diff --git a/chart/sqs-prometheus-exporter/Chart.yaml b/chart/sqs-prometheus-exporter/Chart.yaml
index 70bfa0c..e48395e 100644
--- a/chart/sqs-prometheus-exporter/Chart.yaml
+++ b/chart/sqs-prometheus-exporter/Chart.yaml
@@ -1,6 +1,6 @@
 apiVersion: v2
 name: sqs-prometheus-exporter
-version: 1.1.7
+version: 2.0.0
 description: Helm chart for the SQS Prometheus Exporter
 keywords:
   - prometheus
diff --git a/chart/sqs-prometheus-exporter/README.md b/chart/sqs-prometheus-exporter/README.md
index 15306e4..1c32943 100644
--- a/chart/sqs-prometheus-exporter/README.md
+++ b/chart/sqs-prometheus-exporter/README.md
@@ -4,6 +4,8 @@ A simple, lightweight Prometheus metrics exporter for [AWS's Simple Queue Servic
 
 # Use
 
+## Installation
+
 ```bash
 helm repo add jmriebold https://jmriebold.github.io/charts
 helm install release-name --set sqs.region=[region-name] \
@@ -11,6 +13,12 @@ helm install release-name --set sqs.region=[region-name] \
   jmriebold/sqs-prometheus-exporter
 ```
 
+## Upgrading
+
+### From 1.x.x to 2.x.x
+
+This version adds a Prometheus PodMonitor CRD and refactors the deployment selector labels, both of which are breaking changes, the latter of which requires a chart reinstall. When reinstalling, ensure that `podMonitor.labels.release` matches your Prometheus PodMonitor selector.
+
 # Configuration
 
 ## AWS
diff --git a/chart/sqs-prometheus-exporter/templates/_helpers.tpl b/chart/sqs-prometheus-exporter/templates/_helpers.tpl
index 4ce2c77..41d46fa 100644
--- a/chart/sqs-prometheus-exporter/templates/_helpers.tpl
+++ b/chart/sqs-prometheus-exporter/templates/_helpers.tpl
@@ -39,8 +39,21 @@ Set default container port name.
 {{- end -}}
 
