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newsPT
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<b style="font-weight: 500; line-height: 30px;">Siga esses passos: </b>
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<p class="text-build-content"
style="line-height: 24px; margin: 10px 0px; margin-top: 0px; margin-bottom: 16px;"
data-testid="Icyv4oENR">
<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
<span style="font-weight: 500;color:#485261;font-family:Inter,-apple-system,Helvetica Neue,sans-serif;font-size:16px;">Em primeiro lugar, defina suas metas.</span>
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font-family="Arial, sans-serif" font-size="16px" letter-spacing="normal"
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
Pode haver diferentes questões que podem ser respondidas performando testes AB. As possibilidades são muitas e dependerá do seu contexto empresarial.
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
Você só deve passar a definir quais métricas usar depois de ter metas definidas. Mais tarde, isso tornará a interpretação de resultados um trabalho mais fácil.
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padding="0px 24px 0px 24px">
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style="line-height: 24px; margin: 10px 0px; margin-top: 0px; margin-bottom: 16px;"
data-testid="Icyv4oENR">
<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
<span style="font-weight: 500;color:#485261;font-family:Inter,-apple-system,Helvetica Neue,sans-serif;font-size:16px;">Então, entenda como alcançar essas metas.</span>
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
Não faz sentido priorizar o número de conversões de diferentes versões de CTAs se sua meta é aumentar o engajamento orgânico, certo?
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Se sua meta é <span style="font-weight: 500;color:#485261;font-family:Inter,-apple-system,Helvetica Neue,sans-serif;font-size:16px;">aumentar conversões</span>, a taxa de conversão deveria ser sua métrica primária.
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
Mas se a meta é <span style="font-weight: 500;color:#485261;font-family:Inter,-apple-system,Helvetica Neue,sans-serif;font-size:16px;">aumentar o engajamento</span>, você deveria olhar mais para o número de sessões no seu website ou e-commerce. Você pode ir além e checar quanto tempo as sessões duraram em cada caso para acessar qual versão de website os usuários passaram mais tempo em média.
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
Além de que, vamos supor que você queira aumentar a <span style="font-weight: 500;color:#485261;font-family:Inter,-apple-system,Helvetica Neue,sans-serif;font-size:16px;">performance de uma página</span> mudando seu layout e componentes. Nesse caso, você pode analisar qual posição do botão de CTA, o selo ou cor dirigiu a maioria dos cliques. O mesmo serve para as caixas de textos e thumbnails.
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Em relação à <span style="font-weight: 500;color:#485261;font-family:Inter,-apple-system,Helvetica Neue,sans-serif;font-size:16px;">melhoria de UX</span>, você pode testar a posição, tamanho, cor e formatos de diferentes componentes na sua página (um de cada vez) e analisar qual deles recebeu mais interação e atividade.
</span>
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
Quer mais insights valiosos nos testes AB?
</span>
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
<a class="email-link" href="http://mkt.croct.link/pills/ab-testing-pt">Se inscreva</a> de graça para 5 minutos diários de leitura por 10 dias sobre testes AB.
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<b style="font-weight: 500;">Novidades do blog</b>
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<p class="text-build-content" data-testid="hshuXj8mm"
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<span style="background-color:transparent;color:#3F4856;font-family:Inter, Helvetica;font-size:16px;">
<b style="font-weight: 500; line-height:24px;">
Como elaborar um bom plano de rastreamento para otimizar a jornada do usuário
</b>
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Embora rastreamento automático seja suficiente para conseguir conhecer usuários e entender o funil as vezes, esse pode não ser o seu caso. Leia e descubra como criar seu próprio plano de rastreamento customizado.
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<a href="https://croct.com/blog/pt-br/post/bom-tracking-plan" target="_blank"
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Continue lendo ->
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<b style="font-weight: 500;">Outros artigos recentes que você deveria checar</b>
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