diff --git a/content/work/bat-uk-homepage-product-carousel.md b/content/work/bat-uk-homepage-product-carousel.md index e644be27..804103b5 100644 --- a/content/work/bat-uk-homepage-product-carousel.md +++ b/content/work/bat-uk-homepage-product-carousel.md @@ -28,7 +28,7 @@ tools: The current website structure presents a discoverability challenge for users seeking best-selling products. While most traffic lands on the homepage, finding these products requires an additional step of navigating to a dedicated "collection" page. This extra step can lead to user frustration and abandonment, as some visitors may not be willing to invest the additional effort. -## The Solutions +## The Solution To address the discoverability challenge and improve user experience, we implemented a strategic product carousel on the homepage. This carousel showcases a curated selection of best-selling products, allowing users to browse and interact with these high-performing items directly from the landing page. @@ -49,7 +49,7 @@ The final winning design resulted in:
-
+

Control