diff --git a/source/php/Component/Segment/Segment.php b/source/php/Component/Segment/Segment.php
index d43a1889..0ac9ee50 100644
--- a/source/php/Component/Segment/Segment.php
+++ b/source/php/Component/Segment/Segment.php
@@ -33,7 +33,8 @@ public function init()
 
         // If no link and exactly one button, use that button as link
         if (!$link && ($buttons && count($buttons) === 1)) {
-            $this->data['link'] = $buttons[0]['href'];
+            $this->data['link']['url'] = $buttons[0]['href'];
+            $this->data['link']['ariaLabel'] = $buttons[0]['text'];
         }
 
         if (!empty($hasPlaceholderImage)) {
diff --git a/source/php/Component/Segment/components/content.blade.php b/source/php/Component/Segment/components/content.blade.php
index be1dea91..c03e4a14 100644
--- a/source/php/Component/Segment/components/content.blade.php
+++ b/source/php/Component/Segment/components/content.blade.php
@@ -19,7 +19,7 @@
                     'autopromote' => true
                 ])
                     @link([
-                        'href' => $link,
+                        'href' => $link['url'],
                         'keepContent' => true,
                         'keepWrapper' => false
                     ])
diff --git a/source/php/Component/Segment/components/image.blade.php b/source/php/Component/Segment/components/image.blade.php
index 7dcb95ea..bdac7591 100644
--- a/source/php/Component/Segment/components/image.blade.php
+++ b/source/php/Component/Segment/components/image.blade.php
@@ -1,8 +1,11 @@
 @link([
-    'href' => $link,
+    'href' => $link['url'],
     'classList' => ['c-segment__image'],
     'keepContent' => true,
-    'keepWrapper' => false
+    'keepWrapper' => false,
+    'attributeList' => [
+        'aria-label' => $link['ariaLabel'],
+    ]
 ])
     <div class="{{ $baseClass }}__image {{ $imageClass }}" style="{{ $imageStyleString }}"></div>
 @endlink