This document outlines the comprehensive redesign I conducted for my parents' website: Agence Immobilière Le Home, in collaboration with Alfa-Concept. This project showcases my skills in web project management, UX/UI design, and front-end optimization.
- Modernize Appearance: Update the design to reflect a modern and professional image of the agency.
- Enhance User Experience: Simplify navigation and improve accessibility across all platforms.
- Optimize Performance: Reduce loading times and enhance site responsiveness.
I'm placing the result in the first section because it's obviously what we're most interested in: the before/after comparison. More details about the process are described below. The redesigned site has been successfully launched, offering a modern interface, intuitive navigation, and improved overall performance. The feedback from users and stakeholders has been extremely positive.
| Old site | New site |
|---|---|
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To view the final result of the Agence Immobilière Le Home website redesign, click the following link:
Visit the New Site of Agence Le Home
A detailed discussion of needs with myself and my parents allowed us to assess the old site to identify key areas for improvement. It quickly became apparent that the website redesign needed to be accompanied by an update to the agency's brand identity.
The brand identity update began with modernizing the logo, created over 60 years ago and had become less suited to contemporary requirements of versatility, especially for online use and on various physical media.
Old logo:
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| Old logo - simple, blue on white |
New logos:
The redesign introduced several variants of the logo for flexible use in different contexts:
| Minimalist white logo | Minimalist blue logo |
|---|---|
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| Logo with name - white background | Logo with name - blue background |
|---|---|
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These new variants bring the necessary modernity and flexibility for the logo's use in various visual contexts, such as the website, social media posts, and display in store windows, while retaining a classic and sleek touch that reflects the agency's expertise and stability.
- Home
- Villas for sale
/annonces-nos-villas
- Apartments for sale
/annonces-nos-appartements
- Lands for sale
/annonces-nos-terrains
- New programs
/neuf
- Rental services
/location
- Our sector
- Écully
/appartement+ecully/villa+ecully/terrain+ecully
- Tassin
/appartement+tassin/maison+tassin/terrain+tassin
- Saint-Didier
/appartement+saint-didier/maison+saint-didier/terrain+saint-didier
- Craponne
/maison+craponne- ...
- Francheville
/maison+francheville- ...
- Écully
- Articles and services
/nous-confier-votre-bien/estimez/vendre-avec-le-home/notre-secteur
- About the agency
/agence
- Contact us
/contact
- Your favorites
/favoris
- Real estate sales
/vente
- Our exclusives
/exclusivites
- Legal information
/honoraires/tracfin/conditions
Creation of interactive prototypes and visual mockups for each page, focusing on improved UX and attractive design. Used software like Adobe XD and Sketch.
Collaboration with Alfa-Concept to integrate designs into backend development while ensuring adherence to web best practices.
Optimization of images and scripts for enhanced performance, using tools like Google PageSpeed Insights.
The redesigned site was launched successfully, offering a modern interface, intuitive navigation, and improved overall performance. Feedback from users and stakeholders has been extremely positive.
This redesign not only improved the aesthetics and functionality of the site but also positioned Agence Immobilière Le Home as a leader in its local market. This project demonstrates my detailed approach to digital transformation and user experience optimization.
For more information on this project or other collaborations, please feel free to contact me.
[My email](mailto:m.laubier@eleve.leschartreux.fr)