diff --git a/starter-kit/README.md b/starter-kit/README.md
new file mode 100644
index 0000000..13aa5fe
--- /dev/null
+++ b/starter-kit/README.md
@@ -0,0 +1,36 @@
+# Adobe Commerce integration starter kit samples
+
+This section contains a collection of samples that show how the [Adobe Commerce integration starter kit](https://github.com/adobe/commerce-integration-starter-kit) can be customized to meet your business needs.
+Each folder serves as a practical example of a particular customization.
+
+## Overview
+
+Use the Adobe Commerce integration starter kit to enrich customer shopping experiences and to support multichannel, global commerce for B2B, B2C, and hybrid businesses.
+
+## Directory Structure
+
+- `add-ingestion-scheduler`: Contains sample code of how to create an scheduled ingestion action.
+- `customize-ingestion-webhook`: Contains sample code of how to customize the ingestion webhook.
+- `customize-registrations-and-events`: Contains sample code of how to customize the registrations and events used by an integration built on top of the starter kit.
+
+## Getting Started
+
+To get started with these samples, follow these steps:
+
+1. Clone the [Adobe Commerce integration starter kit](https://github.com/adobe/commerce-integration-starter-kit) repository.
+   ```bash
+   git clone git@github.com:adobe/commerce-integration-starter-kit.git
+   ```
+2. Navigate to the cloned directory.
+   ```bash
+   cd commerce-integration-starter-kit
+   ```
+3. Override the `commerce-integration-starter-kit` files with the files from the sample you want to use.
+   ```bash
+   cp -r <path-to-sample-folder>/* .
+   ```
+4. Install and deploy the starter kit following the instructions in the [README](https://github.com/adobe/commerce-integration-starter-kit/blob/main/README.md) 
+
+## More information
+
+To learn more about Adobe Commerce integration starter kit visit the [Developer docs](https://developer.adobe.com/commerce/extensibility/starter-kit/).
diff --git a/starter-kit/add-ingestion-scheduler/README.md b/starter-kit/add-ingestion-scheduler/README.md
new file mode 100644
index 0000000..4639732
--- /dev/null
+++ b/starter-kit/add-ingestion-scheduler/README.md
@@ -0,0 +1,12 @@
+# Scheduled Ingestion Action
+
+This sample code shows how to create a scheduled ingestion action using the Adobe Commerce integration starter kit. 
+It provides an alternative to the event [ingestion webhook](https://developer.adobe.com/commerce/extensibility/starter-kit/events/#ingestion-webhook), practical when the third-party system cannot push events to the starter kit, and a pull mechanism from an event storage has to be used instead.
+
+## Usage
+
+After installation and configuration, the scheduled ingestion action will be triggered at the specified time.
+
+## More information
+
+To learn more about Adobe Commerce integration starter kit visit the [Developer docs](https://developer.adobe.com/commerce/extensibility/starter-kit/).
\ No newline at end of file
diff --git a/starter-kit/add-ingestion-scheduler/actions/customer/external/created/schema.json b/starter-kit/add-ingestion-scheduler/actions/customer/external/created/schema.json
new file mode 100644
index 0000000..c050fc8
--- /dev/null
+++ b/starter-kit/add-ingestion-scheduler/actions/customer/external/created/schema.json
@@ -0,0 +1,10 @@
+{
+  "type": "object",
+  "properties": {
+    "PersonFirstName": { "type": "string" },
+    "PersonLastName": {"type": "string"},
+    "PrimaryContactEmail": {"type":  "string"}
+  },
+  "required": ["PersonFirstName", "PersonLastName", "PrimaryContactEmail"],
+  "additionalProperties": true
+}
diff --git a/starter-kit/add-ingestion-scheduler/actions/customer/external/created/transformer.js b/starter-kit/add-ingestion-scheduler/actions/customer/external/created/transformer.js
new file mode 100644
index 0000000..ce490f6
--- /dev/null
+++ b/starter-kit/add-ingestion-scheduler/actions/customer/external/created/transformer.js
@@ -0,0 +1,31 @@
+/*
+Copyright 2022 Adobe. All rights reserved.
+This file is licensed to you under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License. You may obtain a copy
+of the License at http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software distributed under
+the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR REPRESENTATIONS
+OF ANY KIND, either express or implied. See the License for the specific language
+governing permissions and limitations under the License.
