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USA.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Vitamin Ventures</title>
<link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/css/bootstrap.min.css">
<link rel="stylesheet" href="static/styles.css">
<style>
body {font-family: Georgia}
</style>
</head>
<body class="jumbotron text-white jumbotron-image shadow" style="background-image: url('pexels-badulescu-badulescu-2171077.jpg');">
<header>
<div class="row">
<div class="col-md-12 jumbotron text-center">
<div class="jumbotron text-center" style = "background-color: rgb(255, 255, 255);" >
<br>
<h1>Vitamin Ventures</h1>
<br>
<br>
<nav class="navigation">
<h2>
<a style="margin-right: 3em;" href="index.html">
ABOUT
</a>
<a style="margin-left: 3em; margin-right: 3em;" href="CHANNELS_PRODUCTS.html">
CHANNELS & PRODUCTS
</a>
<a style="margin-left: 3em; margin-right: 4em;" href="USA.html">
USA Analysis
</a> <!-- "margin-left: 3em; margin-right: 3em;" -->
<a style="margin-right: 2em;" href="INTERNATIONAL.html">
INTERNATIONAL Analysis
</a>
</h2>
</nav>
</div>
</div>
</div>
</header>
<div class="container" id="visualizations" style="width:70%;">
<div class="roc text-center" >
<h3>
<b>
<em>
Vitamin Ventures has made a big footprint in the United States.
<br>Here we will break down all web sales data in the US with location sales data.
</em>
</b>
</h3>
</div>
<br>
<h1 class="visualization-header text-center">Key Takeaways</h1>
<br>
<h3>Major cities contribute to a majority of sales.
<br>
Top product categories that have gained the most traction in the US are: General health, immune and digestive health,
and joint health.
<br>
Sales indicate that strong populations deliver great word of mouth exposure for products and web sales allows for a swift and easy way to allow that exposure to spread at a rapid pace.
</h3>
<div class="row">
<div class="col-md-12 plots">
<h2 class = "text-center"><b>2021 USA Cities Sale</b></h2>
<br>
<p></p>
</div>
<div class="row">
<div class="col-md-12 plots">
<embed type="text/html" src="Graphs/2021_US_Cities_Sales.html" width="1500" height="600">
</div>
</div>
</div>
<h3> Here we get a good overview of total web sales in the US. A quick glance tells us that a majority of our sales reside in
3 states: California, Texas, New York. The density of these states where we have sales is very large. We can also
deduce that due to the high concentration of populations in these spaces that word of mouth was successful marketing here!
This gives more evidence to speak on the quality of the product, along with the sales price is deemed to be affordable
and sustainable when compared to the market.
</h3>
<br>
<div class="row">
<div class="col-md-9 plots" >
<h2 class = "text-center"><b>
By State
</b></h2>
<br>
<embed type="text/html" src="Graphs/Top_10_States_2021.html" width="1000" height="600">
</div>
<div class="col-md-2 summary" id="plot-summary">
<h3>
<br>
<br>
<br>
This horizontal bar chart gives us total sales for each state, supporting our hypothesis that California,
Texas, and New York are the biggest sales states. It is surprising to note here that Florida, while not seeming
very dense compared to the other states, is hot on the tail of New York in total sales!
</h3>
</div>
</div>
<br>
<div class="row col-xl-50 ">
<div class="col-md-9 plots" >
<h2 class = "text-center"><b>
By City
</b></h2>
<br>
<embed type="text/html" src="Graphs/Top_10_Cities_2021.html" width="1000" height="600">
</div>
<div class="col-md-2 summary" id="plot-summary">
<h3>
<br>
<br>
<br>
City net sales are even more interesting. While Los Angeles is the biggest money maker, as expected from above, Bozeman
which resides in Montana puts this state on the map as a place with high revenue.
