diff --git a/backend/app/controllers/campaigns_controller.rb b/backend/app/controllers/campaigns_controller.rb
index 513fef35..9e837d4d 100644
--- a/backend/app/controllers/campaigns_controller.rb
+++ b/backend/app/controllers/campaigns_controller.rb
@@ -1,8 +1,8 @@
 # frozen_string_literal: true
 
 class CampaignsController < ApplicationController
-  before_action :authenticate_admin!
-  before_action :set_campaign, only: %i[show update destroy]
+  before_action :authenticate_admin!, except: %i[index show]
+  before_action :set_campaign, only: %i[show admin_show update destroy]
 
   wrap_parameters format: :json,
                   include: %w[name description promisedAmount start end primaryDonorId
@@ -12,27 +12,33 @@ def index
     @campaigns = Campaign.all
   end
 
+  def admin_index
+    @campaigns = Campaign.all
+  end
+
   def show; end
 
+  def admin_show; end
+
   def create
     @campaign = Campaign.create!(campaign_params)
 
     add_success_message "Campaign \"#{@campaign.name}\" successfully created!"
-    render :show, status: :created, location: @campaign
+    render :response, status: :created, location: @campaign
   end
 
   def update
     @campaign.update!(campaign_params)
 
     add_success_message "Campaign \"#{@campaign.name}\" successfully updated!"
-    render :show, status: :ok, location: @campaign
+    render :response, status: :ok, location: @campaign
   end
 
   def destroy
     @campaign.destroy!
 
     add_success_message "Campaign \"#{@campaign.name}\" successfully deleted!"
-    render :show, status: :ok, location: @campaign
+    render :response, status: :ok, location: @campaign
   end
 
   private
diff --git a/backend/app/models/campaign.rb b/backend/app/models/campaign.rb
index b4ebcf9c..411cd415 100644
--- a/backend/app/models/campaign.rb
+++ b/backend/app/models/campaign.rb
@@ -18,7 +18,7 @@ class Campaign < ApplicationRecord
   validates :description, presence: true, allow_blank: false
   validates :start, presence: true
   validates :end, comparison: { greater_than: :start }
-  validates :campaign_charities, presence: true
+  validates :campaign_charities, length: { minimum: 1, maximum: 5 }
   validates :promised_amount, final: true
   validates :coupon_denomination, final: true
   validates :image,
@@ -26,6 +26,23 @@ class Campaign < ApplicationRecord
                             message: 'is mot of a supported file type. Please upload a PNG, JPG or JPEG file.' },
             size: { less_than: 1.megabytes, message: 'must be less than 1MB.' }
 
+  def donation_breakdown
+    primary_donor_amount = num_redeemed_coupons * coupon_denomination
+    secondary_donors_amount = secondary_donations.sum(&:amount)
+    total_amount = (primary_donor_amount + secondary_donors_amount).to_f
+    primary_donor_fraction = primary_donor_amount / total_amount
+    secondary_donors_fraction = secondary_donors_amount / total_amount
+
+    { primary_donor_amount: primary_donor_amount,
+      primary_donor_fraction: primary_donor_fraction,
+      secondary_donors_amount: secondary_donors_amount,
+      secondary_donors_fraction: secondary_donors_fraction }
+  end
+
+  def num_redeemed_coupons
+    coupons.count(&:redeemed?)
+  end
+
   private
 
   def num_coupons
diff --git a/backend/app/models/campaign_charity.rb b/backend/app/models/campaign_charity.rb
index d13b34b7..b89cf60c 100644
--- a/backend/app/models/campaign_charity.rb
+++ b/backend/app/models/campaign_charity.rb
@@ -4,6 +4,20 @@ class CampaignCharity < ApplicationRecord
   belongs_to :campaign
   belongs_to :charity
   has_many :secondary_donations, dependent: :destroy
+  has_many :coupons, through: :secondary_donations
 
