diff --git a/.eleventy.js b/.eleventy.js
index 3907ba58..d0da9d62 100644
--- a/.eleventy.js
+++ b/.eleventy.js
@@ -10,6 +10,7 @@ const yaml = require("js-yaml");
 const { sassPlugin } = require("esbuild-sass-plugin");
 const svgSprite = require("eleventy-plugin-svg-sprite");
 const { imageShortcode, imageWithClassShortcode } = require("./config");
+const environmentValidators = require("./js/environmentValidators.js");
 
 require("dotenv").config();
 
@@ -66,36 +67,6 @@ module.exports = function (config) {
 
   const { hosts } = yaml.load(fs.readFileSync("./_data/site.yaml", "utf8"));
 
-  function isValidGitBranch(branch) {
-    const validGitBranch = /^[a-zA-Z0-9_\-\.\/]+$/;
-    return validGitBranch.test(branch);
-  }
-
-  function isValidTwitterHandle(handle) {
-    const validTwitterHandle = /^\w{1,15}$/;
-    return validTwitterHandle.test(handle);
-  }
-
-  function isValidDapAgency(agency) {
-    const validDapAgency = /^\w{1,15}$/;
-    return validDapAgency.test(agency);
-  }
-
-  function isValidAnalyticsId(ga) {
-    const validAnalyticsId = /^(G|UA|YT|MO)-[a-zA-Z0-9-]+$/;
-    return validAnalyticsId.test(ga);
-  }
-
-  function isValidSearchKey(accessKey) {
-    const validSearchKey = /^[0-9a-zA-Z]{1,}=*$/;
-    return validSearchKey.test(accessKey);
-  }
-
-  function isValidSearchAffiliate(affiliate) {
-    const validSearchAffiliate = /^[0-9a-z-]{1,}$/;
-    return validSearchAffiliate.test(affiliate);
-  }
-
   if (process.env.BRANCH && isValidGitBranch(process.env.BRANCH)) {
     switch (process.env.BRANCH) {
       case "main":
@@ -112,35 +83,42 @@ module.exports = function (config) {
   config.addGlobalData("baseUrl", baseUrl);
   config.addGlobalData("site.baseUrl", baseUrl);
 
-  if (process.env.TWITTER && isValidTwitterHandle(process.env.TWITTER)) {
+  if (process.env.TWITTER && environmentValidators.isValidTwitterHandle(process.env.TWITTER)) {
     config.addGlobalData("site.twitter", process.env.TWITTER);
   }
 
-  if (process.env.DAP_AGENCY && isValidDapAgency(process.env.DAP_AGENCY)) {
+  if (process.env.DAP_AGENCY && environmentValidators.isValidDapAgency(process.env.DAP_AGENCY)) {
     config.addGlobalData("site.dap.agency", process.env.DAP_AGENCY);
   }
 
   if (
     process.env.DAP_SUBAGENCY &&
-    isValidDapAgency(process.env.DAP_SUBAGENCY)
+    environmentValidators.isValidDapAgency(process.env.DAP_SUBAGENCY)
   ) {
     config.addGlobalData("site.dap.subagency", process.env.DAP_SUBAGENCY);
   }
 
-  if (process.env.GA && isValidAnalyticsId(process.env.GA)) {
+  if (process.env.GA && environmentValidators.isValidAnalyticsId(process.env.GA)) {
     config.addGlobalData("site.ga", process.env.GA);
   }
 
+  if (
+    process.env.GOOGLE_VERIFICATION_TOKEN &&
+    environmentValidators.isValidVerificationToken (process.env.GOOGLE_VERIFICATION_TOKEN)
+  ) {
+    config.addGlobalData("site.google_verification_token", process.env.GOOGLE_VERIFICATION_TOKEN)
+  }
+
   if (
     process.env.SEARCH_ACCESS_KEY &&
-    isValidSearchKey(process.env.SEARCH_ACCESS_KEY)
+    environmentValidators.isValidSearchKey(process.env.SEARCH_ACCESS_KEY)
   ) {
     config.addGlobalData("site.access_key", process.env.SEARCH_ACCESS_KEY);
   }
 
   if (
     process.env.SEARCH_AFFILIATE &&
-    isValidSearchAffiliate(process.env.SEARCH_AFFILIATE)
+    environmentValidators.isValidSearchAffiliate(process.env.SEARCH_AFFILIATE)
   ) {
     config.addGlobalData("site.affiliate", process.env.SEARCH_AFFILIATE);
   }
diff --git a/_includes/meta.html b/_includes/meta.html
index a04b3773..af9bca45 100644
--- a/_includes/meta.html
+++ b/_includes/meta.html
@@ -57,7 +57,9 @@
   <!-- tell robots to follow links in the content and index all the things -->
   <meta name="robots" content="index, follow" />
 
-  <meta name="google-site-verification" content="bpH2FtDPiSmeRUJSQWfFw_-vMHjs3mXAgGbMF3TEwxc" />
+  {%- if site.google_verification_token -%}
+  <meta name="google-site-verification" content="{{ site.google_verification_token }}" />
+  {%- endif -%}
 
   <meta property="og:title" content="{{ effective_title }}" />
   <meta name="description" content="{{ effective_description }}" />
diff --git a/js/environmentValidators.js b/js/environmentValidators.js
new file mode 100644
index 00000000..8d46ce18
--- /dev/null
+++ b/js/environmentValidators.js
@@ -0,0 +1,44 @@
+function isValidGitBranch(branch) {
+  const validGitBranch = /^[a-zA-Z0-9_\-\.\/]+$/;
+  return validGitBranch.test(branch);
+}
+
+function isValidTwitterHandle(handle) {
+  const validTwitterHandle = /^\w{1,15}$/;
+  return validTwitterHandle.test(handle);
+}
+
+function isValidDapAgency(agency) {
+  const validDapAgency = /^\w{1,15}$/;
+  return validDapAgency.test(agency);
+}
+
+function isValidAnalyticsId(ga) {
+  const validAnalyticsId = /^(G|UA|YT|MO)-[a-zA-Z0-9-]+$/;
+  return validAnalyticsId.test(ga);
+}
+
+function isValidVerificationToken(token) {
+  const validToken = /^[a-zA-Z0-9_-]{42,44}$/;
+  return validToken.test(token);
+}
+
+function isValidSearchKey(accessKey) {
+  const validSearchKey = /^[0-9a-zA-Z]{1,}=*$/;
+  return validSearchKey.test(accessKey);
+}
+
+function isValidSearchAffiliate(affiliate) {
+  const validSearchAffiliate = /^[0-9a-z-]{1,}$/;
+  return validSearchAffiliate.test(affiliate);
+}
+
+module.exports = {
+  isValidGitBranch,
+  isValidTwitterHandle,
+  isValidDapAgency,
+  isValidAnalyticsId,
+  isValidVerificationToken,
+  isValidSearchKey,
+  isValidSearchAffiliate
+};