+*/
+
+/**
+ * This function transform the received customer data from external back-office application to Adobe commerce
+ *
+ * @param {object} params - Data received from Adobe commerce
+ * @returns {object} - Returns transformed data object
+ */
+function transformData (params) {
+  return {
+    customer: {
+      email: params.data.PrimaryContactEmail,
+      firstname: params.data.PersonFirstName,
+      lastname: params.data.PersonLastName
+    }
+  }
+}
+
+module.exports = {
+  transformData
+}
diff --git a/starter-kit/add-ingestion-scheduler/actions/ingestion/actions.config.yaml b/starter-kit/add-ingestion-scheduler/actions/ingestion/actions.config.yaml
new file mode 100644
index 0000000..521566c
--- /dev/null
+++ b/starter-kit/add-ingestion-scheduler/actions/ingestion/actions.config.yaml
@@ -0,0 +1,38 @@
+#webhook:
+#  function: ./webhook/index.js
+#  web: 'yes'
+#  runtime: nodejs:20
+#  inputs:
+#    LOG_LEVEL: debug
+#    OAUTH_ORG_ID: $OAUTH_ORG_ID
+#    OAUTH_CLIENT_ID: $OAUTH_CLIENT_ID
+#    OAUTH_CLIENT_SECRET: $OAUTH_CLIENT_SECRET
+#    OAUTH_TECHNICAL_ACCOUNT_ID: $OAUTH_TECHNICAL_ACCOUNT_ID
+#    OAUTH_TECHNICAL_ACCOUNT_EMAIL: $OAUTH_TECHNICAL_ACCOUNT_EMAIL
+#    IO_MANAGEMENT_BASE_URL: $IO_MANAGEMENT_BASE_URL
+#    IO_CONSUMER_ID: $IO_CONSUMER_ID
+#    IO_PROJECT_ID: $IO_PROJECT_ID
+#    IO_WORKSPACE_ID: $IO_WORKSPACE_ID
+#    AIO_runtime_namespace: $AIO_RUNTIME_NAMESPACE
+#  annotations:
+#    require-adobe-auth: false
+#    final: true
+scheduler:
+  function: ./scheduler/index.js
+  web: 'no'
+  runtime: nodejs:20
+  inputs:
+    LOG_LEVEL: debug
+    OAUTH_ORG_ID: $OAUTH_ORG_ID
+    OAUTH_CLIENT_ID: $OAUTH_CLIENT_ID
+    OAUTH_CLIENT_SECRET: $OAUTH_CLIENT_SECRET
+    OAUTH_TECHNICAL_ACCOUNT_ID: $OAUTH_TECHNICAL_ACCOUNT_ID
+    OAUTH_TECHNICAL_ACCOUNT_EMAIL: $OAUTH_TECHNICAL_ACCOUNT_EMAIL
+    IO_MANAGEMENT_BASE_URL: $IO_MANAGEMENT_BASE_URL
+    IO_CONSUMER_ID: $IO_CONSUMER_ID
+    IO_PROJECT_ID: $IO_PROJECT_ID
+    IO_WORKSPACE_ID: $IO_WORKSPACE_ID
+    AIO_runtime_namespace: $AIO_RUNTIME_NAMESPACE
+  annotations:
+    require-adobe-auth: true
+    final: true
diff --git a/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/event-mapping.json b/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/event-mapping.json
new file mode 100644
index 0000000..3aba38c
--- /dev/null
+++ b/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/event-mapping.json
@@ -0,0 +1,3 @@
+{
+  "external_provider.customer_created.v1.0": "be-observer.customer_create"
+}
diff --git a/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/index.js b/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/index.js
new file mode 100644
index 0000000..439d4e2
--- /dev/null
+++ b/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/index.js
@@ -0,0 +1,121 @@
+/*
+Copyright 2022 Adobe. All rights reserved.
+This file is licensed to you under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License. You may obtain a copy
+of the License at http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software distributed under
+the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR REPRESENTATIONS
+OF ANY KIND, either express or implied. See the License for the specific language
+governing permissions and limitations under the License.
+*/
+
+const { Core, Events } = require('@adobe/aio-sdk')
+const { stringParameters } = require('../../../actions/utils')
+const { CloudEvent } = require('cloudevents')
+const uuid = require('uuid')
+const { HTTP_OK, HTTP_INTERNAL_ERROR, BACKOFFICE_PROVIDER_KEY} = require('../../../actions/constants')
+const { getAdobeAccessToken } = require('../../../utils/adobe-auth')
+const { getProviderByKey } = require('../../../utils/adobe-events-api')
+const { errorResponse, successResponse } = require('../../responses')
+const eventMappings = require("./event-mapping.json");
+const {transformData} = require("./payload-transform");
+
+/**
+ * This web action allow external back-office application publish event to IO event using custom authentication mechanism.
