diff --git a/.github/workflows/publish-release.yml b/.github/workflows/publish-release.yml
new file mode 100644
index 0000000..88b48d6
--- /dev/null
+++ b/.github/workflows/publish-release.yml
@@ -0,0 +1,97 @@
+name: Publish Package
+
+on:
+  pull_request:
+    types: [closed]
+    branches:
+      - master
+
+permissions:
+  contents: write
+
+jobs:
+  test-and-build:
+    name: Test and build
+    uses: ./.github/workflows/test-and-build.yml
+
+  publish:
+    # if: github.event.pull_request.merged == true && (contains(github.event.pull_request.labels.*.name, 'release:major') || contains(github.event.pull_request.labels.*.name, 'release:minor') || contains(github.event.pull_request.labels.*.name, 'release:patch'))
+    if: contains(github.event.pull_request.labels.*.name, 'release:major') || contains(github.event.pull_request.labels.*.name, 'release:minor') || contains(github.event.pull_request.labels.*.name, 'release:patch')
+    needs: test-and-build
+    runs-on: ubuntu-latest
+    steps:
+      - name: Determine version type from label
+        id: version-type
+        run: |
+          LABELS='${{ toJson(github.event.pull_request.labels.*.name) }}'
+          if echo $LABELS | grep -a "release:major"; then
+            VERSION_TYPE="major"
+          elif echo $LABELS | grep -a "release:minor"; then
+            VERSION_TYPE="minor"
+          elif echo $LABELS | grep -a "release:patch"; then
+            VERSION_TYPE="patch"
+          else
+            echo "::error::No valid release label found (release:major, release:minor, release:patch)."
+            exit 1
+          fi
+          echo "type=$VERSION_TYPE" >> $GITHUB_OUTPUT
+          echo "Running a $VERSION_TYPE release"
+
+      - name: Configure git access
+        uses: actions/create-github-app-token@v1
+        id: app-token
+        with:
+          app-id: ${{ secrets.JAM_GIT_PUSHER_APP_ID }}
+          private-key: ${{ secrets.JAM_GIT_PUSHER_PRIVATE_KEY }}
+
+      - name: Checkout
+        uses: actions/checkout@v3
+        with:
+          ref: "master"
+          fetch-depth: 0
+          token: ${{ steps.app-token.outputs.token }}
+
+      - name: Setup Node.js
+        uses: actions/setup-node@v3
+        with:
+          node-version: "18.19"
+          registry-url: "https://registry.npmjs.org"
+
+      - name: Configure git author
+        run: |
+          git config user.name GitHub Actions
+          git config user.email github-actions@github.com
+
+      - name: Install dependencies
+        run: npm ci
+
+      - name: Tag release
+        id: bump-version
+        run: |
+          npm version "${{ steps.version-type.outputs.type }}"
+          echo "new_version=$(jq -r .version package.json)" >> $GITHUB_OUTPUT
+
+      # Run this after the version bump! So that the version is correct in the release
+      - name: Build
+        run: npm run build
+
+      # Run this after the build! So we only push tags if the build is successful
+      - name: Push tags
+        run: git push --tags origin HEAD
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+
+      - name: Create a GitHub Release
+        uses: actions/create-release@v1
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+        with:
+          tag_name: v${{ steps.bump-version.outputs.new_version }}
+          release_name: v${{ steps.bump-version.outputs.new_version }}
+          draft: false
+          prerelease: false
+
+      - name: Publish to NPM
+        run: npm publish
+        env:
+          NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
diff --git a/.github/workflows/test-and-build.yml b/.github/workflows/test-and-build.yml
index 2120826..7172721 100644
--- a/.github/workflows/test-and-build.yml
+++ b/.github/workflows/test-and-build.yml
@@ -1,5 +1,8 @@
 name: Test and build when pushing to a branch
-on: push
+on:
+  push:
+  workflow_call:
+
 jobs:
   test_and_build:
     runs-on: ubuntu-latest
diff --git a/README.md b/README.md
index 94dd6fd..31b0a85 100644
--- a/README.md
+++ b/README.md
@@ -2,10 +2,10 @@
 [npm-image]: https://badge.fury.io/js/rimless.svg
 [commitizen-url]: http://commitizen.github.io/cz-cli/
 [commitizen-image]: https://img.shields.io/badge/commitizen-friendly-brightgreen.svg
-[license-url]: https://github.com/au-re/rimless/LICENSE
+[license-url]: https://github.com/jamdotdev/rimless/LICENSE
 
 <p align="center">
-  <img src="https://raw.githubusercontent.com/au-re/rimless/master/assets/icon.png"/>
+  <img src="https://raw.githubusercontent.com/jamdotdev/rimless/master/assets/icon.png"/>
 </p>
 
 # rimless
diff --git a/package-lock.json b/package-lock.json
index 5e5c28d..0840d0d 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -1,11 +1,11 @@
 {
-  "name": "rimless",
+  "name": "@jam.dev/rimless",
   "version": "0.4.0",
   "lockfileVersion": 3,
   "requires": true,
   "packages": {
     "": {
-      "name": "rimless",
+      "name": "@jam.dev/rimless",
       "version": "0.4.0",
       "license": "MIT",
       "devDependencies": {
diff --git a/package.json b/package.json
index 91db83f..fa35acf 100644
--- a/package.json
+++ b/package.json
@@ -1,15 +1,17 @@
 {
-  "name": "rimless",
+  "name": "@jam.dev/rimless",
   "author": "Aurélien Franky",
   "version": "0.4.0",
   "license": "MIT",
-  "homepage": "https://github.com/au-re/rimless",
+  "homepage": "https://github.com/jamdotdev/rimless",
   "description": "event base communication made easy with a promise-based API wrapping `postMessage`",
   "type": "module",
   "main": "lib/rimless.js",
   "module": "lib/rimless.js",
   "types": "lib/index.d.ts",
-  "files": ["lib"],
+  "files": [
+    "lib"
+  ],
   "scripts": {
     "dev": "vite",
     "build": "tsc -b && vite build",
@@ -22,7 +24,10 @@
   },
   "repository": {
     "type": "git",
-    "url": "https://github.com/au-re/rimless.git"
+    "url": "git+https://github.com/jamdotdev/rimless.git"
+  },
+  "publishConfig": {
+    "access": "public"
   },
   "devDependencies": {
     "@chromatic-com/storybook": "^1.7.0",