diff --git a/api/config/config.go b/api/config/config.go
index 80265a905..8a3f8b4ef 100644
--- a/api/config/config.go
+++ b/api/config/config.go
@@ -100,5 +100,6 @@ func configFilePath(dir string) string {
 
 // File contains the current context from the docker configuration file
 type File struct {
-	CurrentContext string `json:"currentContext,omitempty"`
+	CurrentContext string                       `json:"currentContext,omitempty"`
+	Plugins        map[string]map[string]string `json:"plugins,omitempty"`
 }
diff --git a/cli/mobycli/cli_hints.go b/cli/mobycli/cli_hints.go
new file mode 100644
index 000000000..ec4926a85
--- /dev/null
+++ b/cli/mobycli/cli_hints.go
@@ -0,0 +1,68 @@
+/*
+   Copyright 2023 Docker Compose CLI authors
+
+   Licensed under the Apache License, Version 2.0 (the "License");
+   you may not use this file except in compliance with the License.
+   You may obtain a copy of the License at
+
+       http://www.apache.org/licenses/LICENSE-2.0
+
+   Unless required by applicable law or agreed to in writing, software
+   distributed under the License is distributed on an "AS IS" BASIS,
+   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+   See the License for the specific language governing permissions and
+   limitations under the License.
+*/
+
+package mobycli
+
+import (
+	"fmt"
+	"os"
+
+	"github.com/docker/compose-cli/api/config"
+)
+
+const (
+	cliHintsEnvVarName       = "DOCKER_CLI_HINTS"
+	cliHintsDefaultBehaviour = true
+
+	cliHintsPluginName  = "-x-cli-hints"
+	cliHintsEnabledName = "enabled"
+	cliHintsEnabled     = "true"
+	cliHintsDisabled    = "false"
+)
+
+func CliHintsEnabled() bool {
+	if envValue, ok := os.LookupEnv(cliHintsEnvVarName); ok {
+		if enabled, err := parseCliHintFlag(envValue); err == nil {
+			return enabled
+		}
+	}
+
+	conf, err := config.LoadFile(config.Dir())
+	if err != nil {
+		// can't read the config file, use the default behaviour
+		return cliHintsDefaultBehaviour
+	}
+	if cliHintsPluginConfig, ok := conf.Plugins[cliHintsPluginName]; ok {
+		if cliHintsValue, ok := cliHintsPluginConfig[cliHintsEnabledName]; ok {
+			if cliHints, err := parseCliHintFlag(cliHintsValue); err == nil {
+				return cliHints
+			}
+		}
+	}
+
+	return cliHintsDefaultBehaviour
+}
+
+func parseCliHintFlag(value string) (bool, error) {
+	switch value {
+	case cliHintsEnabled:
+		return true, nil
+	case cliHintsDisabled:
+		return false, nil
+	default:
+		return cliHintsDefaultBehaviour, fmt.Errorf("could not parse CLI hints enabled flag")
+	}
+}
diff --git a/cli/mobycli/cli_hints_test.go b/cli/mobycli/cli_hints_test.go
new file mode 100644
index 000000000..5adb9b9f4
--- /dev/null
+++ b/cli/mobycli/cli_hints_test.go
@@ -0,0 +1,168 @@
+/*
+   Copyright 2023 Docker Compose CLI authors
+
+   Licensed under the Apache License, Version 2.0 (the "License");
+   you may not use this file except in compliance with the License.
+   You may obtain a copy of the License at
+
+       http://www.apache.org/licenses/LICENSE-2.0
+
+   Unless required by applicable law or agreed to in writing, software
+   distributed under the License is distributed on an "AS IS" BASIS,
+   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+   See the License for the specific language governing permissions and
+   limitations under the License.