</h3>
</div>
</div>
<br>
<div class="row">
<div class="col-md-12 plots">
<h2 class = "text-center"> <b>USA Sales- 2020 through 2021</b></h2>
<br>
<p></p>
</div>
<div class="row">
<div class="col-md-12 plots">
<embed type="text/html" src="Graphs/US_Sales_Line.html" width="1500" height="600">
</div>
</div>
</div>
<h3>
Looking at the chart above we see the company had a decent start in the US bringing in close to a quarter million
at the start of 2020. From there over the 24 month period we are recording, we notice several instances where sales
dip dramatically. When we compare this data to April-October of 2021 Product Channel data, we see this conicides with
the issue of top selling products production issues (selling out). This gives us more data supporting that although
the company had a boost in popularity and sales, the lack of forecasting potential boom in sales caused loss in revenue
due to not putting focus on increasing production of top selling products.
</h3>
<br>
<div class="row">
<div class="col-md-12 plots">
<h2 class = "text-center"><b>Sales by Category per Month in US 2020 through 2021</b> </h2>
<br>
</div>
<div class="row">
<div class="col-md-12 plots">
<embed type="text/html" src="Graphs/Sales_by_Categopry_per_Month_US_bar.html" width="1500" height="600">
</div>
</div>
</div>
<h3>
Here we see that the company had great success with their flagship general health products.
There has always maintained a consistent consumer success around these products where a majority of focus should
always be maintained. With the addition to newer product types, the biggest successful introduction was based around
immune and digestive health. We believe that the company should continue to allocate resources in producing and
advertising their immune and digestive health products to add to their flagship of improving your health.
</h3>
<br>
<div class="row">
<div class="col-md-12 plots">
<h2 class = "text-center"><b>US Sales by Category 2020 through 2021</b> </h2>
<br>
</div>
<div class="row col-md-12">
<div class="col-md-6 plots" >
<embed type="text/html" src="Graphs/Category_2020_US__pie.html" width="800" height="500">
</div>
<div class="col-md-6 plots">
<embed type="text/html" src="Graphs/Category_2021_US__pie.html" width="800" height="500">
</div>
<br>
</div>
</div>
<h3>
Here we have more support to our claim above. This pie chart shows the interest in immune
health products passing up joint health products the same year new products here were introduced.
</h3>
<br>
<div class="row">
<div class="col-md-12 plots " >
<br>
<h2 class = "text-center"><b>Top 10 US Sales by Product 2020 through 2021</b> </h2>
<p>
</p>
<br>
</div>
<div>
<div class="col-md-12 plots" >
<embed type="text/html" src="Graphs/Ten_by_Product_2020_US_bar.html" width="1500" height="600">
</div>
<div class="col-md-12 plots">
<embed type="text/html" src="Graphs/Top_Ten_by_Product_2021_US_bar.html" width="1500" height="600">
</div>
</div>
<p>
Again we see year over year, the introduction of the Elderberry product was a major success! Overall,
we do see some shrink on the flagship sales due to the new product, but the overall sales between the two
far surpasses what Vitamin D3 was doing alone. Focus on these top 10 products should be maintained going into
2022.
</p>
</div>
<br>
<div class="row">
<div class="col-md-12 plots" >
<h2 class = "text-center"><b>Bottom 10 US Sales by Product 2020 through 2021 </b></h2>
</div>
<div>
<div class="col-md-12 plots" >
<br>
<embed type="text/html" src="Graphs/Bottom_Ten_by_Product_2021_US_bar.html" width="1500" height="600">
</div>
<div class="col-md-12 plots">
<embed type="text/html" src="Graphs/Bottom_Ten_by_Product_2020_US_bar.html" width="1500" height="600">
</div>
</div>
<br>
</div>
<h3>
Here we can focus on what products have not done well. Excluding bundles or higher volumes of flagships
we see that Vitamin B12 and Magnesium dont seem to be contributing to much and could just be causing
the company loss with production and logistics. We recommend that the company take a strong look at these
products to determine if they want to sink more funds into them, or continue to market their strongest money
makers.
</h3>
</div>
</body>
</html>