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<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<meta charset="UTF-8">
<title>Stash</title>
<meta name="viewport" content="width=device-width, initial-scale=1">
<!-- Quattrocento Sans -->
<link href="https://fonts.googleapis.com/css?family=Quattrocento+Sans:400,700" rel="stylesheet">
<link href="https://fonts.googleapis.com/css?family=Hammersmith+One" rel="stylesheet">
<!-- Monsterrat -->
<link href='https://fonts.googleapis.com/css?family=Montserrat' rel='stylesheet'>
<!-- Roboto -->
<link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">
<!-- Font Awesome -->
<link href="https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css" rel="stylesheet">
<!-- <link rel="stylesheet" type="text/css" href="styles/normalize.css"> -->
<link rel="stylesheet" type="text/css" href="styles/navbar.css">
<link rel="stylesheet" type="text/css" href="styles/sc.css">
<link rel="stylesheet" type="text/css" href="styles/footer.css">
<script
src="https://code.jquery.com/jquery-3.3.1.js"
integrity="sha256-2Kok7MbOyxpgUVvAk/HJ2jigOSYS2auK4Pfzbm7uH60="
crossorigin="anonymous"></script>
<script src="js/scripts.js"></script>
</head>
<body>
<header id="nav-toggle-1">
<a href="index.html" class="logo">
<img src="images/logo.svg">
</a>
<input type="checkbox" id="nav-toggle" class="nav-toggle">
<nav>
<ul>
<!-- <li><a data scroll href="#projects">Work</a></li> -->
<li><a href="about.html">About</a></li>
<li><a href="#">Blog</a></li>
<li><a data scroll href="#contact">Contact</a></li>
</ul>
</nav>
<label for="nav-toggle" class="nav-toggle-label">
<span></span>
</label>
</header>
<section>
<div class="hero-image">
<img src="images/mockup2.jpg" />
</div>
<h1 id="stash"><span>Stash</span></h1>
<div class="container">
<div class="row">
<div class="col-sm-12">
<a class="button" href="https://invis.io/A9R4GKXRCWG" target="_blank">Prototype</a>
<p>Stash is a cloud storage service focusing on providing a seamless experience to users in regards to creating and saving content. Stash prides itself on offering a real offline service while maintaining unbeatable security features.</p>
</div>
</div>
<div class="row white-two-up">
<div class="col">
<span class="bold">Problem</span>
<p>Growing competition of cloud storage services that all seem to offer great benefits, but with many flaws such as lack of security, colloboration features, and confusing UI.</p>
</div>
<div class="col">
<span class="bold">Solution</span>
<p>Create a web application that focuses on simplicity while proving the necessary features that users are unable to get in other cloud storage services.</p>
</div>
</div>
<div class="row white-two-up">
<div class="col">
<span class="bold">Roles</span>
<ul>
<li>UX Design</li>
<li>Visual Design</li>
<li>Branding & Identity</li>
</ul>
</div>
<div class="col">
<span class="bold">Tools</span>
<ul>
<li>Sketch</li>
<li>InVision</li>
<li>Figma</li>
<li>Usability Hub</li>
<li>Draw.io</li>
<li>Adobe Photoshop</li>
<li>Adobe Illustrator</li>
</ul>
</div>
</div>
</div>
</section>
<section>
<h2>Research</h2>
<div class="container">
<h3>User Survey</h3>
<p>The results of the survey proved that although there are many competitors in the cloud storage industry, participants are still not 100% satisfied. There were a number of issues ranging from confusing UI to no real offline access. My survey highlights will focus on cloud storage users.</p>
<div class="row blue-three-up">
<div class="col">
<span>88%</span>
<p>of users utilize cloud storage</p>
</div>
<div class="col">
<span>50%</span>
<p>of those users utilize Google Drive.</p>
</div>
<div class="col">
<span>100%</span>
<p>of users utilize cloud storage for saving files</p>
</div>
</div>
<div class="row blue-three-up">
<div class="col">
<span>90%</span>
<p>of users utilize cloud storage for sharing and collaborating</p>
</div>
<div class="col">
<span>54%</span>
<p>of users would like to see an improvement in uploading files</p>
</div>
<div class="col">
<span>59%</span>
<p>of users would like to see an improvement in collobration features</p>
</div>
</div>
<h3>Survey Takeaways</h3>
<div class="row">
<div class="col-sm-4 offset-sm-2">
<ul>
<li>Focus mainly on Google Drive as the main competitor</li>
<li>Collaboration, saving/uploading file features are important</li>
</ul>
</div>
