diff --git a/examples/embeddable_examples/public/app/app.tsx b/examples/embeddable_examples/public/app/app.tsx
index 72c5d4f11779a2..e29177b4749e78 100644
--- a/examples/embeddable_examples/public/app/app.tsx
+++ b/examples/embeddable_examples/public/app/app.tsx
@@ -21,9 +21,11 @@ import {
   EuiTabs,
 } from '@elastic/eui';
 import { Overview } from './overview';
+import { RegisterEmbeddable } from './register_embeddable';
 import { RenderExamples } from './render_examples';
 
 const OVERVIEW_TAB_ID = 'overview';
+const REGISTER_EMBEDDABLE_TAB_ID = 'register';
 const RENDER_TAB_ID = 'render';
 
 const App = () => {
@@ -38,6 +40,10 @@ const App = () => {
       return <RenderExamples />;
     }
 
+    if (selectedTabId === REGISTER_EMBEDDABLE_TAB_ID) {
+      return <RegisterEmbeddable />;
+    }
+
     return <Overview />;
   }
 
@@ -56,6 +62,12 @@ const App = () => {
               >
                 Embeddables overview
               </EuiTab>
+              <EuiTab
+                onClick={() => onSelectedTabChanged(REGISTER_EMBEDDABLE_TAB_ID)}
+                isSelected={REGISTER_EMBEDDABLE_TAB_ID === selectedTabId}
+              >
+                Register new embeddable type
+              </EuiTab>
               <EuiTab
                 onClick={() => onSelectedTabChanged(RENDER_TAB_ID)}
                 isSelected={RENDER_TAB_ID === selectedTabId}
diff --git a/examples/embeddable_examples/public/app/register_embeddable.tsx b/examples/embeddable_examples/public/app/register_embeddable.tsx
new file mode 100644
index 00000000000000..e9116a611d0ed1
--- /dev/null
+++ b/examples/embeddable_examples/public/app/register_embeddable.tsx
@@ -0,0 +1,52 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0 and the Server Side Public License, v 1; you may not use this file except
+ * in compliance with, at your election, the Elastic License 2.0 or the Server
+ * Side Public License, v 1.
+ */
+
+import React from 'react';
+import { EuiCodeBlock, EuiSpacer, EuiText } from '@elastic/eui';
+// @ts-ignore
+import registerSearchEmbeddableSource from '!!raw-loader!../react_embeddables/search/register_search_embeddable';
+// @ts-ignore
+import registerAttachActionSource from '!!raw-loader!../react_embeddables/search/register_add_search_panel_action';
+
+export const RegisterEmbeddable = () => {
+  return (
+    <>
+      <EuiText>
+        <p>
+          This plugin registers several embeddable types with{' '}
+          <strong>registerReactEmbeddableFactory</strong> during plugin start. The code example
+          below shows Search embeddable registration. Notice how the embeddable factory is imported
+          asynchronously to limit initial page load size.
+        </p>
+      </EuiText>
+
+      <EuiCodeBlock language="jsx" fontSize="m" paddingSize="m">
+        {registerSearchEmbeddableSource}
+      </EuiCodeBlock>
+
+      <EuiSpacer size="l" />
+
+      <EuiText>
+        <p>
+          Run the example embeddables by creating a dashboard, clicking <em>Add panel</em> button,
+          and then selecting <em>Embeddable examples</em> group.
+        </p>
+        <p>
+          Add your own embeddables to <em>Add panel</em> menu by attaching an action to the{' '}
+          <strong>ADD_PANEL_TRIGGER</strong> trigger. Notice usage of <strong>grouping</strong> to
+          nest related panel types and avoid bloating <em>Add panel</em> menu. Please reach out to
+          @elastic/kibana-presentation team to coordinate menu updates.
+        </p>
+      </EuiText>
+
+      <EuiCodeBlock language="jsx" fontSize="m" paddingSize="m">
+        {registerAttachActionSource}
+      </EuiCodeBlock>
+    </>
+  );
+};
diff --git a/examples/embeddable_examples/public/plugin.ts b/examples/embeddable_examples/public/plugin.ts
index f143421f74b13a..3966861aecbda1 100644
--- a/examples/embeddable_examples/public/plugin.ts
+++ b/examples/embeddable_examples/public/plugin.ts
@@ -22,9 +22,9 @@ import { DeveloperExamplesSetup } from '@kbn/developer-examples-plugin/public';
 import { registerCreateEuiMarkdownAction } from './react_embeddables/eui_markdown/create_eui_markdown_action';
 import { registerCreateFieldListAction } from './react_embeddables/field_list/create_field_list_action';
 import { registerAddSearchPanelAction } from './react_embeddables/search/register_add_search_panel_action';
+import { registerSearchEmbeddable } from './react_embeddables/search/register_search_embeddable';
 import { EUI_MARKDOWN_ID } from './react_embeddables/eui_markdown/constants';
 import { FIELD_LIST_ID } from './react_embeddables/field_list/constants';
-import { SEARCH_EMBEDDABLE_ID } from './react_embeddables/search/constants';
 import { setupApp } from './app/setup_app';
 