 {{/*
-Set default service port name.
+Selector labels
 */}}
-{{- define "portNames.service" -}}
-{{- print "http" -}}
+{{- define "sqs-prometheus-exporter.selectorLabels" -}}
+app.kubernetes.io/name: {{ include "sqs-prometheus-exporter.name" . }}
+app.kubernetes.io/instance: {{ .Release.Name }}
+{{- end -}}
+
+{{/*
+Common labels
+*/}}
+{{- define "sqs-prometheus-exporter.labels" -}}
+helm.sh/chart: {{ include "sqs-prometheus-exporter.chart" . }}
+{{ include "sqs-prometheus-exporter.selectorLabels" . }}
+{{- if .Chart.AppVersion }}
+app.kubernetes.io/version: {{ .Chart.AppVersion | quote }}
+{{- end }}
+app.kubernetes.io/managed-by: {{ .Release.Service }}
 {{- end -}}
diff --git a/chart/sqs-prometheus-exporter/templates/deployment.yaml b/chart/sqs-prometheus-exporter/templates/deployment.yaml
index 9cc9102..c8a4892 100644
--- a/chart/sqs-prometheus-exporter/templates/deployment.yaml
+++ b/chart/sqs-prometheus-exporter/templates/deployment.yaml
@@ -4,26 +4,20 @@ metadata:
   name: {{ .Values.app.name }}
   namespace: {{ .Release.Namespace }}
   labels:
-    app: {{ template "sqs-prometheus-exporter.name" . }}
-    chart: {{ template "sqs-prometheus-exporter.chart" . }}
-    release: {{ .Release.Name }}
-    heritage: {{ .Release.Service }}
+    {{- include "sqs-prometheus-exporter.labels" . | nindent 4 }}
 spec:
   replicas: 1
   selector:
     matchLabels:
-      app: {{ template "sqs-prometheus-exporter.name" . }}
-      release: {{ .Release.Name }}
+      {{- include "sqs-prometheus-exporter.selectorLabels" . | nindent 6 }}
   template:
     metadata:
       labels:
-        app: {{ template "sqs-prometheus-exporter.name" . }}
-        release: {{ .Release.Name }}
+        {{- include "sqs-prometheus-exporter.labels" . | nindent 8 }}
       annotations:
 {{- with .Values.deployment.podAnnotations }}
 {{ toYaml . | indent 8 }}
 {{- end }}
-        prometheus.io/scrape: "true"
     spec:
 {{- if or .Values.serviceAccount.name .Values.serviceAccount.create }}
       serviceAccountName: {{ .Values.serviceAccount.name | default .Values.app.name | quote }}
@@ -33,9 +27,9 @@ spec:
           image: "{{ .Values.image.repository }}:{{ .Values.image.tag | default .Chart.AppVersion }}"
           imagePullPolicy: IfNotPresent
           ports:
-            - name: traffic
+            - name: {{ template "portNames.container" . }}
+              protocol: {{ .Values.deployment.protocol }}
               containerPort: {{ .Values.deployment.port }}
-              protocol: TCP
           resources:
 {{- with .Values.deployment.resources }}
 {{ toYaml . | indent 12 }}
diff --git a/chart/sqs-prometheus-exporter/templates/podmonitor.yaml b/chart/sqs-prometheus-exporter/templates/podmonitor.yaml
new file mode 100644
index 0000000..bd6d229
--- /dev/null
+++ b/chart/sqs-prometheus-exporter/templates/podmonitor.yaml
@@ -0,0 +1,36 @@
+{{- if .Values.podMonitor.enabled }}
+apiVersion: monitoring.coreos.com/v1
+kind: PodMonitor
+metadata:
+  name: {{ .Values.app.name }}
+  namespace: {{ .Release.Namespace }}
+  labels:
+    {{- include "sqs-prometheus-exporter.labels" . | nindent 4 }}
+{{- with .Values.podMonitor.labels }}
+{{ toYaml . | indent 4 }}
+{{- end }}
+spec:
+  podMetricsEndpoints:
+    - path: /metrics
+      port: {{ template "portNames.container" . }}
+      interval: {{ .Values.podMonitor.interval }}
+      {{- with .Values.podMonitor.metricRelabelings }}
+      metricRelabelings:
+        {{- toYaml . | nindent 8 }}
+      {{- end }}
+      {{- with .Values.podMonitor.relabelings }}
+      relabelings:
+        {{- toYaml . | nindent 8 }}
+      {{- end }}
+  selector:
+    matchLabels:
+      {{- include "sqs-prometheus-exporter.selectorLabels" . | nindent 6 }}
+  namespaceSelector:
+    matchNames:
+      - {{ .Release.Namespace }}
+  {{- with .Values.podMonitor.targetLabels }}
+  targetLabels:
+    {{- toYaml . | nindent 4 }}
+  {{- end }}
+{{- end }}
+
diff --git a/chart/sqs-prometheus-exporter/templates/serviceaccount.yaml b/chart/sqs-prometheus-exporter/templates/serviceaccount.yaml
index 219a5a1..a0ebb6a 100644
--- a/chart/sqs-prometheus-exporter/templates/serviceaccount.yaml
+++ b/chart/sqs-prometheus-exporter/templates/serviceaccount.yaml
@@ -5,10 +5,7 @@ metadata:
   name: {{ .Values.app.name }}
   namespace: {{ .Release.Namespace }}
   labels:
-    app: {{ template "sqs-prometheus-exporter.name" . }}
-    chart: {{ template "sqs-prometheus-exporter.chart" . }}
-    release: {{ .Release.Name }}
-    heritage: {{ .Release.Service }}
+    {{- include "sqs-prometheus-exporter.labels" . | nindent 4 }}
 {{- with .Values.serviceAccount.annotations }}
   annotations:
 {{ toYaml . | indent 4 }}
diff --git a/chart/sqs-prometheus-exporter/values.yaml b/chart/sqs-prometheus-exporter/values.yaml
index a483f8d..389eafb 100644
--- a/chart/sqs-prometheus-exporter/values.yaml
+++ b/chart/sqs-prometheus-exporter/values.yaml
@@ -26,6 +26,17 @@ serviceAccount:
   create: false
   annotations: {}
 
+podMonitor:
+  # Enable Prometheus metrics scraping
+  enabled: true
+  interval: 30s
+  labels:
+    # Must match Prometheus PodMonitor selector
+    release: kube-prometheus-stack
+  relabelings: []
+  metricRelabelings: []
+  targetLabels: []
+
 sqs:
   region: us-west-2
   queueUrls: []