diff --git a/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/Images.hs b/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/Images.hs
index 5fcec413..bc957200 100644
--- a/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/Images.hs
+++ b/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/Images.hs
@@ -6,6 +6,9 @@
 module Test.Sandwich.Contexts.Kubernetes.Images (
   getLoadedImages
 
+  , loadImageIfNecessary
+  , loadImageIfNecessary'
+
   , loadImage
   , loadImage'
 
@@ -14,7 +17,6 @@ module Test.Sandwich.Contexts.Kubernetes.Images (
 
 import Control.Monad.IO.Unlift
 import Control.Monad.Logger
-import qualified Data.Set as Set
 import Data.String.Interpolate
 import Data.Text as T
 import Relude
@@ -52,6 +54,44 @@ getLoadedImages' kcc@(KubernetesClusterContext {kubernetesClusterType, kubernete
         -- to "minikube image" commands.
         Minikube.getLoadedImages minikubeBinary kubernetesClusterName []
 
+-- | Same as 'loadImage', but first checks if the given image is already present on the cluster.
+loadImageIfNecessary :: (
+  HasCallStack, MonadUnliftIO m, MonadLoggerIO m, MonadFail m
+  , HasBaseContextMonad context m, HasKubernetesClusterContext context
+  )
+  -- | Image name
+  => Text
+  -- | Optional environment variables to provide
+  -> Maybe [(String, String)]
+  -- | The transformed image name
+  -> m ()
+loadImageIfNecessary image env = do
+  kcc <- getContext kubernetesCluster
+  loadImageIfNecessary' kcc image env
+
+-- | Same as 'loadImage', but allows you to pass in the 'KubernetesClusterContext', rather than requiring one in context.
+loadImageIfNecessary' :: (
+  HasCallStack, MonadUnliftIO m, MonadLoggerIO m, MonadFail m, HasBaseContextMonad context m
+  )
+  -- | Cluster context
+  => KubernetesClusterContext
+  -- | Image (file path or local Docker image)
+  -> Text
+  -- | Environment variables (currently used only for Kind clusters)
+  -> Maybe [(String, String)]
+  -- | The transformed image name
+  -> m ()
+loadImageIfNecessary' kcc@(KubernetesClusterContext {kubernetesClusterType, kubernetesClusterName}) image env = do
+  debug [i|Loading container image '#{image}'|]
+  timeAction [i|Loading container image '#{image}'|] $ do
+    case kubernetesClusterType of
+      (KubernetesClusterKind {..}) ->
+        whenM (Kind.clusterContainsImage kcc kindClusterDriver kindBinary kindClusterEnvironment image) $
+          void $ loadImage' kcc image env
+      (KubernetesClusterMinikube {..}) ->
+        whenM (Minikube.clusterContainsImage minikubeBinary kubernetesClusterName [] image) $
+          void $ loadImage' kcc image env
+
 -- | Load an image into a Kubernetes cluster. The image you pass may be an absolute path to a .tar or .tar.gz
 -- image archive, *or* the name of an image in your local Docker daemon. It will load the image onto the cluster,
 -- and return the modified image name (i.e. the name by which the cluster knows the image).
@@ -81,7 +121,7 @@ loadImage' :: (
   -> Maybe [(String, String)]
   -- | The transformed image name
   -> m Text
-loadImage' kcc@(KubernetesClusterContext {kubernetesClusterType, kubernetesClusterName}) image env = do
+loadImage' (KubernetesClusterContext {kubernetesClusterType, kubernetesClusterName}) image env = do
   debug [i|Loading container image '#{image}'|]
   timeAction [i|Loading container image '#{image}'|] $ do
     case kubernetesClusterType of
diff --git a/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/KindCluster/Images.hs b/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/KindCluster/Images.hs
index f72ba623..aed79ddd 100644
--- a/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/KindCluster/Images.hs
+++ b/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/KindCluster/Images.hs
@@ -5,6 +5,7 @@
 
 module Test.Sandwich.Contexts.Kubernetes.KindCluster.Images (
   getLoadedImages
+  , clusterContainsImage
   , loadImage
   ) where
 
@@ -86,3 +87,13 @@ getLoadedImages kcc driver kindBinary env = do
     extractRepoTags :: A.Value -> [Text]
     extractRepoTags (A.Object (aesonLookup "repoTags" -> Just (A.Array xs))) = [t | A.String t <- V.toList xs]
     extractRepoTags _ = []
+
+clusterContainsImage :: (
+  HasCallStack, MonadUnliftIO m, MonadLogger m
+  ) => KubernetesClusterContext -> Text -> FilePath -> Maybe [(String, String)] -> Text -> m Bool
+clusterContainsImage kcc driver kindBinary env image = do
+  imageName <- case isAbsolute (toString image) of
+    False -> pure image
+    True -> readImageName (toString image)
+
+  (imageName `Set.member`) <$> getLoadedImages kcc driver kindBinary env
diff --git a/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/MinikubeCluster/Images.hs b/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/MinikubeCluster/Images.hs
index 8088d070..1e10ba29 100644
--- a/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/MinikubeCluster/Images.hs
+++ b/sandwich-contexts-kubernetes/lib/Test/Sandwich/Contexts/Kubernetes/MinikubeCluster/Images.hs
@@ -4,8 +4,9 @@
 {-# LANGUAGE TypeOperators #-}
 
 module Test.Sandwich.Contexts.Kubernetes.MinikubeCluster.Images (
-  loadImage
-  , getLoadedImages
+  getLoadedImages
+  , clusterContainsImage
+  , loadImage
   ) where
 
 import Control.Monad
@@ -123,3 +124,20 @@ getLoadedImages minikubeBinary clusterName minikubeFlags = do
     proc minikubeBinary (["image", "ls"
                          , "--profile", toString clusterName
                          ] <> fmap toString minikubeFlags)) ""
+
+clusterContainsImage :: (MonadUnliftIO m, MonadLogger m) => FilePath -> Text -> [Text] -> Text -> m Bool
+clusterContainsImage minikubeBinary clusterName minikubeFlags image = do
+  imageName <- case isAbsolute (toString image) of
+    False -> pure image
+    True -> readImageName (toString image)
+
+  loadedImages <- getLoadedImages minikubeBinary clusterName minikubeFlags
+
+  return (
+    imageName `Set.member` loadedImages
+
+    -- Deal with weird prefixing Minikube does; see
+    -- https://github.com/kubernetes/minikube/issues/19343
+    || ("docker.io/" <> imageName) `Set.member` loadedImages
+    || ("docker.io/library/" <> imageName) `Set.member` loadedImages
+    )