#Organization
[we are talking about the organization of the campaign here, not the structure of the group running the campaign]
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Articulate the goal, it could be lofty or even a little fuzzy
- is it a very specific goal? or a general state?
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Figure out what's needed to get to that goal
- mozilize (mobilize, actually) lots of people?
- access to decision-makers
- education, awareness
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Define your audience
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Evaluate the ecosystem
- what are others doing?
- are they potential partners?
- who can reach the critical audience well?
- is there something special this group can bring to the effort?
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Sustainability of the effort
- how long is the campaign?
- how committed are the leaders? And are they committed to a specific goal, or more a change of state?
- are there ways people can have an ebb-and-flow of effort to avoid burnout?
- how to get the most efficient use of people's time and focus?
- have different levels of engagement
- develp new generations of leaders for long-term campaigns
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Develop support sytems for people leading the campaign
- the weight of the campaign can be large; and you may hear a lot more problems
- are the leaders staying open to new ideas, and increasing effecitiveness?
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List the potential tactics
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Test, iterate, develop a feedback loop re effectiveness of the tactics