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        <a href="/"><h2 class="logo align-left">Nelson Joyce — Product Designer</h2></a>
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    <h1 class="span4 offset1">How I Work</h1>
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    <div class="span1 homepage-subheader">Ask</div>
    <div class="span4">Interview users or review user research to develop an understanding of the user's goals. Set goals for what you hope to achieve.</div>
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    <div class="span1 homepage-subheader">Understand</div>
    <div class="span4">Examine how users are currently solving their problems. Are they currently using a different app to solve this problem? An excel spreadsheet? A pen and paper?</div>
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    <div class="span1 homepage-subheader">Ideate</div>
    <div class="span4">Diverge and explore possible solutions to the problem in the form of sketching. Keep the sketches simple to iterate through ideas quickly.</div>
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    <div class="span1 homepage-subheader">Prototype</div>
    <div class="span4">Review the sketches and pick the best ideas, or combination of the best ideas, and present them in a high enough fidelity to properly convey how the interface will function.</div>
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    <div class="span1 homepage-subheader">Validate</div>
    <div class="span4">Present the prototype to as many users as possible. Gather feedback. Iterate based on that feedback.</div>
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    <div class="span1 homepage-subheader">Implement</div>
    <div class="span4">build the damn thing...</div>
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    <div class="span1 homepage-subheader">Iterate</div>
    <div class="span4">What's working? How could it be better? Continue to improve in a measurable way.</div>
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