   validates :giving_sg_url, presence: true, allow_blank: false, format: { with: URI::DEFAULT_PARSER.make_regexp }
+
+  def donation_breakdown
+    primary_donor_amount = coupons.count * campaign.coupon_denomination
+    secondary_donors_amount = secondary_donations.sum(&:amount)
+    total_amount = (primary_donor_amount + secondary_donors_amount).to_f
+    primary_donor_fraction = primary_donor_amount / total_amount
+    secondary_donors_fraction = secondary_donors_amount / total_amount
+
+    { primary_donor_amount: primary_donor_amount,
+      primary_donor_fraction: primary_donor_fraction,
+      secondary_donors_amount: secondary_donors_amount,
+      secondary_donors_fraction: secondary_donors_fraction }
+  end
 end
diff --git a/backend/app/models/coupon.rb b/backend/app/models/coupon.rb
index 82b0fafe..b724f5cd 100644
--- a/backend/app/models/coupon.rb
+++ b/backend/app/models/coupon.rb
@@ -4,7 +4,7 @@ class Coupon < ApplicationRecord
   NUM_ALPHANUMERIC_CHARS_IN_TOKEN = 6
 
   belongs_to :campaign
-  has_one :secondary_donation, required: false, dependent: nil
+  has_one :secondary_donation, required: false, dependent: :nullify
 
   validates :url_token, presence: true, uniqueness: true
   validates :denomination, presence: true, numericality: { only_integer: true, greater_than: 0 }
diff --git a/backend/app/views/campaign_charities/_base.json.jbuilder b/backend/app/views/campaign_charities/_base.json.jbuilder
new file mode 100644
index 00000000..e230c56f
--- /dev/null
+++ b/backend/app/views/campaign_charities/_base.json.jbuilder
@@ -0,0 +1,7 @@
+# frozen_string_literal: true
+
+json.id campaign_charity.id
+json.charity do
+  json.id campaign_charity.charity.id
+end
+json.givingSgUrl campaign_charity.giving_sg_url
diff --git a/backend/app/views/campaign_charities/_campaign_charity.json.jbuilder b/backend/app/views/campaign_charities/_campaign_charity.json.jbuilder
new file mode 100644
index 00000000..25c33940
--- /dev/null
+++ b/backend/app/views/campaign_charities/_campaign_charity.json.jbuilder
@@ -0,0 +1,6 @@
+# frozen_string_literal: true
+
+json.partial! 'campaign_charities/base', campaign_charity: campaign_charity
+json.charity do
+  json.partial! 'charities/list', charity: campaign_charity.charity
+end
diff --git a/backend/app/views/campaign_charities/_donation.json.jbuilder b/backend/app/views/campaign_charities/_donation.json.jbuilder
new file mode 100644
index 00000000..b4de79b1
--- /dev/null
+++ b/backend/app/views/campaign_charities/_donation.json.jbuilder
@@ -0,0 +1,4 @@
+# frozen_string_literal: true
+
+json.partial! 'campaign_charities/campaign_charity', campaign_charity: campaign_charity
+json.partial! 'secondary_donations/breakdown', donation_breakdown: campaign_charity.donation_breakdown
diff --git a/backend/app/views/campaign_charities/_donation_public.json.jbuilder b/backend/app/views/campaign_charities/_donation_public.json.jbuilder
new file mode 100644
index 00000000..46061b4d
--- /dev/null
+++ b/backend/app/views/campaign_charities/_donation_public.json.jbuilder
@@ -0,0 +1,6 @@
+# frozen_string_literal: true
+
+json.partial! 'campaign_charities/campaign_charity', campaign_charity: campaign_charity
+json.partial! 'secondary_donations/breakdown', donation_breakdown: campaign_charity.donation_breakdown
+
+json.attributes!.delete('givingSgUrl')
diff --git a/backend/app/views/campaigns/_base.json.jbuilder b/backend/app/views/campaigns/_base.json.jbuilder
new file mode 100644
index 00000000..c8ce7ad1
--- /dev/null
+++ b/backend/app/views/campaigns/_base.json.jbuilder
@@ -0,0 +1,19 @@
+# frozen_string_literal: true
+
+json.id campaign.id
+json.name campaign.name
+json.description campaign.description
+json.promisedAmount campaign.promised_amount
+json.start campaign.start
+json.end campaign.end
+json.imageBase64 encoded_file_data_url(campaign.image)
+
+json.charities campaign.campaign_charities do |campaign_charity|
+  json.partial! 'campaign_charities/base', campaign_charity: campaign_charity
+end
+
+json.primaryDonor do
+  json.partial! 'primary_donors/primary_donor', primary_donor: campaign.primary_donor
+end
+
+json.interestId campaign.interest_id
diff --git a/backend/app/views/campaigns/admin_index.json.jbuilder b/backend/app/views/campaigns/admin_index.json.jbuilder
new file mode 100644
index 00000000..2531ab95
--- /dev/null
+++ b/backend/app/views/campaigns/admin_index.json.jbuilder
@@ -0,0 +1,13 @@
+# frozen_string_literal: true
+
+json.array! @campaigns do |campaign|
+  json.id campaign.id
+  json.name campaign.name
+  json.promisedAmount campaign.promised_amount
+  json.start campaign.start
+  json.end campaign.end
+  json.primaryDonor do
+    json.id campaign.primary_donor.id
+    json.name campaign.primary_donor.name
+  end
+end
diff --git a/backend/app/views/campaigns/admin_show.json.jbuilder b/backend/app/views/campaigns/admin_show.json.jbuilder
new file mode 100644
index 00000000..efa46279
--- /dev/null
+++ b/backend/app/views/campaigns/admin_show.json.jbuilder
@@ -0,0 +1,16 @@
+# frozen_string_literal: true
+
+json.partial! 'campaigns/base', campaign: @campaign
+
+json.donations do
+  json.partial! 'secondary_donations/breakdown', donation_breakdown: @campaign.donation_breakdown
+end
+
+json.charities [] # ignore the charities from the base partial, since Jbuilder merges instead of overwriting
+json.charities do
+  json.array! @campaign.campaign_charities, partial: 'campaign_charities/donation', as: :campaign_charity
+end
+
+json.coupons do
+  json.array! @campaign.coupons, partial: 'coupons/list', as: :coupon
+end
diff --git a/backend/app/views/campaigns/index.json.jbuilder b/backend/app/views/campaigns/index.json.jbuilder
index c0d95115..265e55ff 100644
--- a/backend/app/views/campaigns/index.json.jbuilder
+++ b/backend/app/views/campaigns/index.json.jbuilder
@@ -1,3 +1,18 @@
 # frozen_string_literal: true
 
