diff --git a/coder.go b/coder.go
index f570541..7ffd9c6 100644
--- a/coder.go
+++ b/coder.go
@@ -173,6 +173,10 @@ func (c *coder) encoderForType(keyOrValue, typ string) (func([]byte) (json.RawMe
 		}
 	case "avro":
 		return c.encodeAvro, nil
+	case "none":
+		return func([]byte) (json.RawMessage, error) {
+			return nil, nil
+		}, nil
 	default:
 		return nil, fmt.Errorf(`unsupported decoder %#v, only json, string, hex, base64 and avro are supported`, typ)
 	}
diff --git a/consume.go b/consume.go
index 071dd1c..1d4ddd1 100644
--- a/consume.go
+++ b/consume.go
@@ -42,7 +42,7 @@ type consumedMessage struct {
 	Partition int32           `json:"partition"`
 	Offset    int64           `json:"offset"`
 	Key       json.RawMessage `json:"key,omitempty"`
-	Value     json.RawMessage `json:"value"`
+	Value     json.RawMessage `json:"value,omitempty"`
 	Time      *time.Time      `json:"time,omitempty"`
 }
 
@@ -56,7 +56,7 @@ func (cmd *consumeCmd) addFlags(flags *flag.FlagSet) {
 	flags.StringVar(&cmd.keyStr, "key", "", "Print only messages with this key. Note: this relies on the producer using one of the partitioning algorithms specified with the -partitioners argument")
 	flags.BoolVar(&cmd.pretty, "pretty", true, "Control output pretty printing.")
 	flags.BoolVar(&cmd.follow, "f", false, "Follow topic by waiting new messages (default is to stop at end of topic)")
-	flags.StringVar(&cmd.valueCodecType, "valuecodec", "json", "Present message value as (json|string|hex|base64|avro), defaults to json.")
+	flags.StringVar(&cmd.valueCodecType, "valuecodec", "json", "Present message value as (json|string|hex|base64|avro|none), defaults to json.")
 	flags.StringVar(&cmd.keyCodecType, "keycodec", "string", "Present message key as (string|hex|base64), defaults to string.")
 
 	flags.Usage = func() {