideo": "what-department-does.mov"
},
{
"prompt": "We have a good idea of what areas your department covers, but would you mind taking us through it? We'd like to hear your perspective.",
"responseVideo": "department-perspective.mov"
},
{
"prompt": "What is your role within the department?",
"responseVideo": "department-role.mov"
},
{
"prompt": "To help us do a better job - can we ask what your role is within the Department?",
"responseVideo": "better-department-role.mov"
},
{
"prompt": "What do you mean by \"ROI hurdles\"?",
"responseVideo": "roi-hurdles.mov"
},
{
"prompt": "How long have you been with this company?",
"responseVideo": "how-long-at-company.mov"
},
{
"prompt": "What do you see as the biggest challenges facing Trojan Grocer?",
"responseVideo": "tg-challenges.mov"
},
{
"prompt": "What is your biggest challenge?",
"responseVideo": "your-challenge.mov"
},
{
"prompt": "What size budget do we have to put together in this marketing plan to execute our marketing tactics?",
"responseVideo": "budget.mov"
},
{
"prompt": "How would you define an \"overdeveloped segment\" in worksheet 3? This terminology was not clear to my team.",
"responseVideo": "overdeveloped-segment.mov"
},
{
"prompt": "Are there any restrictions in terms of the marketing programs we can design and suggest as a result of our analysis?",
"responseVideo": "restrictions.mov"
},
{
"prompt": "Is there anything else you think I should know, or any other information that you think I may need to get Washaway back on the right track in terms of sales and profits?",
"responseVideo": "anything-else.mov"
}
],
"idleVideo": "idle.mov"
}
]