diff --git a/src/models/user.models.tsx b/src/models/user.models.tsx
index ba69c2c334..7142e0ce8d 100644
--- a/src/models/user.models.tsx
+++ b/src/models/user.models.tsx
@@ -50,7 +50,7 @@ export interface IUser {
   profileCreated?: ISODateString
   profileCreationTrigger?: string
   // Used to generate an encrypted unsubscribe url in emails
-  unsubscribeToken?: string
+  unsubscribeToken?: string | null
   impact?: IUserImpact
   isBlockedFromMessaging?: boolean
   isContactableByPublic?: boolean
diff --git a/src/pages/UserSettings/SettingsPageNotifications.test.tsx b/src/pages/UserSettings/SettingsPageNotifications.test.tsx
index a27f71322a..69910190ff 100644
--- a/src/pages/UserSettings/SettingsPageNotifications.test.tsx
+++ b/src/pages/UserSettings/SettingsPageNotifications.test.tsx
@@ -40,4 +40,23 @@ describe('SettingsPageNotifications', () => {
       expect(wrapper.queryByText('Weekly')).toBeNull()
     })
   })
+
+  it('renders the option as never when a unsubscribe token is present', async () => {
+    mockUser = FactoryUser({
+      notification_settings: {
+        emailFrequency: EmailNotificationFrequency.MONTHLY,
+      },
+      unsubscribeToken: 'something',
+    })
+    // Act
+    let wrapper
+    act(() => {
+      wrapper = FormProvider(mockUser, <SettingsPageNotifications />)
+    })
+
+    await waitFor(() => {
+      expect(wrapper.getAllByText('Never', { exact: false })).toHaveLength(1)
+      expect(wrapper.queryByText('Weekly')).toBeNull()
+    })
+  })
 })
diff --git a/src/pages/UserSettings/SettingsPageNotifications.tsx b/src/pages/UserSettings/SettingsPageNotifications.tsx
index 3bc3a12cf3..8bb2c90675 100644
--- a/src/pages/UserSettings/SettingsPageNotifications.tsx
+++ b/src/pages/UserSettings/SettingsPageNotifications.tsx
@@ -1,6 +1,7 @@
 import { useState } from 'react'
 import { Form } from 'react-final-form'
 import { Loader } from 'oa-components'
+import { EmailNotificationFrequency } from 'oa-shared'
 import { useCommonStores } from 'src/common/hooks/useCommonStores'
 import {
   buttons,
@@ -33,7 +34,8 @@ export const SettingsPageNotifications = () => {
         ...user,
         notification_settings,
       }
-      await userStore.updateUserNotificationSettings(updatingUser)
+      const updatedUser =
+        await userStore.updateUserNotificationSettings(updatingUser)
 
       setNotification({
         message: notificationForm.succesfulSave,
@@ -41,6 +43,12 @@ export const SettingsPageNotifications = () => {
         show: true,
         variant: 'success',
       })
+      setInitialValues({
+        notification_settings: {
+          ...updatedUser.notification_settings,
+          emailFrequency,
+        },
+      })
     } catch (error) {
       setNotification({
         message: `Save Failed - ${error.message} `,
@@ -54,9 +62,17 @@ export const SettingsPageNotifications = () => {
 
   if (!user) return null
 
-  const initialValues = {
-    notification_settings: user.notification_settings || undefined,
-  }
+  const isUnsubscribed = !!user.unsubscribeToken
+  const emailFrequency = isUnsubscribed
+    ? EmailNotificationFrequency.NEVER
+    : user.notification_settings?.emailFrequency
+
+  const [initialValues, setInitialValues] = useState({
+    notification_settings: {
+      ...user.notification_settings,
+      emailFrequency,
+    },
+  })
 
   return (
     <Flex
diff --git a/src/pages/UserSettings/content/sections/EmailNotifications.section.tsx b/src/pages/UserSettings/content/sections/EmailNotifications.section.tsx
index 39660c7326..977227d09f 100644
--- a/src/pages/UserSettings/content/sections/EmailNotifications.section.tsx
+++ b/src/pages/UserSettings/content/sections/EmailNotifications.section.tsx
@@ -15,7 +15,7 @@ const emailFrequencyOptions: {
   value: EmailNotificationFrequency
   label: string
 }[] = [
-  { value: EmailNotificationFrequency.NEVER, label: 'Never' },
+  { value: EmailNotificationFrequency.NEVER, label: 'Never (Unsubscribed)' },
   { value: EmailNotificationFrequency.DAILY, label: 'Daily' },
   { value: EmailNotificationFrequency.WEEKLY, label: 'Weekly' },
   { value: EmailNotificationFrequency.MONTHLY, label: 'Monthly' },
diff --git a/src/stores/User/user.store.test.tsx b/src/stores/User/user.store.test.tsx
index addeda98d7..af087ce71c 100644
--- a/src/stores/User/user.store.test.tsx
+++ b/src/stores/User/user.store.test.tsx
@@ -456,6 +456,33 @@ describe('userStore', () => {
       )
     })
 
+    it('clears the unsubscribe token', async () => {
+      const userProfile = FactoryUser({
+        _id: 'my-user-profile',
+        notification_settings: {
+          emailFrequency: EmailNotificationFrequency.NEVER,
+        },
+        unsubscribeToken: 'anything',
+      })
+      store.activeUser = userProfile
+
+      const notification_settings = {
+        emailFrequency: EmailNotificationFrequency.DAILY,
+      }
+      const updateValues = {
+        _id: userProfile._id,
+        notification_settings,
+      }
+      await store.updateUserNotificationSettings(updateValues)
+
+      expect(store.db.update).toHaveBeenCalledWith(
+        expect.objectContaining({
+          notification_settings,
+          unsubscribeToken: null,
+        }),
+      )
+    })
+
     it('throws an error is no user id is provided', async () => {
       const values = {}
 
diff --git a/src/stores/User/user.store.ts b/src/stores/User/user.store.ts
index e88050fb08..2809370b58 100644
--- a/src/stores/User/user.store.ts
+++ b/src/stores/User/user.store.ts
@@ -257,8 +257,14 @@ export class UserStore extends ModuleStore {
       throw new Error('notification_settings not found')
     }
 
+    const unsubscribeToken =
+      notification_settings.emailFrequency === EmailNotificationFrequency.NEVER
+        ? this.activeUser.unsubscribeToken
+        : null
+
     await this._updateUserRequest(_id, {
       notification_settings,
+      unsubscribeToken,
     })
     await this.refreshActiveUserDetails()