+ *
+ * @param {object} params - method params includes environment and request data
+ * @returns {object} - response with success status and result
+ */
+async function main (params) {
+    const logger = Core.Logger('ingestion-scheduler', { level: params.LOG_LEVEL || 'info' })
+    try {
+        logger.info('Start processing request')
+        logger.debug(`Scheduler main params: ${stringParameters(params)}`)
+
+        // Faking the reading the events from STFP, S3, etc
+        const externalEventPayload = {
+            data: {
+                uid: `${uuid.v4()}`,
+                event: 'external_provider.customer_created.v1.0',
+                value: {
+                    PersonFirstName: 'Test',
+                    PersonLastName: 'Customer',
+                    PersonMiddleName: 'AC',
+                    PrimaryContactEmail: `${uuid.v4()}@sample.com.au`,
+                    CustomerGroupId: '30',
+                    SalesCurrencyCode: 'USD',
+                    PrimaryContactPhone: '555-555-1234',
+                    PartyType: 'Person',
+                    AddressStreet: '1 Test Street',
+                    AddressCountryRegionISOCode: 'US',
+                    AddressZipCode: '00210',
+                    AddressCity: 'Portsmouth',
+                    AddressState: 'NH',
+                    AddressLocationRoles: 'Invoice',
+                    AddressDescription: 'Test Billing',
+                    DeliveryAddressStreet: '2 Test Avenue',
+                    DeliveryAddressCountryRegionISOCode: 'US',
+                    DeliveryAddressZipCode: '00210',
+                    DeliveryAddressCity: 'Portsmouth',
+                    DeliveryAddressState: 'NH',
+                    DeliveryAddressDescription: 'Test Deliver'
+                }
+            }
+        }
+
+        // validate data - add here your validation if needed
+
+        // map event name
+        const eventType = eventMappings[externalEventPayload.data?.event]
+
+        // trim event payload
+        const transformedEventData = transformData(externalEventPayload)
+
+        // send event
+        logger.debug('Generate Adobe access token')
+        const accessToken = await getAdobeAccessToken(params)
+
+        logger.debug('Get existing registrations')
+        const provider = await getProviderByKey(params, accessToken, BACKOFFICE_PROVIDER_KEY)
+
+        if (!provider) {
+            const errorMessage = 'Could not find any external backoffice provider'
+            logger.error(`${errorMessage}`)
+            return errorResponse(HTTP_INTERNAL_ERROR, errorMessage)
+        }
+
+        logger.debug('Initiate events client')
+        const eventsClient = await Events.init(
+            params.OAUTH_ORG_ID,
+            params.OAUTH_CLIENT_ID,
+            accessToken)
+
+        logger.info('Process event data')
+        logger.debug(
+            `Process event ${eventType}`)
+
+        const cloudEvent = new CloudEvent({
+            source: 'urn:uuid:' + provider.id,
+            type: eventType,
+            datacontenttype: 'application/json',
+            data: transformedEventData,
+            id: uuid.v4()
+        })
+
+        logger.debug(`Publish event ${eventType} to provider ${provider.label}`)
+        await eventsClient.publishEvent(cloudEvent)
+
+        logger.info(`Successful request: ${HTTP_OK}`)
+
+        return successResponse(eventType, {
+            success: true,
+            message: 'Event published successfully'
+        })
+    } catch (error) {
+        logger.error(`Server error: ${error.message}`)
+        return errorResponse(HTTP_INTERNAL_ERROR, error.message)
+    }
+}
+
+exports.main = main
diff --git a/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/payload-transform.js b/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/payload-transform.js
new file mode 100644
index 0000000..1b4c66d
--- /dev/null
+++ b/starter-kit/add-ingestion-scheduler/actions/ingestion/scheduler/payload-transform.js
@@ -0,0 +1,34 @@
+/*
+Copyright 2022 Adobe. All rights reserved.
+This file is licensed to you under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License. You may obtain a copy
+of the License at http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software distributed under
+the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR REPRESENTATIONS
+OF ANY KIND, either express or implied. See the License for the specific language
+governing permissions and limitations under the License.
