feat: Update OpenTelemetry semantic conventions #130

Job	Run time
test-platforms-and-versions (ubuntu-latest, 11)	1m 32s
test-contract-tests	1m 17s
test-packaging	1m 35s
test-platforms-and-versions (ubuntu-latest, 17)	1m 35s
test-platforms-and-versions (ubuntu-latest, 8)	1m 24s
test-platforms-and-versions (ubuntu-latest, 19)	1m 32s
	8m 55s

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