MFP #28: Secure an additional 6 months funding for Enzyme PR campaign

[TheKidCG]

Grant Request: Secure an additional 6 months funding for Enzyme PR campaign

⚡️ Executive summary

As the digital economy continues to evolve, so does the need for strategic and targeted public relations. Antidote Communications, in partnership with Enzyme, has already achieved significant progress in enhancing reputation and increasing performance within the innovative asset management and finance sector. To continue building on these successes, an additional 6-months of funding is required. The following proposal outlines the performance metrics, results achieved, and new objectives and strategies for the next phase of collaboration.

Please click here to view an in-depth review of performance to date, as well as strategic ideas for the upcoming 6 months.

💡 How do we measure performance?

Measuring performance is integral to our success. We focus on:

1. Media Coverage: Analysing the number, reach, and quality of publications and interviews.
2. Alignment with Goals: Regularly reviewing our strategies and tactics to ensure alignment with Avantgarde's commercial goals.
3. ROI Metrics: Monitoring the return on investment through business performance indicators.
4. Google Analytics: We have recently launched a new Avantgarde website and will now be able to track in-depth analytics for web visitors tied to our PR campaigns.
5. Social Media: Analyse our social media presence, particularly around the launch of press releases and newsworthy articles, to assess an uplift in engagement.

🚀 Results so far

The partnership between Antidote Communications and Enzyme has yielded significant successes, including:

• 73 pieces of media coverage secured in high-profile publications like City AM, CoinDesk, The Defiant, Global Investor, Professional Investor, Forbes, and others.
• Interviews with esteemed platforms such as Bloomberg, CoinDesk, Risk.net
• Through strategic PR activities, we've enhanced Enzyme’s visibility in the DeFi, finance and asset management sectors

📈 Objectives and strategy

To continue the momentum, the following objectives and strategies will be pursued in the next 6 months:

1. Promote Asset Management Thought Leadership: Leveraging Ainsley To, Head of Asset Management at Avantgarde, we will showcase our expertise and insights in asset management.

2. Broaden Financial Sector Communication: To open up additional opportunities in large Traditional Finance (TradFi) publications.

3. Run a Survey of Institutional Investors: We will conduct a comprehensive survey of institutional investors and analyse the results. The insights drawn from this survey will be used to create a press release for additional coverage, providing valuable data to the investment community and enhancing our thought leadership profile.

4. Joint Thought Leadership Initiatives: Collaboration with clients or warm contacts such as Brevan Howard, Signup, CiTi Bank, etc., will allow us to create co-authored thought pieces and shared insights that further our influence in the market and solidify partnerships.

5. Book Additional Interviews and Podcasts: By securing more interviews and podcasts, we can open the door for further collaboration, increase visibility, and reinforce our position as thought leaders in the field.

The new objectives and strategies reflect a comprehensive and multifaceted approach that builds on our existing success and aims for sustained growth and engagement in the evolving financial landscape.

💰 Funding Request

To continue our successful partnership with Antidote Communications, we are seeking additional funding for the next 6 months of PR activities. The detailed calculations for the funding request are as follows:

- Antidote's Monthly Retainer: £5880
- Current Exchange Rate: 1 GBP = $1.27 USD
- Monthly Cost in USD: £5880 * $1.27 = $7,465
- Total Cost for 6 Months: $7,465 * 6 = $44,790

We are therefore requesting a total of $44,790 in MLN tokens to fund the continued PR activities. This investment will enable us to pursue our new objectives and strategies, ensuring that we maintain momentum in promoting our asset management thought leadership, engaging with the financial sector, and securing additional media coverage.

We believe that this funding will provide valuable support to our ongoing efforts, driving growth and collaboration in line with our strategic goals.

🤝 Conclusion

The initial results from our collaboration with Antidote Communications demonstrate success and alignment with Enzyme’s goals. The proposed extension will allow us to delve deeper into key areas of interest and further our position in the market. We believe that with the additional 6 months of PR activities, we can continue to build on our success and contribute to the growth and innovation of the financial sector.

By granting this proposal, the Enzyme Council will be supporting a proven partnership, enabling Enzyme to lead in the intersection of technology, finance, and innovation.

Thanks,

Conor Gilmore
Head of Marketing at Avantgarde

Email: Conor@avantgarde.finance
Telegram/Twitter: @TheKidCG