Funnels

[Drew-Macgibbon]

Review: 20th Dec 25
Status: Partial Implementation
Purpose: Agnostic funnel flow for efficient digital and in-person lead capture

Why?

• Core part of business-model validation
• Proven strategy to increase conversions
• Addresses the core problem of technical founders - they struggle to get customers and validate ideas

Why Not?

• Isn't this just a landing page?
• Not the typical website structure people would expect from a SaaS product

How?

• pages/index.vue acts as top of funnel for digital leads
  • converts via direct|funnel|social|rss
• pages/offers/index.vue acts as top of funnel for in-person leads, think of it like a digital business card
  • converts via direct|funnel|social|rss
• content/pages/offers/* for individual offer sales pages
  • converts via direct
• components/convert drive funnel progression and conversion