diff --git a/apps/web/app/api/stripe/connect/webhook/checkout-session-completed.ts b/apps/web/app/api/stripe/connect/webhook/checkout-session-completed.ts
index 4695671f03..1831386de7 100644
--- a/apps/web/app/api/stripe/connect/webhook/checkout-session-completed.ts
+++ b/apps/web/app/api/stripe/connect/webhook/checkout-session-completed.ts
@@ -51,16 +51,28 @@ export async function checkoutSessionCompleted(event: Stripe.Event) {
     }
   }
 
-  // Record sale
-  await recordSale({
-    ...leadEvent.data[0],
-    event_id: nanoid(16),
-    payment_processor: "stripe",
-    amount: charge.amount_total!,
-    currency: charge.currency!,
-    invoice_id: invoiceId || "",
-    metadata: JSON.stringify({
-      charge,
+  await Promise.all([
+    recordSale({
+      ...leadEvent.data[0],
+      event_id: nanoid(16),
+      payment_processor: "stripe",
+      amount: charge.amount_total!,
+      currency: charge.currency!,
+      invoice_id: invoiceId || "",
+      metadata: JSON.stringify({
+        charge,
+      }),
     }),
-  });
+    // update link sales count
+    prisma.link.update({
+      where: {
+        id: leadEvent.data[0].link_id,
+      },
+      data: {
+        sales: {
+          increment: 1,
+        },
+      },
+    }),
+  ]);
 }
diff --git a/apps/web/app/api/stripe/connect/webhook/customer-created.ts b/apps/web/app/api/stripe/connect/webhook/customer-created.ts
index 85be9135af..897d52d9e7 100644
--- a/apps/web/app/api/stripe/connect/webhook/customer-created.ts
+++ b/apps/web/app/api/stripe/connect/webhook/customer-created.ts
@@ -78,5 +78,17 @@ export async function customerCreated(event: Stripe.Event) {
       event_name: "Customer created",
       customer_id: customer.id,
     }),
+
+    // update link leads count
+    prisma.link.update({
+      where: {
+        id: clickData.link_id,
+      },
+      data: {
+        leads: {
+          increment: 1,
+        },
+      },
+    }),
   ]);
 }
diff --git a/apps/web/app/api/stripe/connect/webhook/invoice-paid.ts b/apps/web/app/api/stripe/connect/webhook/invoice-paid.ts
index 0ca2ecb928..4afd8bd892 100644
--- a/apps/web/app/api/stripe/connect/webhook/invoice-paid.ts
+++ b/apps/web/app/api/stripe/connect/webhook/invoice-paid.ts
@@ -43,16 +43,28 @@ export async function invoicePaid(event: Stripe.Event) {
     return;
   }
 
-  // Record sale
-  await recordSale({
-    ...leadEvent.data[0],
-    event_id: nanoid(16),
-    payment_processor: "stripe",
-    amount: invoice.amount_paid,
-    currency: invoice.currency,
-    invoice_id: invoiceId,
-    metadata: JSON.stringify({
-      invoice,
+  await Promise.all([
+    recordSale({
+      ...leadEvent.data[0],
+      event_id: nanoid(16),
+      payment_processor: "stripe",
+      amount: invoice.amount_paid,
+      currency: invoice.currency,
+      invoice_id: invoiceId,
+      metadata: JSON.stringify({
+        invoice,
+      }),
     }),
-  });
+    // update link sales count
+    prisma.link.update({
+      where: {
+        id: leadEvent.data[0].link_id,
+      },
+      data: {
+        sales: {
+          increment: 1,
+        },
+      },
+    }),
+  ]);
 }
diff --git a/apps/web/app/api/track/lead/route.ts b/apps/web/app/api/track/lead/route.ts
index eba1918ac9..d7d26540b0 100644
--- a/apps/web/app/api/track/lead/route.ts
+++ b/apps/web/app/api/track/lead/route.ts
@@ -87,6 +87,18 @@ export const POST = withWorkspaceEdge(
         customer_id: customer.id,
         metadata: metadata ? JSON.stringify(metadata) : "",
       }),
+
+      // update link leads count
+      prismaEdge.link.update({
+        where: {
+          id: clickData.link_id,
+        },
+        data: {
+          leads: {
+            increment: 1,
+          },
+        },
+      }),
     ]);
 
