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Study Guide: Chapter 2 - The Field of Communication From Historical and Contemporary Perspectives

Focus Questions

  1. Origin of the Communication Discipline

    • Explore the long intellectual history from classical thinkers like Plato and Aristotle.

  2. Research Methods in Communication

    • Understand the diverse methods used by scholars, including qualitative and quantitative approaches.

  3. Areas of Study in Communication Today

    • Identify the key areas that compose the modern communication discipline.

  4. Unifying Themes in Communication

    • Recognize themes such as symbolic activities, meaning, and ethics that connect different areas of study.

Overview of Chapter

  • Discusses the evolution of the communication discipline, research methodologies, and contemporary areas of study.

Historical Roots

Classical Foundations

  • Plato and Aristotle:

    • Emphasized the importance of rhetoric.

    • Ethos: Credibility.

    • Pathos: Emotional appeal.

    • Logos: Logical argument.

Liberal Education

  • Organizations shaping the field:

    • National Association of Teachers of Public Speaking

    • John Dewey: Known for wanting Democracy in all things

    • American Educational Research Association

    • Association for Education in Journalism and Mass Communication (AEJMC)

    • National Communication Association: Focuses on the humanities.

Broadening the Field

  • International Communication Association:

    • Emphasizes quantitative methods and empirical research.

  • National Communication Association:

    • Advocates for qualitative research aimed at advancing teaching and service.

Conducting Research in Communication

Research Methods

  1. Quantitative Research

    • Focuses on numerical data.

    • Utilizes surveys and experiments.

  2. Qualitative Research

    • Involves:

      • Textual analysis

      • Ethnography

      • Historical research

  3. Critical Research

    • Aims to identify and challenge oppression and marginalization.

  4. Triangulation

    • Studying phenomena through multiple research methods for a more comprehensive understanding.

  5. Rhetorical Criticism

    • Examines how texts function communicatively.

Breadth of the Communication Field

  • Key Areas of Study:

    • Intrapersonal: Self-communication.

    • Interpersonal: Communication between individuals.

    • Group & Team: Dynamics within small groups.

    • Public: Speaking and communication in public settings.

    • Organizational: Communication within and between organizations.

    • Mass Media: Influence and role of media.

    • Mediated: Communication through various media forms.

    • Intercultural: Communication across different cultures.

Additional Areas of Study

  • Ethics

  • Health Communication

  • Journalism

  • Performance Studies

  • Religious Communication

  • Speech & Hearing

Unifying Themes in the Communication Field

  • Symbolic Activities: The use of symbols in communication.

  • Meaning: The interpretation of messages.

  • Ethics: Moral principles guiding communication practices.

Summary

  • The chapter provides a comprehensive overview of the evolution of communication studies, methods of research, and areas within the modern field, highlighting the importance of historical context and contemporary relevance.