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,"需要这几套视频的到微信公众号「我的资产」中回复“抖音”。","青少年：游戏、小可爱","食物、美食","马云，电商教父","鸡汤段子，案例“成功励志语录”，变现难","龚文祥，号称微商教父","，视频与商品调性一致。"],"pipeline":["stopWordFilter","stemmer"]},"store":{"./":{"url":"./","title":"抖音运营（必读！）","keywords":"","body":"抖音运营知识汇总\n抖音运营要怎样做？有什么技巧？怎样通过抖音赚到钱？\n找到了三套讲解短视频创作和变现方法的视频教程，分别是黄岛主的视频讲解、抖音七天速成和零基础打造月入过万原创短视频。用了一天的时间整理学习，总算有了一些概念。\n需要这几套视频的到微信公众号「我的资产」中回复“抖音”。\n赚钱思路\n短视频的赚钱思路主要分两大类：第一类，用短视频引流做微商；第二类，在短视频平台内卖货变现。（卖号也是一种方式，但最终还是落在前两类中）\n早期的一些视频教程主要讲解如何用短视频引流，短视频账号被作为消耗品使用，通过接码平台、特殊渠道采购的手机号、买号等方式，批量制造短视频账号，进行轰炸式引流。\n短视频平台的变现支持比较弱的时候，将用户引流到微信是最好的选择。不过现在抖音等平台的变现渠道越来越多，越来越通畅，譬如抖音橱窗、抖音小店，抖音官方还搭建了一个名为“星空”的广告对接平台。直接在短视频平台内变现不再是鸡肋，需要重视起来。\n抖音、快手等还都是非常非常年轻的平台，它们才刚刚火了1到2年，未来充满了各种可能。几年以后可能会突然发现它们成长为“淘宝+优酷+微博”的混合体，变成了一个超级巨大的平台。那时候，苦心经营多年的账号可能会像淘宝老店、天猫店一样有价值。\n这不是说不需要将用户引流到微信了，毕竟微信还是用户最常用、距离用户最近的平台，沉淀到微信上以后，可以近距离、持续影响用户。要在充分尊重短视频平台立场的基础上，巧妙的引流，既不引起短视频平台的反感，又沉淀了用户，譬如售后、返利等通过私人微信号处理。\n创作思路\n视频创作方面也分为明显的两派：一派是高成本制作精美优良的视频，动用各种高大上设备、专业软件，制作出影视级的视频；一派是低成本制作草根视频，简单到用PPT做几张图、搜集一些美女图、特色图做成照片电影，以及用一些随处可见的小道具制作一些有点意思视频。\n两派都有非常成功的账号，专业派譬如李子柒、大G、Papi酱等都是几百几千万的关注，草根派中但PPT党、自拍党，都有几十到上百万关注的号，考虑到草根派的制作成本微乎其微，有这样的成绩相当不错。\n另外郭冬临、潘长江等老艺人也开始发力短视频，他们是专业团队中正在崛起的自带流量的实力派。\n大部分草根派未来都会出局，草根派成本低容易被模仿，从而容易泛滥，一方面同质化严重导致竞争激烈，另一方面会影响到抖音的体验，迟早会遭到平台的冷对待。未来是属于专业团队的。\n我的观点\n如果没有找到别的风口，那么它们就是风口\n抖音正在飞速进化，最开始它只是一个“刷看”短视频的应用，被微商视作流量入口。既然微商都想通过抖音引流实现卖货，那么为什么不在抖音上直接卖货？抖音的产品运营或许是意识到这一点，在很短的时间内就推出了抖音橱窗、抖音小店。\n既然都想来卖货，干脆提供官方的渠道好了，不用再玩猫捉耗子的游戏，体验可控、效果更好，不用在斗智斗勇的封禁操作中消耗精力。更重要的是，降低了微商们“将用户薅走”的动力，平台、用户、微商三赢。抖音的产品运营是非常想得开的，很通透地在抖音内再造了一个淘宝，未来不可限量。\n所以一定要认真的对待抖音、快手等平台，如果没有找到别的风口，那么它们就是风口。\n草根迟早退出，打造IP才是王道\n另外一个判断是，草根迟早要退出。