Blog Post
Write a blog post about the Core Web Vitals
As a Content Strategist, you will be responsible for creating content and ensuring consistency across all company communication channels (blog, social media, website, sales materials, etc.).
You received a briefing about core web vitals, a topic that has quickly earned attention in the digital marketing world. Your task is to write a blog post introducing the case for people who may not know it. You should also document the process you go through to create this post, from researching the topic to writing the final draft.
The requirements for this blog post are:
The post should include the following keywords:
- user experience
- page experience
- ranking criteria
- web vitals
- core web vitals
The post should address the following questions:
- What metrics does Google use today to measure page experience?
- What does "Core Web Vitals" mean?
- What are the new "Core Web Vitals" metrics?
- What is the impact of this change on personalization strategies?
In May 2020, Google announced that its ranking algorithm would be updated to focus on user experience. One of the new algorithm's metrics is entirely in line with what we do and gives us a substantial competitive advantage due to how our software works. Most of the personalization tools on the market today emerged from the evolution of AB testing tools. A great example of this is Google Optimize.
Traditionally, personalization and AB tests are performed in the browser (client-side) and happen as follows:
- The site loads with the default static content
- Using the browser's resources, the tool runs the test or evaluates what to display to the user and applies the corresponding content over the default site, shifting its elements
- After the content is loaded, the user sees the modified site.
Due to the delay between steps 1 and 3, users often notice the page reloads, which we call page flicker. This process changes the page's content, which means that tests and personalization impact the "Cumulative Layout Shift" metric.
The task here is to draw a detailed scenario with the main aspects of the Core Web Vitals, keeping it accessible for our reader to understand how it can affect personalization strategies.
We provide a solution for growth teams to create natively personalized applications that offer unique experiences for users according to their behavioral profile, interests, and browsing history. Our PMS (Personalization Management System) is like a content management system that allows them to dynamically display content without depending on developers to personalize and deploy it on each change.
Since Croct's PMS runs personalization and AB tests on the server (server-side), this happens as follows:
- When starting to load, the website fetches the content to be displayed
- Using server resources, the PMS runs the test or evaluates what to display to the user and provides the browser with the content to be displayed
- After the content is loaded, the user sees the site.
From an SEO point of view, this process is much more suitable because:
- The user doesn't see two contents, just as he doesn't see the page "flicking"
- The site doesn't get heavy because it doesn't load two different contents, just the final content
- The performance of the site is much better since it doesn't run all the logic using the user's browser but using the Croct server
- Content does not change during load, not impacting the "Cumulative Layout Shift" metric.
Completing the challenge will require you to:
- Write the document and the blog post in English 🇺🇸
- Follow our brand voice
Please send us the blog post and the document describing the steps to jobs@croct.com in a Google Docs document, and we will reply to your email informing the next steps in the process.
We will do our best to review your content and get back with feedback on the result as soon as possible.