+*/
+
+/**
+ * This function transform the received customer data from external back-office application to Adobe commerce
+ *
+ * @param {object} params - Data received from Adobe commerce
+ * @returns {object} - Returns transformed data object
+ */
+function transformData (params) {
+    switch (params.data.event) {
+        case 'external_provider.customer_created.v1.0':
+            return  {
+                PersonFirstName: params.data.value.PersonFirstName,
+                PersonLastName: params.data.value.PersonLastName,
+                PrimaryContactEmail: params.data.value.PrimaryContactEmail,
+            }
+        default:
+            return params.data
+    }
+}
+
+module.exports = {
+    transformData
+}
diff --git a/starter-kit/add-ingestion-scheduler/app.config.yaml b/starter-kit/add-ingestion-scheduler/app.config.yaml
new file mode 100644
index 0000000..5c4e187
--- /dev/null
+++ b/starter-kit/add-ingestion-scheduler/app.config.yaml
@@ -0,0 +1,70 @@
+application:
+#  hooks:
+#    post-app-deploy: ./hooks/post-app-deploy.js
+  runtimeManifest:
+    packages:
+      starter-kit:
+        license: Apache-2.0
+        actions:
+          # Please DO NOT DELETE this action; future functionalities planned for upcoming starter kit releases may stop working.
+          info:
+            function: actions/starter-kit-info/index.js
+            web: 'yes'
+            runtime: nodejs:20
+            inputs:
+              LOG_LEVEL: debug
+            annotations:
+              require-adobe-auth: true
+              final: true
+      ingestion:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/ingestion/actions.config.yaml
+        triggers:
+          everyTwoMin:
+            feed: /whisk.system/alarms/interval
+            inputs:
+              minutes: 2
+        rules:
+          everyTwoMinRule:
+            trigger: everyTwoMin
+            action: scheduler
+      webhook:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/webhook/actions.config.yaml
+      product-commerce:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/product/commerce/actions.config.yaml
+      product-backoffice:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/product/external/actions.config.yaml
+      customer-commerce:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/customer/commerce/actions.config.yaml
+      customer-backoffice:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/customer/external/actions.config.yaml
+      order-commerce:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/order/commerce/actions.config.yaml
+      order-backoffice:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/order/external/actions.config.yaml
+      stock-commerce:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/stock/commerce/actions.config.yaml
+      stock-backoffice:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/stock/external/actions.config.yaml
+productDependencies:
+  - code: COMMC
+    minVersion: 2.4.4
diff --git a/starter-kit/customize-ingestion-webhook/README.md b/starter-kit/customize-ingestion-webhook/README.md
new file mode 100644
index 0000000..24ec4fc
--- /dev/null
+++ b/starter-kit/customize-ingestion-webhook/README.md
@@ -0,0 +1,48 @@
+# Customize Event Ingestion Webhook
+
+This sample code shows how to customize the event [ingestion webhook](https://developer.adobe.com/commerce/extensibility/starter-kit/events/#ingestion-webhook) provided by the Adobe Commerce integration starter kit.
+The customizations implemented in the sample code include:
+- mapping the incoming event name to the event name configured in the external event provider
+- trimming the incoming event data to match the data expected by the external event
+
+## Usage
+
+After installation and configuration, activate the event ingestion webhook by running the following command in a terminal.
+```bash
+curl --request POST \
+  --url https://${PROJECT_NAMESPACE}.adobeioruntime.net/api/v1/web/ingestion/webhook \
+  --header 'Content-Type: application/json' \
+  --data '{
+    "data": {
+        "uid": "${UUID}",
+        "event": "external_provider.customer_created.v1.0",
+        "value": {
+            "PersonFirstName": "Test",
+            "PersonLastName": "Customer",
+            "PersonMiddleName": "AC",
+            "PrimaryContactEmail": "${UNIQUE_EMAIL_ADDRESS}",
+            "CustomerGroupId": "30",
+            "SalesCurrencyCode": "USD",
+            "PrimaryContactPhone": "555-555-1234",
+            "PartyType": "Person",
+            "AddressStreet": "1 Test Street",
+            "AddressCountryRegionISOCode": "US",
+            "AddressZipCode": "00210",
+            "AddressCity": "Portsmouth",
+            "AddressState": "NH",
+            "AddressLocationRoles": "Invoice",
+            "AddressDescription": "Test Billing",
+            "DeliveryAddressStreet": "2 Test Avenue",
+            "DeliveryAddressCountryRegionISOCode": "US",
+            "DeliveryAddressZipCode": "00210",
+            "DeliveryAddressCity": "Portsmouth",
+            "DeliveryAddressState": "NH",
+            "DeliveryAddressDescription": "Test Delivery"
+        }
+    }
+}'
+```
+
+## More information
+
+To learn more about Adobe Commerce integration starter kit visit the [Developer docs](https://developer.adobe.com/commerce/extensibility/starter-kit/).
