feat: Update OpenTelemetry semantic conventions #142

Job	Run time
test-contract-tests	2m 52s
test-platforms-and-versions (ubuntu-latest, 17)	2m 38s
test-platforms-and-versions (ubuntu-latest, 11)	2m 40s
test-platforms-and-versions (ubuntu-latest, 8)	2m 44s
test-packaging	3m 40s
test-platforms-and-versions (ubuntu-latest, 19)	2m 44s
	17m 18s

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