-json.array! @campaigns, partial: 'campaigns/campaign', as: :campaign
+json.array! @campaigns do |campaign|
+  json.id campaign.id
+  json.name campaign.name
+  json.description campaign.description
+  json.imageBase64 encoded_file_data_url(campaign.image)
+
+  json.charities do
+    json.array! campaign.charities, partial: 'charities/list', as: :charity
+  end
+
+  json.donations do
+    json.partial! 'secondary_donations/breakdown', donation_breakdown: campaign.donation_breakdown
+  end
+
+  json.couponsRedeemedCount campaign.num_redeemed_coupons
+end
diff --git a/backend/app/views/campaigns/response.json.jbuilder b/backend/app/views/campaigns/response.json.jbuilder
new file mode 100644
index 00000000..f409ba0f
--- /dev/null
+++ b/backend/app/views/campaigns/response.json.jbuilder
@@ -0,0 +1,3 @@
+# frozen_string_literal: true
+
+json.partial! 'campaigns/base', campaign: @campaign
diff --git a/backend/app/views/campaigns/show.json.jbuilder b/backend/app/views/campaigns/show.json.jbuilder
index 56092f72..2a35de5f 100644
--- a/backend/app/views/campaigns/show.json.jbuilder
+++ b/backend/app/views/campaigns/show.json.jbuilder
@@ -1,3 +1,12 @@
 # frozen_string_literal: true
 