抖音已经不再是单纯的机器推荐了！关注功能正被持续强化，随着用户关注的账号越来越多，慢慢地用户就主要看自己关注的内容，草根出头的机会越来越渺茫，而专业团队的账号则成长为“微博中的超级大V”。\n所以现在做短视频一定要注意维护账号形象，和粉丝形成良好互动，争取早日成为抖音大V，安全上岸。\n最终级的形态是成为IP，出视频、出电影、卖周边。\n在最靠近用户的位置截获每一个需求\n最后，在观看抖音七天速成视频的时候，有一个感受特别深。七天速成视频是一群微商背景的人制作的，他们分享了一些微商的做事方法，比如用话术获取用户信息，将用户分组，对用户进行贴身式服务。\n这是一种什么精神？这是一种为人民服务的精神。微商已经达到了卖货的最高境界，不再是离用户远远的打广告、不再是找个热闹的地方摆好货等顾客上门，而是贴身肉搏，黏在用户身上，以贴身助理、参谋的身份向用户卖货。我觉得，这是服务业、零售业的极致了。\n到淘宝天猫上买东西是人找货，信息流广告是货找人，微商是贴身定制（当然了，不是所有微商都达到了这个境界，我朋友圈里的一些微商还在傻呵呵的滥发朋友圈）。这种极致都是被逼出来了。\n零售，是一个存在了几千年的行业， 它是人类社会中最庞大的行业、从业人员最多的行业。这个行业里异常激烈的竞争催生了无数的技巧花样，但不管怎样更新花样，始终是距离用户更近的从业者，更有机会从厮杀中胜出。\n未来的人们或许将只知抖音不知淘宝，如果在抖音里、在朋友圈里把需要的商品都买齐了，那么就再也不会打开电商的网站和APP了。我把这种现象称为“需求截获”，贴身应用和贴身人，将在最靠近用户的位置截获每一个需求，让其他人无路可走。\n我正在「赚钱笔记免费版」和朋友们讨论有趣的话题，你⼀起来吧？https://t.zsxq.com/ayVvVzB \n\nvar className='atoc';"},"chapter1/bianxian.html":{"url":"chapter1/bianxian.html","title":"变现思路","keywords":"","body":"\n\n抖音变现思路\n短视频平台内变现\n卖货\n接广告\n\n\n短视频作为引流手段\n微商经营经验\n微商话术技巧\n\n\n做号卖号\n其它视频赚钱方法\n\n\n\n\n抖音变现思路\n短视频平台内变现\n卖货\n\n抖音开通商品橱窗，分销赚佣金\n开通直播，直播卖货、赚打赏\n打造IP，卖周边\n\n案例：无脸怪的商品橱窗（隐藏商品销量，商品详情页展示微信号）。\n接广告\n抖音官方广告渠道：星图平台，10万粉丝可以入住，平台抽成30%，报备视频不会被删除。\n入住MCN机构、从A5站长接营销广告，硬广容易被删。\n短视频作为引流手段\n将用户沉淀到微信，微商变现。\n短视频账号内容垂直专注，增强引流效果，要与最终的微信号风格一致，定位匹配。\n短视频账号成为消耗品，可以用手机接码平台大量创建：\n\n易码短信平台\n天码\n\n如果不能低成本批量制作，还不如直接购买网红广告，视频也可以考虑请专业团队制作。\n微商经营经验\n\n打造个人IP，例如医生、护士等，朋友圈要人格化，先做朋友\n起一个痛点昵称，不要太露骨就行，一定要留下联系方式，不直接写微信\n分享和定位相关的内容，专注、垂直\n卖实体商品，不要做假货，会严打，不要做需要资质的产品，抓到就坐牢\n卖虚拟商品，不要做违法犯法的产品\n\n微商话术技巧\n引导用户在朋友圈回复，比如符合我的气质回复1，想要看更多新款回复2，根据回复进行分类管理。\n了解用户状态，形象、爱好，根据她的需要提供建议，成为用户的设计师。\n在朋友圈做铺垫，不议价，恭维用户，让她感觉自己如同女王。\n发起买家秀活动。\n做号卖号\n直接卖账号。\n其它视频赚钱方法\nYouTube视频seo、为淘宝商家制作视频、接视频外包。