     const response = trackLeadResponseSchema.parse({
diff --git a/apps/web/app/api/track/sale/route.ts b/apps/web/app/api/track/sale/route.ts
index cb2c1df4a6..16f866c67d 100644
--- a/apps/web/app/api/track/sale/route.ts
+++ b/apps/web/app/api/track/sale/route.ts
@@ -56,16 +56,29 @@ export const POST = withWorkspaceEdge(
       .omit({ timestamp: true })
       .parse(leadEvent.data[0]);
 
-    await recordSale({
-      ...clickData,
-      event_id: nanoid(16),
-      customer_id: customer.id,
-      payment_processor: paymentProcessor,
-      amount,
-      currency,
-      invoice_id: invoiceId || "",
-      metadata: metadata ? JSON.stringify(metadata) : "",
-    });
+    await Promise.all([
+      recordSale({
+        ...clickData,
+        event_id: nanoid(16),
+        customer_id: customer.id,
+        payment_processor: paymentProcessor,
+        amount,
+        currency,
+        invoice_id: invoiceId || "",
+        metadata: metadata ? JSON.stringify(metadata) : "",
+      }),
+      // update link sales count
+      prismaEdge.link.update({
+        where: {
+          id: leadEvent.data[0].link_id,
+        },
+        data: {
+          sales: {
+            increment: 1,
+          },
+        },
+      }),
+    ]);
 
     const response = trackSaleResponseSchema.parse({
       customerId: externalId,
diff --git a/apps/web/lib/zod/schemas/links.ts b/apps/web/lib/zod/schemas/links.ts
index a79b164f88..2edd524a53 100644
--- a/apps/web/lib/zod/schemas/links.ts
+++ b/apps/web/lib/zod/schemas/links.ts
@@ -395,6 +395,14 @@ export const LinkSchema = z
       .string()
       .nullable()
       .describe("The date and time when the short link was last clicked."),
+    leads: z
+      .number()
+      .default(0)
+      .describe("[BETA]: The number of leads the short links has generated."),
+    sales: z
+      .number()
+      .default(0)
+      .describe("[BETA]: The number of sales the short links has generated."),
     createdAt: z
       .string()
       .describe("The date and time when the short link was created."),
diff --git a/apps/web/prisma/schema.prisma b/apps/web/prisma/schema.prisma
index 9c312e5668..898eec9386 100644
--- a/apps/web/prisma/schema.prisma
+++ b/apps/web/prisma/schema.prisma
@@ -252,6 +252,8 @@ model Link {
   publicStats Boolean   @default(false) // whether to show public stats or not
   clicks      Int       @default(0) // number of clicks
   lastClicked DateTime? // when the link was last clicked
+  leads       Int       @default(0)
+  sales       Int       @default(0)
   createdAt   DateTime  @default(now())
   updatedAt   DateTime  @updatedAt
 
diff --git a/apps/web/tests/utils/schema.ts b/apps/web/tests/utils/schema.ts
index 9f2b4264c9..ce040c12ad 100644
--- a/apps/web/tests/utils/schema.ts
+++ b/apps/web/tests/utils/schema.ts
@@ -25,6 +25,8 @@ export const expectedLink: Partial<Link> & { tagId: string | null } = {
   publicStats: false,
   clicks: 0,
   lastClicked: null,
+  leads: 0,
+  sales: 0,
   tagId: null, // backwards compatibility
   comments: null,
   createdAt: expect.any(String),