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<?xml version='1.0' encoding='utf-8' ?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<head>
<meta content='text/html; charset=utf-8' http-equiv='Content-Type' />
<title>Kapost Content Marketing Machine: Business Case</title>
<link href='http://yui.yahooapis.com/3.5.1/build/cssreset/cssreset-min.css' media='screen' rel='stylesheet' type='text/css' />
<link href='stylesheets/css/main.css' media='screen' rel='stylesheet' type='text/css' />
<link href='stylesheets/css/bootstrap.min.css' media='screen' rel='stylesheet' type='text/css' />
<link href='stylesheets/css/jquery.fancybox-1.3.4.css' media='screen' rel='stylesheet' type='text/css' />
<script src='js/jquery-1.7.2.min.js'></script>
<script src='js/waypoints.min.js'></script>
<script src='js/jquery.scrollTo-1.4.2-min.js'></script>
<script src='js/jquery.easing.1.3.js'></script>
<script src='js/jquery.pitchdeck.js'></script>
<!-- %script{:src => "js/jquery.stellar.min.js" } -->
<script src='js/bootstrap-tooltip.js'></script>
<script src='js/jquery.fancybox-1.3.4.js'></script>
<script src='js/main.js'></script>
</head>
<div class='deck'>
<div id='nav'>
<div class='table_container'>
<a class='nav toplink' href='#slide_1' title='1'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_2' title='2'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_3' title='3'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_4' title='4'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_5' title='5'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_6' title='6'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_7' title='7'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_8' title='8'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_9' title='9'></a>
<div class='nav_spacer'></div>
<a class='calculator nav toplink' href='#slide_10' title='c'></a>
<div class='nav_spacer'></div>
<a class='nav toplink' href='#slide_11' title='10'></a>
</div>
</div>
<div class='slide padding_70t zindex_9' id='slide_1'>
<div class='slide_container blue_seafoam text_center height_1000'>
<img class='margin_94t' src='images/kapost-logo-med.png' />
<div class='text_blue_3 text_arvo padding_70t relative font_size_48 zindex_9'>Building & Operating</div>
<div class='text_arvo relative zindex_9 text_dark font_size_38 italic padding_13t'>- Your Own -</div>
<div class='text_blue_3 text_arvo relative font_size_48 zindex_9 bold padding_15t'>Content Marketing Machine</div>
<img class='cloud' src='images/complex-cloud-1-lg.png' style='left: -226px; top: 100px' />
<img class='cloud' src='images/simple-cloud-2-sm.png' style='left: 384px; top: 157px' />
<img class='cloud' src='images/simple-cloud-1-lg.png' style='right: -257px; top: 246px' />
<img class='cloud' src='images/simple-cloud-3-sm.png' style='left: 200px; top: 355px' />
<!-- %img{:src => "images/simple-cloud-1-lg.png", :style => "right: -276px; top: 420px", :class => "cloud", :"data-stellar-ratio" => 1.3, :"data-stellar-horizontal-offset" => "-1220", :"data-stellar-vertical-offset" => "40"} -->
<img class='cloud' src='images/simple-cloud-2-lg.png' style='left: -150px; top: 775px' />
</div>
</div>
<div class='slide height_868 slide_with_bleed' id='slide_2'>
<div class='slide_container blue_seafoam height_100'></div>
<div class='green_forest zindex_10 relative'>
<div class='slide_container'>
<div class='title_caption_style text_gray_dark text_arvo'>MARKETING MUST GENERATE LEADS & OPPORTUNITIES</div>
<div class='text_white_dark text_1 margin_34t'>
The Internet has put the Buyer in control.
</div>
<div class='text_white_dark text_1'><a href='http://www.eloqua.com/grande/Grande_Guide_To_Sales_Enablement.html' target='_blank'><b class='font_size_48'>70%</b>
of the Buying Cycle</a> is complete
<br />
before Sales is contacted.
</div>
<div class='text_white_dark text_1'>
Marketing must generate leads
<br />
and nurture them into opportunities.
</div>
</div>
</div>
<div class='slide_container blue_seafoam height_240 zindex_9'>
<img class='cloud' src='images/complex-cloud-2-sm.png' style='left: -70px; top: -135px' />
</div>
</div>
<div class='slide' id='slide_3'>
<div class='slide_container blue_seafoam height_1000 padding_70t'>
<div class='margin_25t title_2 text_blue_3 text_arvo text_center'>
CONTENT MARKETING IS
<b>CRITICAL</b>
TO LEAD & OPPORTUNITY GENERATION
</div>
<div class='subtitle_1 margin_40t'>
LEAD GENERATION -
</div>
<table class='table_2'>
<td>
<div class='title_secondary text_blue_green'>Ads don't work</div>
<a href='http://finance.yahoo.com/news/Top-Reason-Users-Dont-Click-iw-129671171.html?x=0&.v=1' target='_blank'>
Average industry
<br />
click through rate of
<br />
less than 0.1%!