\nvar className='atoc';"},"chapter1/yanghao.html":{"url":"chapter1/yanghao.html","title":"养号买号","keywords":"","body":"\n\n抖音养号/买号技巧\n抖音养号技巧\n买老号技巧\n涨粉方法\n刷粉平台\n账号封禁\n\n\n\n\n抖音养号/买号技巧\n抖音养号技巧\n\n一机一卡一号，批量养不要用无线网，用4G养\n养号期间不要发视频、做广告\n4～5天养号周期，模拟正常用户点赞、评论、转发、收藏、看直播\n关注几个大号，并进去看他的视频\n随便评论一下\n挂直播，随便挂半个小时，偶尔发个言\n第一次一定要发高质量的视频\n\n能开通的认证全开通，能用企业认证就一定用企业认证。\n买老号技巧\n\n买没发过视频的老号\n老号换设备登录后要养几天\n价格100以内\n\n涨粉方法\n\n内容是根本\n大号互相关注\n写视频介绍，话术引导关注\n转发\n刷量\n\n刷粉平台\n\njq平台自然刷粉，1分钱1个粉。\n\n账号封禁\n\n账号冷冻，不给推荐，只有关注的人能看到。\n\nvar className='atoc';"},"chapter1/gongju.html":{"url":"chapter1/gongju.html","title":"视频工具","keywords":"","body":"\n\n抖音视频处理工具\n视频下载\n剪辑软件\n字幕软件\n苹果手机\n摄影配图\n\n\n\n\n抖音视频处理工具\n视频下载\nwindows：1. 硕鼠；2. 固乔视频助手，支持33个平台无水印下载，自动改md5\nmac：Downie \n网站：微博秒拍视频解析下载\n小程序：去水印大师\n剪辑软件\n微商水印相机：可以进行视频画面裁剪，例如去掉上方、下方有水印的区域\ninshot：\n\n设置视频空白部分背景，在视频上方和下方空白处添加诱惑标题\n添加诱导点赞表情\n\n快剪辑、万兴神剪手、快影、imovie等。\n字幕软件\nPC： ArcTime。\n手机：快手字幕识别、小知视。\n苹果手机\n苹果手机的控制中心里有“录屏”功能。\n摄影配图\n免费商用图库：\n\nStock Up（集合了27个不同网站的图集）\nPixabay。\nSozai-Page（食材类图片）\nMarkeric（婚礼情侣图片）\n\nvar className='atoc';"},"chapter1/fabu.html":{"url":"chapter1/fabu.html","title":"发布技巧","keywords":"","body":"\n\n抖音视频发布技巧\n抖音的算法机制\n提升关键指标\n\n\n\n\n抖音视频发布技巧\n\n发布视频时添加地址位置，可以获取同城流量\n发布时间段不限，一天可以发5～10个\n文案内容引发用户互动，引起用户好奇心，吸引用户参与\n点赞率和评论率决定视频能不能上热门\n\n抖音的算法机制\n给内容打标签，男性关注标签、女性关注标签。\n给人打标签，性别、籍贯、居住地、爱好、状态、关注倾向。\n通过标签实现内容与人的匹配。\n送量测试，根据内容和人的标签分配一部分实验流量，根据反馈结果决定是否调整增加流量。\n提升关键指标\n\n打开率：封面吸引人打开，前几个镜头吸引人，形成品牌。\n点赞率：剧情中文字引导点赞，声音点赞，套路点赞，引导双击屏幕。\n完播率：标题诱导人们看完，“看完我叫你爸爸”\n评论率：引导评论\n\n避开风险指标：\n\n抽烟、喝酒\n色情擦边\n政治话题\n灰色产业\n版权相关\n\nvar className='atoc';"},"chapter1/yinliu.html":{"url":"chapter1/yinliu.html","title":"抖音引流","keywords":"","body":"\n\n抖音引流技巧\n确定目标人群\n引流方法\n案例\n\n\n\n\n抖音引流技巧\n沉淀到微信摆脱抖音的控制分发，引流有风险。