diff --git a/starter-kit/customize-ingestion-webhook/actions/customer/external/created/schema.json b/starter-kit/customize-ingestion-webhook/actions/customer/external/created/schema.json
new file mode 100644
index 0000000..c050fc8
--- /dev/null
+++ b/starter-kit/customize-ingestion-webhook/actions/customer/external/created/schema.json
@@ -0,0 +1,10 @@
+{
+  "type": "object",
+  "properties": {
+    "PersonFirstName": { "type": "string" },
+    "PersonLastName": {"type": "string"},
+    "PrimaryContactEmail": {"type":  "string"}
+  },
+  "required": ["PersonFirstName", "PersonLastName", "PrimaryContactEmail"],
+  "additionalProperties": true
+}
diff --git a/starter-kit/customize-ingestion-webhook/actions/customer/external/created/transformer.js b/starter-kit/customize-ingestion-webhook/actions/customer/external/created/transformer.js
new file mode 100644
index 0000000..7d45346
--- /dev/null
+++ b/starter-kit/customize-ingestion-webhook/actions/customer/external/created/transformer.js
@@ -0,0 +1,33 @@
+/*
+Copyright 2022 Adobe. All rights reserved.
+This file is licensed to you under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License. You may obtain a copy
+of the License at http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software distributed under
+the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR REPRESENTATIONS
+OF ANY KIND, either express or implied. See the License for the specific language
+governing permissions and limitations under the License.
+*/
+
+/**
+ * This function transform the received customer data from external back-office application to Adobe commerce
+ *
+ * @param {object} params - Data received from Adobe commerce
+ * @returns {object} - Returns transformed data object
+ */
+function transformData (params) {
+  // @TODO This is a sample implementation. Please adapt based on your needs
+  // @TODO Notice that the attribute_set_id may need to be changed
+  return {
+    customer: {
+      email: params.data.PrimaryContactEmail,
+      firstname: params.data.PersonFirstName,
+      lastname: params.data.PersonLastName
+    }
+  }
+}
+
+module.exports = {
+  transformData
+}
diff --git a/starter-kit/customize-ingestion-webhook/actions/ingestion/actions.config.yaml b/starter-kit/customize-ingestion-webhook/actions/ingestion/actions.config.yaml
new file mode 100644
index 0000000..66fc181
--- /dev/null
+++ b/starter-kit/customize-ingestion-webhook/actions/ingestion/actions.config.yaml
@@ -0,0 +1,19 @@
+webhook:
+  function: ./webhook/index.js
+  web: 'yes'
+  runtime: nodejs:20
+  inputs:
+    LOG_LEVEL: debug
+    OAUTH_ORG_ID: $OAUTH_ORG_ID
+    OAUTH_CLIENT_ID: $OAUTH_CLIENT_ID
+    OAUTH_CLIENT_SECRET: $OAUTH_CLIENT_SECRET
+    OAUTH_TECHNICAL_ACCOUNT_ID: $OAUTH_TECHNICAL_ACCOUNT_ID
+    OAUTH_TECHNICAL_ACCOUNT_EMAIL: $OAUTH_TECHNICAL_ACCOUNT_EMAIL
+    IO_MANAGEMENT_BASE_URL: $IO_MANAGEMENT_BASE_URL
+    IO_CONSUMER_ID: $IO_CONSUMER_ID
+    IO_PROJECT_ID: $IO_PROJECT_ID
+    IO_WORKSPACE_ID: $IO_WORKSPACE_ID
+    AIO_runtime_namespace: $AIO_RUNTIME_NAMESPACE
+  annotations:
+    require-adobe-auth: false
+    final: true
diff --git a/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/event-mapping.json b/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/event-mapping.json
new file mode 100644
index 0000000..3aba38c
--- /dev/null
+++ b/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/event-mapping.json
@@ -0,0 +1,3 @@
+{
+  "external_provider.customer_created.v1.0": "be-observer.customer_create"
+}
diff --git a/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/index.js b/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/index.js
new file mode 100644
index 0000000..a6b3105
--- /dev/null
+++ b/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/index.js
@@ -0,0 +1,107 @@
+/*
+Copyright 2022 Adobe. All rights reserved.
+This file is licensed to you under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License. You may obtain a copy
+of the License at http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software distributed under
+the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR REPRESENTATIONS
+OF ANY KIND, either express or implied. See the License for the specific language
+governing permissions and limitations under the License.
