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<!doctype html>
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<title>AntiConsultant -- Web Communications & UX -- Berkeley, CA +1 510 332 9661</title>
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<li class="name"><h1><a href="#">AntiConsultant </a></h1></li>
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<h1>I, AntiConsultant.</h1>
<h3>Web Communications and User Experience</h3>
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<h5><a href="working-with-anticonsultant.html">Working with</a> AntiConsultant</h4>
<p>You need a solution. I plan and develop strong, sound and sustainable experiences for your online business, academic organization, and personal site.</p>
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<h5><a href="contact-anticonsultant.html">Make Contact with</a> AntiConsultant</h5>
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<h5>If you read nothing else here</h5>
<section>
<p>The <a href="http://blogs.cornell.edu/viewsource/2004/07/28/design-issues-review/" title="Cornell University Redesign Blog" target="_blank">blog entry</a> that turned the tide.
</p>
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<h5>Startups</h5>
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Core product and UX design for <span data-tooltip class="has-tip tip-bottom" title="401K Forum, Internet Travel Network and Exponential Interactive.">3 successful startups</span> and <span data-tooltip class="has-tip tip-bottom" title="Founded Cornell's Office of Web Communications & Western Union's Customer Experience program within Payment Services.">2 startups</span> within larger organizations. Founded Cornell's Office of Web Communications & Web Production Group, and Western Union Payment Services Customer Experience Group.
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<h5>Firsts: as Designer and Thinker</h5>
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1st <span data-tooltip class="has-tip tip-bottom" title="401K Forum, first online financial planning service to offer retirement advice with fiduciary responsibility. Sold to Morningstar.">Retirement Planning</span> service. 1st Online <span data-tooltip class="has-tip" title="Internet Travel Network, invented online travel reservations. Service provider to United Airlines. Sold to Sabre.">Travel Reservations</span> service. 1st to <span data-tooltip class="has-tip" title="At Cornell University, I was the first to open up the redesign process to a vocal, invested and interested audience—with all the trials and trevails implied.">blog</span> a major Web redesign.
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<h5>Small Business Consulting</h5>
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<a href="http://www.gimmecoffee.com/">Gimme! Coffee</a> is my favorite small business success story. A company with a heart that was driven to innovate online. <a href="http://www.coroflot.com/anticonsultant/Client-Gimme-Coffee-Branding">Branding, UX design and making a system</a> that adapts to the business model.
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<a style="float:right; margin-left: 10px;" href="http://www.sylloge.com/5k/judges.html"><img src="img/5k.gif" width="175" height="57"></a>Winner of such oddities as Stewart Butterfield's <a href="http://www.sylloge.com/5k/original.html">original 5K contest</a>. Also, more <a href="http://ecommons2.library.cornell.edu/web_archive/explore.cornell.edu/about/awards.html">conventional accolades</a> such as CASE Gold Medal awards for Best Overall Web Site and appearances in the journals <a href="http://www.sciencemag.org/">Science</a> and <a href="http://www.nature.com/nature/index.html">Nature</a>.
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<h5>Documents</h5>
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An <a href="#" data-reveal-id="documents">eclectic compilation</a> of documents culled from some of my most interesting work.</p>
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<h5>AntiConsultant Documents</h5>
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<a href="docs/appropriateness-grid.pdf">Diagram</a> of appropriate value of mobile device for payments
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<a href="docs/control.pdf">Presentation</a> describing elements of control for payments applications
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<a href="docs/design-doc.pdf">Design Document</a> for Paymap application redesign
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<a href="docs/payments-user-research-report.pdf">Report</a> for small business reaction to payment product
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<a href="docs/mobileApp-map.pdf">Diagram</a> of HealthMap Mobile application
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<a href="docs/corporate-modeling.pdf">Model</a> of Exponential corporate entities and products
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<a href="docs/persona-Bernardo.pdf">Persona</a> describing motivations & resources of a user who makes payments
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<a href="docs/trafficking-workflow.pdf">Workflow</a> for global advertising trafficking team
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<a href="docs/SEO-cheatsheet.pdf">Cheatsheet</a> for SEO thinking
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