 export interface SetupDeps {
@@ -65,12 +65,7 @@ export class EmbeddableExamplesPlugin implements Plugin<void, void, SetupDeps, S
     });
 
     registerAddSearchPanelAction(deps.uiActions);
-    registerReactEmbeddableFactory(SEARCH_EMBEDDABLE_ID, async () => {
-      const { getSearchEmbeddableFactory } = await import(
-        './react_embeddables/search/search_react_embeddable'
-      );
-      return getSearchEmbeddableFactory(deps);
-    });
+    registerSearchEmbeddable(deps);
   }
 
   public stop() {}
diff --git a/examples/embeddable_examples/public/react_embeddables/add_panel_grouping.ts b/examples/embeddable_examples/public/react_embeddables/add_panel_grouping.ts
new file mode 100644
index 00000000000000..2c043569d5cfbc
--- /dev/null
+++ b/examples/embeddable_examples/public/react_embeddables/add_panel_grouping.ts
@@ -0,0 +1,12 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0 and the Server Side Public License, v 1; you may not use this file except
+ * in compliance with, at your election, the Elastic License 2.0 or the Server
+ * Side Public License, v 1.
+ */
+
+export const addPanelGrouping = {
+  id: 'embeddableExamples',
+  getDisplayName: () => 'Embeddable examples',
+};
diff --git a/examples/embeddable_examples/public/react_embeddables/eui_markdown/create_eui_markdown_action.tsx b/examples/embeddable_examples/public/react_embeddables/eui_markdown/create_eui_markdown_action.tsx
index 7aae7577dbb12e..21306a40372629 100644
--- a/examples/embeddable_examples/public/react_embeddables/eui_markdown/create_eui_markdown_action.tsx
+++ b/examples/embeddable_examples/public/react_embeddables/eui_markdown/create_eui_markdown_action.tsx
@@ -10,6 +10,7 @@ import { i18n } from '@kbn/i18n';
 import { apiCanAddNewPanel } from '@kbn/presentation-containers';
 import { EmbeddableApiContext } from '@kbn/presentation-publishing';
 import { IncompatibleActionError, UiActionsStart } from '@kbn/ui-actions-plugin/public';
+import { addPanelGrouping } from '../add_panel_grouping';
 import { ADD_EUI_MARKDOWN_ACTION_ID, EUI_MARKDOWN_ID } from './constants';
 