</a>
</td>
<td>
<div class='title_secondary text_blue_green'>SEO needs content</div>
<a href='http://searchenginewatch.com/article/2190655/Brands-as-Publishers-The-Changing-Rules-of-Search-SEO' target='_blank'>
No longer about
<br />
technical tricks, but
<br />
instead about quality
<br />
content
</a>
</td>
<td>
<div class='title_secondary text_blue_green'>Social needs content</div>
<a href='http://www.clickz.com/clickz/column/2178369/stages-social-media-marketing' target='_blank'>
Marketers must
<br />
distribute quality
<br />
content through
<br />
social channels
</a>
</td>
</table>
<div class='subtitle_1'>
LEAD NURTURING -
</div>
<div class='title_secondary text_blue_green margin_55l'>Content is the fuel that powers the Marketing Automation engine</div>
<a class='margin_55l margin_8t margin_34b block' href='http://www.marketingprofs.com/articles/2012/8445/content-fuel-for-the-marketing-automation-engine' target='_blank'>Email & lead nurturing campaigns struggle without compelling content</a>
<div class='subtitle_1'>
BOTTOM LINE -
</div>
<div class='title_secondary text_blue_green stripe'>Content Marketing delivers superior lead results vs. all other tactics</div>
<table class='table_2'>
<td>
<a href='http://blog.hubspot.com/blog/tabid/6307/bid/10172/Inbound-Leads-Cost-62-Less-than-Outbound-New-Data.aspx' target='_blank'>
Inbound Leads Cost 62% Less
<br />
Than Outbound Leads
</a>
</td>
<td>
<a href='http://kapost.com/ebook_content_marketing_roi/' target='_blank'>
Content Marketing Leads Cost 41%
<br />
Less Than The Best Alternative
<br />
Channel, Paid Search
</a>
</td>
</table>
<img class='cloud' src='images/simple-cloud-3-sm.png' style='left: -35px; top: 760px' />
<img class='cloud' src='images/simple-cloud-2-sm.png' style='left: 400px; top: 815px' />
<img class='cloud zindex_9' src='images/complex-cloud-1-lg.png' style='left: -45px; top: 1025px' />
</div>
</div>
<div class='slide slide_with_bleed' id='slide_4'>
<div class='slide_container blue_seafoam height_70'></div>
<div class='green_aqua zindex_10 relative'>
<div class='text_white text_arvo callout_awesome'>
BUT
<b>MOST</b>
MARKETERS STRUGGLE WITH
<br />
CONTENT MARKETING
</div>
<div class='text_blue_green title_secondary margin_10t text_center font_size_18 italic'>All Marketers know that they need to become publishers, but few are doing it well.</div>
</div>
<div class='slide_container blue_seafoam text_center height_646'>
<img class='zindex_10 relative' src='images/aberdeen-graph.png' style='' />
<div class='caption'>- SOURCE: ABERDEEN</div>
<img class='cloud zindex_9' src='images/mini-machine-1.png' style='left: 410px; top: 337px' />
<img class='cloud zindex_10' src='images/complex-cloud-3-sm.png' style='left: 400px; top: 442px' />
</div>
</div>
<div class='slide slide_with_bleed' id='slide_5'>
<div class='slide_container blue_seafoam height_70'></div>
<div class='marine_blue zindex_9 relative'>
<div class='text_white text_arvo callout_awesome'>
CONTENT MARKETING TAKES
<br />
PROCESS, TOOLS, PRACTICES TO
<b>SUCCEED</b>
</div>
<div class='text_blue_dark title_secondary margin_10t text_center font_size_18 italic'>Like any business operation (e.g. CRM for Sales), content marketing requires processes, best practices & tools</div>
</div>
<div class='slide_container blue_seafoam text_center height_575'>
<img class='margin_53t' src='images/aberdeen-stat.png' />
<div class='caption margin_28t'>- SOURCE: ABERDEEN</div>
<img class='cloud' src='images/simple-cloud-1-lg-dark.png' style='left: -395px; top: 222px' />
<img class='cloud zindex_6' src='images/complex-cloud-3-sm-reverse.png' style='left: -220px; top: 360px' />
<img class='cloud zindex_7' src='images/mini-machine-2.png' style='left: 244px; top: 202px' />
<img class='cloud zindex_8' src='images/simple-cloud-2-sm.png' style='left: 420px; top: 494px' />
<img class='cloud zindex_9' src='images/complex-cloud-4-sm.png' style='left: 660px; top: 405px' />
</div>
</div>
<div class='slide slide_with_bleed' id='slide_6'>
<div class='green_forest zindex_10 relative'>
<div class='text_white text_arvo callout_awesome'>
YOU CAN BUILD YOUR OWN
<br />
CONTENT MARKETING MACHINE!