\n什么类型的短视频账号，匹配什么类型的微信号。\n确定目标人群\n确定人群和领域后，到平台中寻找同类型账号，仿照学习。\n\n男性： 美女\n青少年：游戏、小可爱\n吃货： 食物、美食\n\n引流方法\n\n签名引导到微信，必须要隐蔽，用谐音等方式通过审核\n诱导发送私信，在私信里回复\n将背景图片设置为微博或微信截图\n在商品详情页等地方引导到私人微信\n\n案例\n\n不帅的哥家生活，朋友圈卖海鲜\n落落的减肥日志，50元卖500元买来的减肥操课程，建群励志打卡\nSumanSoul二姐，印度瑜伽课\n\nvar className='atoc';"},"chapter1/zhizuo.html":{"url":"chapter1/zhizuo.html","title":"视频制作","keywords":"","body":"\n\n短视频制作技巧\n添加引起好奇心的特效\n激励点赞和评论\n模仿专业大V作品\n\n\n\n\n短视频制作技巧\n添加引起好奇心的特效\n\n画面添加碎屏特效，引起好奇。\n\n激励点赞和评论\n\n点赞、评论后，提供线下优惠。\n\n模仿专业大V作品\n模仿是最快的方式。\nvar className='atoc';"},"chapter1/banyun.html":{"url":"chapter1/banyun.html","title":"搬运法","keywords":"","body":"短视频制作方法——搬运\n将短视频下载或者录屏（iphone支持录屏），然后用 微商水印相机 进行裁剪，去掉上下方水印。\n各种视频APP互相搬，西瓜视频、小红书等。\n克隆热门主播\n可能有风险，不建议尝试。\n\n头像、昵称等照抄，进行伪原创，用1周左右时间积累粉丝后，改为自己的\n克隆时间不能太长，否则可能被举报\n\nvar className='atoc';"},"chapter1/tuwen.html":{"url":"chapter1/tuwen.html","title":"图文法","keywords":"","body":"短视频制作方法——图文\n用photoshop绘制每一张图片，在抖音中上传图片，生成照片电影。\n用ppt绘制图片，将播放过程发布为视频。\n从小红书等应用上下载或截屏美女图片，然后在抖音中生成照片电影。\nvar className='atoc';"},"chapter1/luping.html":{"url":"chapter1/luping.html","title":"录屏法","keywords":"","body":"短视频制作方法——录屏\n苹果手机的控制中心里有“录屏”功能，可以录制照片电影、其它APP上播放的视频。\nvar className='atoc';"},"chapter1/xuanti.html":{"url":"chapter1/xuanti.html","title":"主题选取","keywords":"","body":"抖音视频主题选取\n参考其它视频或者资讯APP上的栏目，通过搜索找到已有专栏：\n\n情感\n娱乐\n搞笑\n影视\n解说\n护肤\n名人\n\n几个模式：\n\n电影解说，可能有版权问题\n商品展示，案例“设计师有意思“\n游戏\n开箱，案例“无聊的开箱”\n专业知识，excel等操作技巧，卖课\n排行版，案例“沙雕数据库”，变现难\n鸡汤段子，案例“成功励志语录”，变现难\n\n\nvar