diff --git a/python/private/py_console_script_binary.bzl b/python/private/py_console_script_binary.bzl
index d98457dbe1..f912fe5323 100644
--- a/python/private/py_console_script_binary.bzl
+++ b/python/private/py_console_script_binary.bzl
@@ -73,13 +73,13 @@ def py_console_script_binary(
             Defaults to empty string.
         **kwargs: Extra parameters forwarded to `binary_rule`.
     """
-    main = "rules_python_entry_point_{}.py".format(name)
+    main = name + "_entry_point.py"
 
     if kwargs.pop("srcs", None):
         fail("passing 'srcs' attribute to py_console_script_binary is unsupported")
 
     py_console_script_gen(
-        name = "_{}_gen".format(name),
+        name = name + "_gen",
         entry_points_txt = entry_points_txt or _dist_info(pkg),
         out = main,
         console_script = script,