diff --git a/kubernetes-maven-plugin/plugin/src/main/java/org/eclipse/jkube/maven/plugin/mojo/build/AbstractDockerMojo.java b/kubernetes-maven-plugin/plugin/src/main/java/org/eclipse/jkube/maven/plugin/mojo/build/AbstractDockerMojo.java
index d14d986579..166e014fed 100644
--- a/kubernetes-maven-plugin/plugin/src/main/java/org/eclipse/jkube/maven/plugin/mojo/build/AbstractDockerMojo.java
+++ b/kubernetes-maven-plugin/plugin/src/main/java/org/eclipse/jkube/maven/plugin/mojo/build/AbstractDockerMojo.java
@@ -611,9 +611,7 @@ protected BuildServiceConfig.BuildServiceConfigBuilder buildServiceConfigBuilder
      * @return the configuration customized by our generators.
      */
     public List<ImageConfiguration> customizeConfig(List<ImageConfiguration> configs) {
-        if (runtimeMode != RuntimeMode.OPENSHIFT) {
-            log.info("Building Docker image in [[B]]Kubernetes[[B]] mode");
-        }
+        log.info("Building Docker image");
         try {
             return GeneratorManager.generate(configs, generatorContextBuilder().build(), false);
         } catch (DependencyResolutionRequiredException de) {