</div>
</div>
<div class='slide_container blue_seafoam height_893'>
<div class='text_open_sans font_size_24 text_blue_3 padding_46t'>
The Best Practices & Processes behind
<br />
Content Marketing have been identified.
</div>
<div class='text_open_sans font_size_24 text_blue_3 margin_20t'>
You can learn about them and
<br />
how to apply them through this
<br />
Kapost guide -
</div>
<div class='stripe text_underline text_arvo font_size_24 margin_30t no_transform line_height_30'>
<a class='text_blue_green' href='http://marketeer.kapost.com/2012/06/how-to-build-and-operate-a-content-marketing-machine/' target='_blank'>
How to Build and Operate a
<br />
Content Marketing Machine
</a>
</div>
<img class='cloud' src='images/complex-cloud-2-sm-dark.png' style='left: -145px; top: 347px' />
<img class='cloud zindex_6' src='images/content-marketing-machine.png' style='left: 404px; top: 0px' />
<img class='cloud zindex_7' src='images/complex-cloud-3-sm-reverse.png' style='left: -40px; top: 537px' />
<img class='cloud zindex_7' src='images/complex-cloud-4-sm.png' style='left: 783px; top: 608px' />
<img class='cloud zindex_7' src='images/simple-cloud-2-sm.png' style='left: 297px; top: 808px' />
</div>
</div>
<div class='slide slide_with_bleed' id='slide_7'>
<div class='slide_container blue_seafoam height_70'></div>
<div class='green_aqua zindex_10 relative'>
<div class='text_white text_arvo callout_awesome' style='line-height: 16px'>
<img class='margin_n20t' src='images/kapost-logo-sm.png' />
IS THE FOUNDATION OF YOUR
<br />
CONTENT MARKETING MACHINE
</div>
<div class='text_blue_green title_secondary padding_20t text_center font_size_18 italic'>
Kapost organizes content marketing as a structured business process,
<br />
enforcing best practices and optimizing results
</div>
</div>
<div class='slide_container blue_seafoam height_800'>
<img class='cloud zindex_6' src='images/machine-foundation.png' style='left: -215px; top: 0px' />
<a class='fancyVideo relative zindex_7' href='http://www.youtube.com/watch?v=vSR9bYmhgUI'>
<img class='cloud' src='images/video.png' style='left: 630px; top: 370px' />
</a>
<img class='cloud' src='images/complex-cloud-3-sm.png' style='left: 700px; top: 67px' />
<img class='cloud' src='images/complex-cloud-3-sm.png' style='left: -18px; top: 407px' />
<img class='cloud zindex_7' src='images/simple-cloud-2-mini.png' style='left: 642px; top: 471px' />
<img class='cloud zindex_9' src='images/complex-cloud-3-sm.png' style='left: -216px; top: 712px' />
<img class='cloud zindex_9' src='images/complex-cloud-4-sm.png' style='left: 587px; top: 712px' />
</div>
</div>
<div class='slide' id='slide_8'>
<div class='slide_container blue_seafoam text_center height_907'>
<div class='title_2 text_blue_3 text_arvo margin_27b margin_108t relative zindex_10'>
Adopt Kapost
<b>quickly</b>
&
<b>easily</b>
</div>
<div class='text_green_forest zindex_6 relative'>
<div class='list_item_2'>
<b class='italic'>Software as a Service</b>
— no IT involved
</div>
<div class='list_item_2'>
30-day
<b class='italic'>free</b>
trial
</div>
<div class='list_item_2'>
<b class='italic'>Quick start & training</b>
included in trial
</div>
<div class='list_item_2'>
Intuitive user interface
</div>
<div class='list_item_2'>
Automated import of existing data
</div>
<div class='list_item_2'>
No lock-in: export your data
<b class='italic'>anytime</b>
</div>
</div>
<img class='cloud' src='images/simple-cloud-2-lg-dark.png' style='left: -80px; top: 506px' />
<img class='cloud' src='images/simple-cloud-2-sm.png' style='left: 525px; top: 610px' />
<img class='cloud' src='images/simple-cloud-3-sm.png' style='left: 138px; top: 686px' />
</div>
</div>
<div class='slide slide_with_bleed' id='slide_9'>
<div class='slide_container blue_seafoam height_70'>
<img class='cloud zindex_8' src='images/complex-cloud-3-sm.png' style='left: 510px; top: 25px' />
<img class='cloud zindex_8' src='images/simple-cloud-1-lg.png' style='left: -71px; top: 79px' />
</div>
<div class='green_forest zindex_10 relative'>
<div class='text_white text_arvo callout_awesome line_height_45'>
Leading content marketing operations
</div>
<div class='text_white text_arvo callout_awesome'>
<b class='inline_block vertical_middle margin_n40t'>run on</b>
<img class='' src='images/kapost-logo-sm-white.png' />
</div>
<div class='text_green_aqua_dark title_secondary margin_10t text_center font_size_18 italic'>
