What? Why? Who? How? #23
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Why?
Most Product Owners don't check Google Analytics and use the insights to drive decisions.
What?
More detail in: #16
Name? 🏧
"ATM" stands for "Actionable Timely Metrics" (_this is a "backronym"). We really wanted to give this project a name that is both short, memorable and helps stakeholders understand the importance of analytics data to the organisation!
Who?
This project aims to both simplify the language/vocabulary around analytics/metrics and create a simple way of tracking any event in any web app.
If it's not immediately obvious Why this project is valuable and How it works,
we have failed. So if you are scratching your head wondering: "Is this for me?" ...
please help us by describing your situation so we can help you realise the value of the data you are sending to Google Analytics and then ignoring...
How?
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