+*/
+
+package mobycli
+
+import (
+	"os"
+	"path/filepath"
+	"testing"
+
+	"github.com/docker/compose-cli/api/config"
+
+	"gotest.tools/v3/assert"
+)
+
+func TestCliHintsEnabled(t *testing.T) {
+	testCases := []struct {
+		name     string
+		setup    func()
+		expected bool
+	}{
+		{
+			"enabled by default",
+			func() {},
+			true,
+		},
+		{
+			"enabled from environment variable",
+			func() {
+				t.Setenv(cliHintsEnvVarName, "true")
+			},
+			true,
+		},
+		{
+			"disabled from environment variable",
+			func() {
+				t.Setenv(cliHintsEnvVarName, "false")
+			},
+			false,
+		},
+		{
+			"unsupported value",
+			func() {
+				t.Setenv(cliHintsEnvVarName, "maybe")
+			},
+			true,
+		},
+		{
+			"enabled in config file",
+			func() {
+				d := testConfigDir(t)
+				writeSampleConfig(t, d, configEnabled)
+			},
+			true,
+		},
+		{
+			"plugin defined in config file but no enabled entry",
+			func() {
+				d := testConfigDir(t)
+				writeSampleConfig(t, d, configPartial)
+			},
+			true,
+		},
+
+		{
+			"unsupported value",
+			func() {
+				d := testConfigDir(t)
+				writeSampleConfig(t, d, configOnce)
+			},
+			true,
+		},
+		{
+			"disabled in config file",
+			func() {
+				d := testConfigDir(t)
+				writeSampleConfig(t, d, configDisabled)
+			},
+			false,
+		},
+		{
+			"enabled in config file but disabled by env var",
+			func() {
+				d := testConfigDir(t)
+				writeSampleConfig(t, d, configEnabled)
+				t.Setenv(cliHintsEnvVarName, "false")
+			},
+			false,
+		},
+		{
+			"disabled in config file but enabled by env var",
+			func() {
+				d := testConfigDir(t)
+				writeSampleConfig(t, d, configDisabled)
+				t.Setenv(cliHintsEnvVarName, "true")
+			},
+			true,
+		},
+	}
+
+	for _, testCase := range testCases {
+		tc := testCase
+		t.Run(tc.name, func(t *testing.T) {
+			tc.setup()
+			assert.Equal(t, CliHintsEnabled(), tc.expected)
+		})
+	}
+}
+
+func testConfigDir(t *testing.T) string {
+	dir := config.Dir()
+	d, _ := os.MkdirTemp("", "")
+	config.WithDir(d)
+	t.Cleanup(func() {
+		_ = os.RemoveAll(d)
+		config.WithDir(dir)
+	})
+	return d
+}
+
+func writeSampleConfig(t *testing.T, d string, conf []byte) {
+	err := os.WriteFile(filepath.Join(d, config.ConfigFileName), conf, 0644)
+	assert.NilError(t, err)
+}
+
+var configEnabled = []byte(`{
+	"plugins": {
+		"-x-cli-hints": {
+			"enabled": "true"
+		}
+	}
+}`)
+
+var configDisabled = []byte(`{
+	"plugins": {
+		"-x-cli-hints": {
+			"enabled": "false"
+		}
+	}
+}`)
+
+var configPartial = []byte(`{
+	"plugins": {
+		"-x-cli-hints": {
+		}
+	}
+}`)
+
+var configOnce = []byte(`{
+	"plugins": {
+		"-x-cli-hints": {
+			"enabled": "maybe"
+		}
+	}
+}`)
diff --git a/cli/mobycli/exec.go b/cli/mobycli/exec.go
index 94396f493..91b33c5a1 100644
--- a/cli/mobycli/exec.go
+++ b/cli/mobycli/exec.go
@@ -111,9 +111,18 @@ func Exec(_ *cobra.Command) {
 	}
 	commandArgs := os.Args[1:]
 	command := metrics.GetCommand(commandArgs)
-	if command == "login" && !metrics.HasQuietFlag(commandArgs) {
-		displayPATSuggestMsg(commandArgs)
+	if !metrics.HasQuietFlag(commandArgs) {
+		switch command {
+		case "build": // only on regular build, not on buildx build
+			displayScoutQuickViewSuggestMsgOnBuild(commandArgs)
+		case "pull":
+			displayScoutQuickViewSuggestMsgOnPull(commandArgs)
+		case "login":
+			displayPATSuggestMsg(commandArgs)
+		default:
+		}
 	}
+
 	metricsClient.Track(
 		metrics.CmdResult{
 			ContextType: store.DefaultContextType,
diff --git a/cli/mobycli/scout_suggest.go b/cli/mobycli/scout_suggest.go
new file mode 100644
index 000000000..b6f32eb07
--- /dev/null
+++ b/cli/mobycli/scout_suggest.go
@@ -0,0 +1,76 @@
+/*
+   Copyright 2023 Docker Compose CLI authors
+
+   Licensed under the Apache License, Version 2.0 (the "License");
+   you may not use this file except in compliance with the License.