 // -----------------------------------------------------------------------------
@@ -19,6 +20,7 @@ import { ADD_EUI_MARKDOWN_ACTION_ID, EUI_MARKDOWN_ID } from './constants';
 export const registerCreateEuiMarkdownAction = (uiActions: UiActionsStart) => {
   uiActions.registerAction<EmbeddableApiContext>({
     id: ADD_EUI_MARKDOWN_ACTION_ID,
+    grouping: [addPanelGrouping],
     getIconType: () => 'editorCodeBlock',
     isCompatible: async ({ embeddable }) => {
       return apiCanAddNewPanel(embeddable);
diff --git a/examples/embeddable_examples/public/react_embeddables/field_list/create_field_list_action.tsx b/examples/embeddable_examples/public/react_embeddables/field_list/create_field_list_action.tsx
index 1b860c81954f1a..8e02aa6e385e0b 100644
--- a/examples/embeddable_examples/public/react_embeddables/field_list/create_field_list_action.tsx
+++ b/examples/embeddable_examples/public/react_embeddables/field_list/create_field_list_action.tsx
@@ -12,10 +12,12 @@ import { EmbeddableApiContext } from '@kbn/presentation-publishing';
 import { IncompatibleActionError } from '@kbn/ui-actions-plugin/public';
 import { UiActionsPublicStart } from '@kbn/ui-actions-plugin/public/plugin';
 import { ADD_FIELD_LIST_ACTION_ID, FIELD_LIST_ID } from './constants';
+import { addPanelGrouping } from '../add_panel_grouping';
 
 export const registerCreateFieldListAction = (uiActions: UiActionsPublicStart) => {
   uiActions.registerAction<EmbeddableApiContext>({
     id: ADD_FIELD_LIST_ACTION_ID,
+    grouping: [addPanelGrouping],
     getIconType: () => 'indexOpen',
     isCompatible: async ({ embeddable }) => {
       return apiCanAddNewPanel(embeddable);
diff --git a/examples/embeddable_examples/public/react_embeddables/search/register_add_search_panel_action.tsx b/examples/embeddable_examples/public/react_embeddables/search/register_add_search_panel_action.tsx
index 2466fa7be35330..391a9e3c370d41 100644
--- a/examples/embeddable_examples/public/react_embeddables/search/register_add_search_panel_action.tsx
+++ b/examples/embeddable_examples/public/react_embeddables/search/register_add_search_panel_action.tsx
@@ -9,14 +9,14 @@
 import { apiCanAddNewPanel } from '@kbn/presentation-containers';
 import { EmbeddableApiContext } from '@kbn/presentation-publishing';
 import { IncompatibleActionError, UiActionsStart } from '@kbn/ui-actions-plugin/public';
+import { addPanelGrouping } from '../add_panel_grouping';
 import { ADD_SEARCH_ACTION_ID, SEARCH_EMBEDDABLE_ID } from './constants';
 
 export const registerAddSearchPanelAction = (uiActions: UiActionsStart) => {
   uiActions.registerAction<EmbeddableApiContext>({
     id: ADD_SEARCH_ACTION_ID,
-    getDisplayName: () => 'Unified search example',
-    getDisplayNameTooltip: () =>
-      'Demonstrates how to use global filters, global time range, panel time range, and global query state in an embeddable',
+    grouping: [addPanelGrouping],
+    getDisplayName: () => 'Search example',
     getIconType: () => 'search',
     isCompatible: async ({ embeddable }) => {
       return apiCanAddNewPanel(embeddable);
diff --git a/examples/embeddable_examples/public/react_embeddables/search/register_search_embeddable.ts b/examples/embeddable_examples/public/react_embeddables/search/register_search_embeddable.ts
new file mode 100644
index 00000000000000..547437a61a2836
--- /dev/null
+++ b/examples/embeddable_examples/public/react_embeddables/search/register_search_embeddable.ts
@@ -0,0 +1,18 @@
+/*
+ * Copyright Elasticsearch B.V. and/or licensed to Elasticsearch B.V. under one
+ * or more contributor license agreements. Licensed under the Elastic License
+ * 2.0 and the Server Side Public License, v 1; you may not use this file except
+ * in compliance with, at your election, the Elastic License 2.0 or the Server
+ * Side Public License, v 1.
+ */
+
+import { registerReactEmbeddableFactory } from '@kbn/embeddable-plugin/public';
+import { SEARCH_EMBEDDABLE_ID } from './constants';
+import { Services } from './types';
+
+export function registerSearchEmbeddable(services: Services) {
+  registerReactEmbeddableFactory(SEARCH_EMBEDDABLE_ID, async () => {
+    const { getSearchEmbeddableFactory } = await import('./search_react_embeddable');
+    return getSearchEmbeddableFactory(services);
+  });
+}