Watch Content Marketing leaders from organizations such as Intel, Eloqua, and Trip Advisor
<br />
discuss best practices and how they run their machines on Kapost
</div>
</div>
<div class='slide_container blue_seafoam text_center height_789'>
<img class='cloud zindex_9' src='images/girder-left.png' style='left: -140px; top: 0px' />
<img class='cloud' src='images/girder-right.png' style='right: -140px; top: 0px' />
<img class='cloud' src='images/complex-cloud-1-lg.png' style='left: -194px; top: 350px' />
<img class='cloud' src='images/complex-cloud-3-sm.png' style='right: -106px; top: 352px' />
<iframe allowfullscreen='true' class='could relative zindex_10' frameborder='0' height='539' src='http://www.youtube.com/embed/OGwPVCx2Sqo' style='left: 0px; top: 20px;' width='959'></iframe>
<a class='text_blue_3 text_underline text_open_sans italic font_size_18 bold' href='http://kapost.com/#customers' style='position: absolute; top: 647px; right: 40px' target='_blank'>See a list of other Kapost customers</a>
</div>
</div>
<div class='slide slide_with_bleed' id='slide_10'>
<div class='slide_container blue_seafoam height_70'></div>
<div class='marine_blue zindex_9 relative'>
<div class='text_white text_arvo callout_awesome'>
SEE WHAT IMPACT
<b>A CONTENT MARKETING MACHINE</b>
<br />
CAN HAVE FOR
<b>YOU</b>
</div>
<div class='text_blue_dark title_secondary margin_10t text_center font_size_18 italic'>Enter information about your marketing operation to calculate your Return on Investment from Kapost</div>
</div>
<div class='slide_container blue_seafoam text_center'>
<div id='calculator'>
<img class='cloud' src='images/calculator.png' style='left: 30px; top: 28px' />
<div class='input_container'>
<label for='revenue_goal'>New Revenue Goal:</label>
<img class='tip' rel='tooltip' src='images/question-mark.png' title='This should be the additional annual revenue planned to be generated by sales and marketing in your organization' />
<br />
<span class='dollar'>$</span>
<input class='with_dollar' id='revenue_goal' name='revenue_goal' />
</div>
<div class='input_container'>
<label for='average_revenue'>Average Revenue per Sale:</label>
<img class='tip' rel='tooltip' src='images/question-mark.png' title='Average annual generated by each new customer' />
<br />
<span class='dollar'>$</span>
<input class='with_dollar' id='average_revenue' name='average_revenue' />
</div>
<div class='input_container'>
<label for='revenue_marketing'>% Revenue from Marketing:</label>
<img class='tip' rel='tooltip' src='images/question-mark.png' title='The percentage of the New Revenue Goal that marketing is responsible to generate through leads, opportunities that it produces' />
<br />
<span class='percent'>%</span>
<input id='revenue_marketing' name='revenue_marketing' value='35' />
</div>
<div class='input_container'>
<label for='conversion'>% Conversion Visitor/Touch to Lead:</label>
<img class='tip' rel='tooltip' src='images/question-mark.png' title='The percentage of marketing touches / site visitors that convert to leads. The default given is an industry average.' />
<br />
<span class='percent'>%</span>
<input id='conversion' name='conversion' value='2' />
</div>
<div class='input_container'>
<label for='lead'>% Lead to Customer:</label>
<img class='tip' rel='tooltip' src='images/question-mark.png' title='The percentage of leads that convert to customers. The default given is an industry average.' />
<br />
<span class='percent'>%</span>
<input id='lead' name='lead' value='.25' />
</div>
<button class='funnel_it disabled' id='funnel_it' name='funnel_it'>
See your Funnel
<span class='arrow'></span>
</button>
<img class='dots' src='images/dots.png' />
</div>
<div id='funnel_1'>
<div class='text_green_forest text_arvo font_size_30'>
YOUR
<b>CURRENT</b>
FUNNEL
</div>
<div class='conversion leads'>
<div class='value'></div>
<div class='label'>Conversion</div>
</div>
<div class='conversion customers'>
<div class='value'></div>
<div class='label'>Conversion</div>
</div>
<div class='funnel funnel_1'>
<div class='value visitors'></div>
<div class='label'>Visitors / Touches</div>
<div class='value leads'></div>
<div class='label'>Leads</div>
<div class='value customers'></div>
<div class='label'>Customers</div>
</div>
<div class='funnel_value'></div>
<div class='funnel_label'>New Annual Revenue</div>
<button class='rev_it' id='rev_it' name='rev_it'>
Rev it up on the Machine!
