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This test card is used to validate ideas and working hypotheses consistently in 4 steps: 1) Hypothesis 2) Experiment 3) Metric 4) Criterion

1. Hypothesis: We believe what

Describe the hypothesis

2. Experiment: To verify it we will do

Describe what you are going to do

3. Metric: and we will measure the following indicators

Describe how you will measure and collect data about your experiment

4. Criteria: We have partially validated the idea if

Describe the criteria that, if met, validate the hypothesis