diff --git a/proto b/proto
index 51bf0dc6..2ed69669 160000
--- a/proto
+++ b/proto
@@ -1 +1 @@
-Subproject commit 51bf0dc64bb5db52eef1a4bb96afd234e01268a0
+Subproject commit 2ed69669078ede137ae770434e8e519302c3dbcd
diff --git a/src/api/proto-http/common/index.ts b/src/api/proto-http/common/index.ts
index 681d4f26..abb3d0e4 100644
--- a/src/api/proto-http/common/index.ts
+++ b/src/api/proto-http/common/index.ts
@@ -398,7 +398,7 @@ export type ProductInsert = {
 };
 
 export type ProductBody = {
-  preorder: string | undefined;
+  preorder: wellKnownTimestamp | undefined;
   name: string | undefined;
   brand: string | undefined;
   sku: string | undefined;
@@ -450,7 +450,7 @@ export type Product = {
 
 export type ProductDisplay = {
   productBody: ProductBody | undefined;
-  thumbnail: MediaItem | undefined;
+  thumbnail: MediaFull | undefined;
 };
 
 export type ProductSize = {
diff --git a/src/api/proto-http/frontend/index.ts b/src/api/proto-http/frontend/index.ts
index f09b3491..bd5d8322 100644
--- a/src/api/proto-http/frontend/index.ts
+++ b/src/api/proto-http/frontend/index.ts
@@ -67,11 +67,11 @@ export type common_Product = {
 
 export type common_ProductDisplay = {
   productBody: common_ProductBody | undefined;
-  thumbnail: common_MediaItem | undefined;
+  thumbnail: common_MediaFull | undefined;
 };
 
 export type common_ProductBody = {
-  preorder: string | undefined;
+  preorder: wellKnownTimestamp | undefined;
   name: string | undefined;
   brand: string | undefined;
   sku: string | undefined;
@@ -294,7 +294,10 @@ export type common_CurrencyRate = {
 };
 
 export type GetProductRequest = {
-  slug: string | undefined;
+  gender: string | undefined;
+  brand: string | undefined;
+  name: string | undefined;
+  id: number | undefined;
 };
 
 export type GetProductResponse = {
@@ -691,10 +694,19 @@ export function createFrontendServiceClient(
       }) as Promise<GetHeroResponse>;
     },
     GetProduct(request) { // eslint-disable-line @typescript-eslint/no-unused-vars
-      if (!request.slug) {
-        throw new Error("missing required field request.slug");
+      if (!request.gender) {
+        throw new Error("missing required field request.gender");
+      }
+      if (!request.brand) {
+        throw new Error("missing required field request.brand");
+      }
+      if (!request.name) {
+        throw new Error("missing required field request.name");
+      }
+      if (!request.id) {
+        throw new Error("missing required field request.id");
       }
-      const path = `api/frontend/product/${request.slug}`; // eslint-disable-line quotes
+      const path = `api/frontend/product/${request.gender}/${request.brand}/${request.name}/${request.id}`; // eslint-disable-line quotes
       const body = null;
       const queryParams: string[] = [];
       let uri = path;