+   You may obtain a copy of the License at
+
+       http://www.apache.org/licenses/LICENSE-2.0
+
+   Unless required by applicable law or agreed to in writing, software
+   distributed under the License is distributed on an "AS IS" BASIS,
+   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+   See the License for the specific language governing permissions and
+   limitations under the License.
+*/
+
+package mobycli
+
+import (
+	"fmt"
+	"os"
+	"strings"
+
+	"github.com/docker/compose/v2/pkg/utils"
+
+	"github.com/fatih/color"
+)
+
+func displayScoutQuickViewSuggestMsgOnPull(args []string) {
+	image := pulledImageFromArgs(args)
+	displayScoutQuickViewSuggestMsg(image)
+}
+
+func displayScoutQuickViewSuggestMsgOnBuild(args []string) {
+	// only display the hint in the main case, build command and not buildx build, no output flag, no progress flag, no push flag
+	if utils.StringContains(args, "--output") || utils.StringContains(args, "-o") ||
+		utils.StringContains(args, "--progress") ||
+		utils.StringContains(args, "--push") {
+		return
+	}
+	if _, ok := os.LookupEnv("BUILDKIT_PROGRESS"); ok {
+		return
+	}
+	displayScoutQuickViewSuggestMsg("")
+}
+
+func displayScoutQuickViewSuggestMsg(image string) {
+	if !CliHintsEnabled() {
+		return
+	}
+	if len(image) > 0 {
+		image = " " + image
+	}
+	out := os.Stderr
+	b := color.New(color.Bold)
+	_, _ = fmt.Fprintln(out)
+	_, _ = b.Fprintln(out, "What's Next?")
+	_, _ = fmt.Fprintf(out, "  View summary of image vulnerabilities and recommendations → %s", color.CyanString("docker scout quickview%s", image))
+	_, _ = fmt.Fprintln(out)
+}
+
+func pulledImageFromArgs(args []string) string {
+	var image string
+	var pull bool
+	for _, a := range args {
+		if a == "pull" {
+			pull = true
+			continue
+		}
+		if pull && !strings.HasPrefix(a, "-") {
+			image = a
+			break
+		}
+	}
+	return image
+}
diff --git a/go.mod b/go.mod
index 69db23c9a..a048042e6 100644
--- a/go.mod
+++ b/go.mod
@@ -26,6 +26,7 @@ require (
 	github.com/docker/docker v20.10.7+incompatible
 	github.com/docker/go-connections v0.4.0
 	github.com/docker/go-units v0.5.0
+	github.com/fatih/color v1.7.0
 	github.com/gobwas/ws v1.1.0
 	github.com/golang/mock v1.6.0
 	github.com/golang/protobuf v1.5.2
@@ -100,7 +101,6 @@ require (
 	github.com/docker/go-metrics v0.0.1 // indirect
 	github.com/evanphx/json-patch v4.9.0+incompatible // indirect
 	github.com/exponent-io/jsonpath v0.0.0-20151013193312-d6023ce2651d // indirect
-	github.com/fatih/color v1.7.0 // indirect
 	github.com/form3tech-oss/jwt-go v3.2.2+incompatible // indirect
 	github.com/fvbommel/sortorder v1.0.1 // indirect
 	github.com/go-errors/errors v1.0.1 // indirect