+*/
+
+const { Core, Events } = require('@adobe/aio-sdk')
+const { stringParameters } = require('../../../actions/utils')
+const { CloudEvent } = require('cloudevents')
+const uuid = require('uuid')
+const {
+  HTTP_BAD_REQUEST, HTTP_OK, HTTP_INTERNAL_ERROR, HTTP_UNAUTHORIZED,
+  BACKOFFICE_PROVIDER_KEY, PUBLISH_EVENT_SUCCESS
+} = require('../../../actions/constants')
+const { getAdobeAccessToken } = require('../../../utils/adobe-auth')
+const { getProviderByKey } = require('../../../utils/adobe-events-api')
+const { validateData } = require('./validator')
+const { checkAuthentication } = require('./auth')
+const { errorResponse, successResponse } = require('../../responses')
+const eventMappings = require('./event-mapping.json')
+const { transformData } = require("./payload-transform");
+
+/**
+ * This web action allow external back-office application publish event to IO event using custom authentication mechanism.
+ *
+ * @param {object} params - method params includes environment and request data
+ * @returns {object} - response with success status and result
+ */
+async function main (params) {
+  const logger = Core.Logger('ingestion-webhook', { level: params.LOG_LEVEL || 'info' })
+  try {
+    logger.info('Start processing request')
+    logger.debug(`Webhook main params: ${stringParameters(params)}`)
+
+    const authentication = await checkAuthentication(params)
+    if (!authentication.success) {
+      logger.error(`Authentication failed with error: ${authentication.message}`)
+      return errorResponse(HTTP_UNAUTHORIZED, authentication.message)
+    }
+
+    // map event name
+    const mappedEventType = eventMappings[params.data?.event]
+
+    // trim the event payload
+    const transformedEventData = transformData(params)
+
+    const validationResult = validateData(params)
+    if (!validationResult.success) {
+      logger.error(`Validation failed with error: ${validationResult.message}`)
+      return errorResponse(HTTP_BAD_REQUEST, validationResult.message)
+    }
+
+    logger.debug('Generate Adobe access token')
+    const accessToken = await getAdobeAccessToken(params)
+
+    logger.debug('Get existing registrations')
+    const provider = await getProviderByKey(params, accessToken, BACKOFFICE_PROVIDER_KEY)
+
+    if (!provider) {
+      const errorMessage = 'Could not find any external backoffice provider'
+      logger.error(`${errorMessage}`)
+      return errorResponse(HTTP_INTERNAL_ERROR, errorMessage)
+    }
+
+    logger.debug('Initiate events client')
+    const eventsClient = await Events.init(
+      params.OAUTH_ORG_ID,
+      params.OAUTH_CLIENT_ID,
+      accessToken)
+
+    const eventType = mappedEventType ? mappedEventType: params.data.event
+    logger.info(`Process event data ${eventType}`)
+    const cloudEvent = new CloudEvent({
+      source: 'urn:uuid:' + provider.id,
+      type: eventType,
+      datacontenttype: 'application/json',
+      data: transformedEventData,
+      id: uuid.v4()
+    })
+
+    logger.debug(`Publish event ${eventType} to provider ${provider.label}`)
+    const publishEventResult = await eventsClient.publishEvent(cloudEvent)
+    logger.debug(`Publish event result: ${publishEventResult}`)
+    if (publishEventResult !== PUBLISH_EVENT_SUCCESS) {
+      logger.error(`Unable to publish event ${eventType}: Unknown event type`)
+      return errorResponse(HTTP_BAD_REQUEST, `Unable to publish event ${eventType}: Unknown event type`)
+    }
+
+    logger.info(`Successful request: ${HTTP_OK}`)
+
+    return successResponse(eventType, {
+      success: true,
+      message: 'Event published successfully'
+    })
+  } catch (error) {
+    logger.error(`Server error: ${error.message}`)
+    return errorResponse(HTTP_INTERNAL_ERROR, error.message)
+  }
+}
+
+exports.main = main
diff --git a/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/payload-transform.js b/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/payload-transform.js
new file mode 100644
index 0000000..1b4c66d
--- /dev/null
+++ b/starter-kit/customize-ingestion-webhook/actions/ingestion/webhook/payload-transform.js
@@ -0,0 +1,34 @@
+/*
+Copyright 2022 Adobe. All rights reserved.
+This file is licensed to you under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License. You may obtain a copy
+of the License at http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software distributed under
+the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR REPRESENTATIONS
+OF ANY KIND, either express or implied. See the License for the specific language
+governing permissions and limitations under the License.