</button>
<img class='dots' src='images/dots.png' />
<img class='cloud' src='images/gears.png' style='right: 30px; top: 668px' />
</div>
<div id='funnel_2'>
<div class='text_green_forest text_arvo font_size_30'>
YOUR FUNNEL
<b>ON THE MACHINE</b>
</div>
<div class='text_blue_5 title_secondary italic font_size_18 margin_10t line_height_22'>
The improvements your funnel would enjoy from
<br />
the Content Marketing Machine -
</div>
<div class='lifts'>
<div class='machine_conversion lift'>
<div class='value'></div>
<div class='label'>
Traffic Lift
<br />
on Machine
</div>
</div>
<div class='machine_conversion new_leads'>
<div class='label text_blue_5'>Conversion:</div>
<div class='value'></div>
<div class='label'>on Machine</div>
</div>
<div class='conversion leads'>
<div class='value'></div>
<div class='label'>Baseline</div>
</div>
<div class='machine_conversion new_customers'>
<div class='label text_blue_5'>Conversion:</div>
<div class='value'></div>
<div class='label'>on Machine</div>
</div>
<div class='conversion customers'>
<div class='value'></div>
<div class='label'>Baseline</div>
</div>
</div>
<div class='lifts_description'>
Content Marketing operations that use best tools, practices & processes enjoy significantly higher results. Learn more in this
<a href='http://aberdeen.com/' target='_blank'>Aberdeen Report.</a>
</div>
<div class='funnel_description'>
Baseline
<span>On Machine</span>
</div>
<div class='funnel_description gains'>
Your
<br />
Content
<br />
Marketing
<br />
Machine
<b>ROI</b>
</div>
<div class='gains visitors'>
<div class='value'></div>
<div class='label'>More Visitors</div>
</div>
<div class='gains leads'>
<div class='value'></div>
<div class='label'>More Leads</div>
</div>
<div class='gains customers'>
<div class='value'></div>
<div class='label'>More Customers</div>
</div>
<div class='gains revenue'>
<div class='value'></div>
<div class='label'>More Revenue</div>
</div>
<div class='funnel funnel_2'>
<div class='value visitors'></div>
<div class='label'>Visitors / Touches</div>
<div class='value leads'></div>
<div class='label'>Leads</div>
<div class='value customers'></div>
<div class='label'>Customers</div>
</div>
<div class='funnel_value'></div>
<div class='funnel_label'>New Annual Revenue</div>
</div>
</div>
<div class='slide_container blue_seafoam height_70'></div>
</div>
<div class='slide slide_with_bleed height_1600' id='slide_11'>
<div class='slide_container blue_seafoam height_189'>
<div class='text_green_forest text_arvo callout_awesome padding_79t zindex_9 relative'>
Content is
<b>critical</b>
to
<br />
<b>marketing success</b>
</div>
<img class='cloud' src='images/cloud-and-banner.png' style='left: 0px; top: 70px' />
<img class='cloud' src='images/complex-cloud-4-sm.png' style='right: -160px; top: -70px' />
<img class='cloud zindex_9' src='images/simple-cloud-3-sm.png' style='left: 4px; top: 219px' />
<img class='cloud zindex_9' src='images/complex-cloud-1-sm.png' style='right: -82px; top: 213px' />
</div>
<div class='green_aqua zindex_10 relative'>
<div class='text_white text_arvo callout_awesome' style='line-height: 16px'>
Use
<img class='margin_n20t' src='images/kapost-logo-sm.png' />
to build and operate
<br />
your content marketing machine
</div>
</div>
<div class='slide_container blue_seafoam height_646'>
<div class='list_item_2 text_green_forest text_center italic padding_70t'>
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<b>To learn more, contact</b>
<a href='mailto:sales@kapost.com'>sales@kapost.com</a>
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