className='atoc';"},"chapter1/cremen.html":{"url":"chapter1/cremen.html","title":"热门主题","keywords":"","body":"蹭热门\n\n立马参加官方话题、热门话题、全网热门新闻话题\n蹭达人红人，例如与达人、红人合影、吃饭等，可以是假的\n励志话题特别容易感动人，容易火\n公益话题，孤儿、养老、敬老、见义勇为\n情感类话题，分手、重聚、好兄弟\n有一些小争议的话题，不能有大争议，否则会被封\n模仿爆款视频，合拍\n申请音乐达人，创作属于自己的音乐，被引用后会得到流量\n发起挑战赛\n大数据挖掘，长尾词挖掘（爱站，5118.com)、关注高频词，对高频词进一步分析。\n通过评论发现被关注的点（火野兔）。\n\n通过抖音的算法机制发现套路\n\n搜索感兴趣的垂直类账号\n点赞评论喜欢的视频\n只点赞关注的类目中的视频\n如果不想别人看见，可以用收藏的功能，视频长按收藏\n想要换类目时，长按视频选择不感兴趣，让抖音推荐其它类目\n\nvar className='atoc';"},"chapter1/fanpai.html":{"url":"chapter1/fanpai.html","title":"翻拍热门","keywords":"","body":"翻拍大V\n一样的剧情、一样的台词。\n\n抄创意\n抄镜头语言\n抄描述故事的方式\n抄音乐和对话方式\n带着自己的判断抄\n\n案例\n美少女小慧翻拍美男子顾北。\n名侦探小宇，被全网抄袭，结果抄袭者都被封杀。\n罗马DJ Broman创意跟拍。\n怪探张大锤综合了“名侦探小宇”和“积极向上的老王”。\nvar className='atoc';"},"chapter1/ctuwen.html":{"url":"chapter1/ctuwen.html","title":"图文主题","keywords":"","body":"图文主题\n\n美容美妆技巧\n生活百科知识\n兵器图谱\n专业知识\n\n案例\n\n好书收藏馆\n\nvar className='atoc';"},"chapter1/kaixiang.html":{"url":"chapter1/kaixiang.html","title":"开箱展示","keywords":"","body":"开箱展示视频\n\n无聊的开箱\n设计师有意思\n\nvar className='atoc';"},"chapter1/ip.html":{"url":"chapter1/ip.html","title":"个人IP","keywords":"","body":"\n\n打造个人IP\n互联网案例\n抖音案例\n\n\n\n\n打造个人IP\n分析自己擅长的领域，打造个人IP。\n坚持原创 ，视频与商品调性一致。\n对很多账号来说，只有一小部分视频能火起来。\n互联网案例\n\n陈安之，成功学\n懂懂，董俊峰，自媒体营销\n刘克亚，博客营销、网络营销\n李阳，疯狂英语，英语培训个人IP\n罗永浩，手机业的相声演员\n马云，电商教父\n龚文祥，号称微商教父\n\n\n注意：这些人是否有料不知道，他们的自我包装是很成功的。\n\n抖音案例\n\n特效类，黑脸V，做视频特效\n运动类，柒号球馆，拍摄篮球技巧，卖运动装备\n陶艺类，手指上艺术\n萌宠类，王小喵，卖猫，基本凉了\n减肥类，辣妈小娟，已经凉了\n\nvar className='atoc';"},"chapter1/xiangfa.html":{"url":"chapter1/xiangfa.html","title":"随便想想","keywords":"","body":"名人名言\n优秀摄影作品巡展\n热点事件评说\n视频互动游戏\n收集抖音热门视频、点评抖音热门账号\n套路跟拍\n玩偶木偶戏\n美食制作\n美女PK视频，两个美女视频拼接，回复喜欢左边，点赞喜欢右边\nvar className='atoc';"}}}