Streamlit Customer Analytics App

Overview

Customer analytics app (hosted here) based on customer transactional data.

App features

• core customer KPIs
• customer segmentation via RFM analysis
• customer retention analysis
• generation of insights and recommended marketing strategies

Folder structure

streamlit_rfm/
├── main.py                  # main entry point for the app
├── requirements.txt         # required packages
├── .streamlit/
│   └── config.toml          # streamlit theme configuration
├── assets/
│   └── castoma.svg          # svg file
│   └── data_icon.svg        # svg file
│   └── kpis_icon.svg        # svg file
│   └── profiles_icon.svg    # svg file
│   └── rfm_icon.svg         # svg file
│   └── insights_icon.svg    # svg file
│   └── retention_icon.svg   # svg file
│   └── favicon.ico          # favicon file
│   └── sample_data.toml     # sample data file
├── utils/
│   └── engine.py            # engine module
│   └── functions.py         # functions module
│   └── section_function.py  # section title module

Dependencies

The required packages are included in file requirements.txt.
Python interpreter version used for this project: 3.9.4