-json.partial! 'campaigns/campaign', campaign: @campaign
+json.partial! 'campaigns/base', campaign: @campaign
+
+json.donations do
+  json.partial! 'secondary_donations/breakdown', donation_breakdown: @campaign.donation_breakdown
+end
+
+json.charities [] # ignore the charities from the base partial, since Jbuilder merges instead of overwriting
+json.charities do
+  json.array! @campaign.campaign_charities, partial: 'campaign_charities/donation_public', as: :campaign_charity
+end
diff --git a/backend/app/views/charities/_list.json.jbuilder b/backend/app/views/charities/_list.json.jbuilder
new file mode 100644
index 00000000..9269bd9a
--- /dev/null
+++ b/backend/app/views/charities/_list.json.jbuilder
@@ -0,0 +1,4 @@
+# frozen_string_literal: true
+
+json.partial! 'charities/minimal', charity: charity
+json.logoBase64 encoded_file_data_url(charity.logo)
diff --git a/backend/app/views/charities/_minimal.json.jbuilder b/backend/app/views/charities/_minimal.json.jbuilder
new file mode 100644
index 00000000..5c9687a8
--- /dev/null
+++ b/backend/app/views/charities/_minimal.json.jbuilder
@@ -0,0 +1,4 @@
+# frozen_string_literal: true
+
+json.id charity.id
+json.name charity.name
diff --git a/backend/app/views/coupons/_base.json.jbuilder b/backend/app/views/coupons/_base.json.jbuilder
new file mode 100644
index 00000000..8b4ff998
--- /dev/null
+++ b/backend/app/views/coupons/_base.json.jbuilder
@@ -0,0 +1,6 @@
+# frozen_string_literal: true
+
+json.id coupon.id
+json.urlToken coupon.url_token
+json.denomination coupon.denomination
+json.campaignId coupon.campaign_id
diff --git a/backend/app/views/coupons/_list.json.jbuilder b/backend/app/views/coupons/_list.json.jbuilder
new file mode 100644
index 00000000..50afea5f
--- /dev/null
+++ b/backend/app/views/coupons/_list.json.jbuilder
@@ -0,0 +1,16 @@
+# frozen_string_literal: true
+
+json.partial! 'coupons/base', coupon: coupon
+
+if coupon.secondary_donation.present?
+  json.secondaryDonation do
+    json.partial! 'secondary_donations/secondary_donation', secondary_donation: coupon.secondary_donation
+  end
+
+  json.charity do
+    json.partial! 'charities/minimal', charity: coupon.secondary_donation.campaign_charity.charity
+  end
+else
+  json.secondaryDonation nil
+  json.charity nil
+end
diff --git a/backend/app/views/secondary_donations/_breakdown.json.jbuilder b/backend/app/views/secondary_donations/_breakdown.json.jbuilder
new file mode 100644
index 00000000..da8f013f
--- /dev/null
+++ b/backend/app/views/secondary_donations/_breakdown.json.jbuilder
@@ -0,0 +1,11 @@
+# frozen_string_literal: true
+
+json.primaryDonor do
+  json.amount donation_breakdown[:primary_donor_amount]
+  json.fraction donation_breakdown[:primary_donor_fraction]
+end
+
+json.secondaryDonors do
+  json.amount donation_breakdown[:secondary_donors_amount]
+  json.fraction donation_breakdown[:secondary_donors_fraction]
+end
diff --git a/backend/app/views/secondary_donations/_secondary_donation.json.jbuilder b/backend/app/views/secondary_donations/_secondary_donation.json.jbuilder
index 68cc962c..d9070f15 100644
--- a/backend/app/views/secondary_donations/_secondary_donation.json.jbuilder
+++ b/backend/app/views/secondary_donations/_secondary_donation.json.jbuilder
@@ -1,16 +1,6 @@
 # frozen_string_literal: true
 
 json.id secondary_donation.id
+json.couponId secondary_donation.coupon_id
 json.amount secondary_donation.amount
-
-if secondary_donation.coupon
-  json.coupon do
-    json.partial! 'coupons/coupon', coupon: secondary_donation.coupon
-  end
-else
-  json.coupon nil
-end
-
-json.charity do
-  json.partial! 'charities/charity', charity: secondary_donation.campaign_charity.charity
-end
+json.campaignCharityId secondary_donation.campaign_charity_id
diff --git a/backend/config/routes.rb b/backend/config/routes.rb
index 002e1ec5..570dd885 100644
--- a/backend/config/routes.rb
+++ b/backend/config/routes.rb
@@ -9,7 +9,15 @@
         sessions: 'auth/sessions'
       }
 
-      resources :campaigns
+      resources :campaigns do
+        collection do
+          get :admin_index
+        end
+
+        member do
+          get 'admin_show'
+        end
+      end
 
       resources :charities
 
diff --git a/frontend/types/donations.ts b/frontend/types/donations.ts
index 544d05de..91dabbc8 100644
--- a/frontend/types/donations.ts
+++ b/frontend/types/donations.ts
@@ -14,7 +14,7 @@ export type SecondaryDonationData = {
   id: number;
   couponId: Nullable<number>;
   amount: number;
-  campaignsCharityId: number;
+  campaignCharityId: number;
 };
 
 export type SecondaryDonationPostData = WithoutId<SecondaryDonationData>;