diff --git a/cluster/local/integration_tests.sh b/cluster/local/integration_tests.sh
index 7e4e61a..5673d26 100755
--- a/cluster/local/integration_tests.sh
+++ b/cluster/local/integration_tests.sh
@@ -46,7 +46,7 @@ CONTROLLER_IMAGE="${BUILD_REGISTRY}/${PROJECT_NAME}-controller-${SAFEHOSTARCH}"
 
 version_tag="$(cat ${projectdir}/_output/version)"
 # tag as latest version to load into kind cluster
-PACKAGE_CONTROLLER_IMAGE="${PROJECT_NAME}/${PROJECT_NAME}-controller:${VERSION}"
+PACKAGE_CONTROLLER_IMAGE="crossplane/${PROJECT_NAME}-controller:${VERSION}"
 K8S_CLUSTER="${K8S_CLUSTER:-${BUILD_REGISTRY}-inttests}"
 
 CROSSPLANE_NAMESPACE="crossplane-system"