+*/
+
+/**
+ * This function transform the received customer data from external back-office application to Adobe commerce
+ *
+ * @param {object} params - Data received from Adobe commerce
+ * @returns {object} - Returns transformed data object
+ */
+function transformData (params) {
+    switch (params.data.event) {
+        case 'external_provider.customer_created.v1.0':
+            return  {
+                PersonFirstName: params.data.value.PersonFirstName,
+                PersonLastName: params.data.value.PersonLastName,
+                PrimaryContactEmail: params.data.value.PrimaryContactEmail,
+            }
+        default:
+            return params.data
+    }
+}
+
+module.exports = {
+    transformData
+}
diff --git a/starter-kit/customize-registrations-and-events/README.md b/starter-kit/customize-registrations-and-events/README.md
new file mode 100644
index 0000000..da03aff
--- /dev/null
+++ b/starter-kit/customize-registrations-and-events/README.md
@@ -0,0 +1,30 @@
+# Customize Registrations and Events
+
+This sample code shows how to customize the registrations and events predefined in the Adobe Commerce integration starter kit, to match the requirements of the integration you are building.
+
+## Usage
+
+The customizations implemented in the sample code include:
+- Registering only to the events relevant to the integration you are building. For example, the following `scripts/onboarding/config/starter-kit-registrations.json` indicate that your integration is only concerned about
+    ```json
+      {
+          "product": ["commerce"],
+          "customer": ["commerce", "backoffice"],
+          "order": ["commerce"],
+          "stock": []
+      }
+    ```
+    - `product` and `order` events originating from Commerce
+    - `customer` events originating from both systems
+    - no `stock` events
+- Subscribing Commerce to propagate to App Builder only the events of interest to your integration.
+
+[Complete the configuration](https://developer.adobe.com/commerce/extensibility/starter-kit/create-integration/#complete-the-configuration) provides additional information about setting up your integration.
+  
+After installation, configuration and deployment
+- Only the runtime actions relevant to the integration you are building will be deployed, and
+- Only the event registrations relevant to the integration you are building will be active.
+
+## More information
+
+To learn more about Adobe Commerce integration starter kit visit the [Developer docs](https://developer.adobe.com/commerce/extensibility/starter-kit/).
diff --git a/starter-kit/customize-registrations-and-events/app.config.yaml b/starter-kit/customize-registrations-and-events/app.config.yaml
new file mode 100644
index 0000000..f029416
--- /dev/null
+++ b/starter-kit/customize-registrations-and-events/app.config.yaml
@@ -0,0 +1,61 @@
+application:
+#  hooks:
+#    post-app-deploy: ./hooks/post-app-deploy.js
+  runtimeManifest:
+    packages:
+      starter-kit:
+        license: Apache-2.0
+        actions:
+          # Please DO NOT DELETE this action; future functionalities planned for upcoming starter kit releases may stop working.
+          info:
+            function: actions/starter-kit-info/index.js
+            web: 'yes'
+            runtime: nodejs:20
+            inputs:
+              LOG_LEVEL: debug
+            annotations:
+              require-adobe-auth: true
+              final: true
+      #  ingestion:
+      #    license: Apache-2.0
+      #    actions:
+      #      $include: ./actions/ingestion/actions.config.yaml
+      webhook:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/webhook/actions.config.yaml
+      product-commerce:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/product/commerce/actions.config.yaml
+#      product-backoffice:
+#        license: Apache-2.0
+#        actions:
+#          $include: ./actions/product/external/actions.config.yaml
+      customer-commerce:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/customer/commerce/actions.config.yaml
+      customer-backoffice:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/customer/external/actions.config.yaml
+      order-commerce:
+        license: Apache-2.0
+        actions:
+          $include: ./actions/order/commerce/actions.config.yaml
+#      order-backoffice:
+#        license: Apache-2.0
+#        actions:
+#          $include: ./actions/order/external/actions.config.yaml
+#      stock-commerce:
+#        license: Apache-2.0
+#        actions:
+#          $include: ./actions/stock/commerce/actions.config.yaml
+#      stock-backoffice:
+#        license: Apache-2.0
+#        actions:
+#          $include: ./actions/stock/external/actions.config.yaml
+productDependencies:
+  - code: COMMC
+    minVersion: 2.4.4
diff --git a/starter-kit/customize-registrations-and-events/scripts/commerce-event-subscribe/config/commerce-event-subscribe.json b/starter-kit/customize-registrations-and-events/scripts/commerce-event-subscribe/config/commerce-event-subscribe.json
new file mode 100644
index 0000000..7441162
--- /dev/null
+++ b/starter-kit/customize-registrations-and-events/scripts/commerce-event-subscribe/config/commerce-event-subscribe.json
@@ -0,0 +1,138 @@
+[
+  {
+    "event": {
+      "name": "observer.catalog_product_delete_commit_after",
+      "fields": [
+        {
+          "name": "id"
+        },
+        {
+          "name": "sku"
+        },
+        {
+          "name": "name"
+        },
+        {
+          "name": "created_at"
+        },
+        {
+          "name": "updated_at"
+        },
+        {
+          "name": "description"
+        }
+      ]
+    }
+  },
+  {
+    "event": {
+      "name": "observer.catalog_product_save_commit_after",
+      "fields": [
+        {
+          "name": "id"
+        },
+        {
+          "name": "sku'"
+        },
+        {
+          "name": "name"
+        },
+        {
+          "name": "price"
+        },
+        {
+          "name": "created_at"
+        },
+        {
+          "name": "updated_at"
+        },
+        {
+          "name": "description"
+        }
+      ]
+    }
+  },
+  {
+    "event": {
+      "name": "observer.customer_save_commit_after",
+      "fields": [
+        {
+          "name": "id"
+        },
+        {
+          "name": "email"
+        },
+        {
+          "name": "firstname"
+        },
+        {
+          "name": "lastname"
+        },
+        {
+          "name": "created_at"
+        },
+        {
+          "name": "updated_at"
+        }
+      ]
+    }
+  },
+  {
+    "event": {
+      "name": "observer.customer_delete_commit_after",
+      "fields": [
+        {
+          "name": "id"
+        },
+        {
+          "name": "email"
+        },
+        {
+          "name": "firstname"
+        },
+        {
+          "name": "lastname"
+        }
+      ]
+    }
+  },
+  {
+    "event": {
+      "name": "observer.customer_group_save_commit_after",
+      "fields": [
+        {
+          "name": "*"
+        }
+      ]
+    }
+  },
+  {
+    "event": {
+      "name": "observer.customer_group_delete_commit_after",
+      "fields": [
+        {
+          "name": "*"
+        }
+      ]
+    }
+  },
+  {
+    "event": {
+      "name": "observer.sales_order_save_commit_after",
+      "fields": [
+        {
+          "name": "id"
+        },
+        {
+          "name": "increment_id"
+        },
+        {
+          "name": "created_at"
+        },
+        {
+          "name": "updated_at"
+        }
+      ]
+    }
+  }
+]
diff --git a/starter-kit/customize-registrations-and-events/scripts/onboarding/config/events.json b/starter-kit/customize-registrations-and-events/scripts/onboarding/config/events.json
new file mode 100644
index 0000000..c73b65a
--- /dev/null
+++ b/starter-kit/customize-registrations-and-events/scripts/onboarding/config/events.json
@@ -0,0 +1,29 @@
+{
+  "product": {
+    "commerce": [
+      "com.adobe.commerce.observer.catalog_product_delete_commit_after",
+      "com.adobe.commerce.observer.catalog_product_save_commit_after"
+    ]
+  },
+  "customer": {
+    "commerce": [
+      "com.adobe.commerce.observer.customer_save_commit_after",
+      "com.adobe.commerce.observer.customer_delete_commit_after",
+      "com.adobe.commerce.observer.customer_group_save_commit_after",
+      "com.adobe.commerce.observer.customer_group_delete_commit_after"
+    ],
+    "backoffice": [
+      "be-observer.customer_create",
+      "be-observer.customer_update",
+      "be-observer.customer_delete",
+      "be-observer.customer_group_create",
+      "be-observer.customer_group_update",
+      "be-observer.customer_group_delete"
+    ]
+  },
+  "order": {
+    "commerce": [
+      "com.adobe.commerce.observer.sales_order_save_commit_after"
+    ]
+  }
+}
diff --git a/starter-kit/customize-registrations-and-events/scripts/onboarding/config/starter-kit-registrations.json b/starter-kit/customize-registrations-and-events/scripts/onboarding/config/starter-kit-registrations.json
new file mode 100644
index 0000000..8736c2f
--- /dev/null
+++ b/starter-kit/customize-registrations-and-events/scripts/onboarding/config/starter-kit-registrations.json
@@ -0,0 +1,6 @@
+{
+  "product": ["commerce"],
+  "customer": ["commerce", "backoffice"],
+  "order": ["commerce"],
+  "stock": []
+}