<div class="col-sm-4">
<ul>
<li>UI can be confusing</li>
<li>Not enough free storage</li>
<li>Offer more variety of pricing plans</li>
</ul>
</div>
<div class="col">
<a class="button" href="https://tinyurl.com/y4dop8u9" target="_blank">Survey Results</a>
</div>
</div>
<h3>Competitive Analysis</h3>
<div class="row">
<div class="col-sm-12">
<p>Next I moved onto getting to know my competitors. My competitive analysis (SWOT analysis) focused on the top three companies that I based on my own research: Google Drive, Dropbox, and OneDrive.</p>
</div>
</div>
<div class="row comp-analysis">
<div class="col-sm-4">
<div class="box-shadow">
<img src="images/googledrive.png" />
<p><span class="bold">GoogleDrive</span> is the most popular due to its free plan offers the most space with 15GB. Furthermore, they have the most features and customizability. However, this is also their disadvantage as the UI can be confusing specifically in regards to the dashboard.</p>
</div>
</div>
<div class="col-sm-4">
<div class="box-shadow">
<img src="images/dropbox.png" />
<p><span class="bold">Dropbox</span> thrives off simplicity, but only offers 2GB free space. Also, you can upload and save files. There are some collaboration features as well, but you can not create content.</p>
</div>
</div>
<div class="col-sm-4">
<div class="box-shadow">
<img src="images/onedrive.png" />
<p><span class="bold">Onedrive</span> strengths and weakness are how compatible it is with Microsoft office 365. This can be seen as a weakness as non-Microsoft Office 365 users may not want to use OneDrive. It does not have the universal appeal as other cloud storage services have.</p>
</div>
</div>
</div>
<h3>Thoughts After Conducting Analysis</h3>
<div class="row">
<div class="col-sm-12">
<p>All 3 competitors are known for having specific or set of features. After taking into account of the survey results and the strengths plus weaknesses of the competitors I’ve decided that Stash should be known for organizing, creating, collaboration. </p>
<a class="button no-margin" href="https://tinyurl.com/ycewlq5d" target="_blank">Competitive Analysis</a>
</div>
</div>
</div>
</section>
<section>
<h2>Information Architecture</h2>
<div class="container">
<div class="row">
<div class="col-sm-12">
<h3>User Personas</h3>
<p>I created user personas from interviews I conducted to represent the goals and behaviors of potential users and to help guide decisions in regards to the product.</p>
</div>
</div>
<div class="row personas">
<div class="col-sm-12">
<div class="row">
<div class="col-sm-5">
<img src="images/amanda.png" />
<span class="image-label">Amanda <span>home worker</span></span>
</div>
<div class="col-sm-5 offset-sm-2 desktop-only">
<img src="images/kara.png" />
<span class="image-label">Kara <span>student</span></span>
</div>
</div>
<div class="row">
<div class="col-sm-5">
<p><span class="bold break">Motivation</span>Amanda works from home for a Marketing Agency. Her team prefers to use Google Drive to create, share, and save content. She is an avid cloud storage user due to work, without it she wouldn't be able to work remote and accomplish a lot of her tasks. She is allowed to set her own hours and can work from anywhere.</p>
</div>
<div class="col-sm-5 offset-sm-2 desktop-only">
<p><span class="bold break">Motivation</span>Kara is a student, getting her masters in Business Administration. She uses both Dropbox and Google Drive. She prefers the simplicity of Dropbox, but is unable to use it to create content. Ultimately, she would rather use one cloud storage service but have yet to find something suitable for her. She uses cloud storage often for school and daily life. </p>
</div>
</div>
<div class="row">
<div class="col-sm-5">
<p><span class="bold break">Frustration</span>Wants a product that will have more collaboration features.<br/>Wants a true offline experience.</p>
</div>
<div class="col-sm-5 offset-sm-2 desktop-only">
<p><span class="bold break">Frustration</span>Wants to feel safe (more security features)<br />Wants a faster learning curve </p>
</div>
</div>
<div class="row">
<div class="col-sm-5">
<p><span class="bold break">Biography</span>Amanda works online full-time. She enjoys working from coffee shops and co-working spaces. She wants to travel more since her job allows her too. However, she is worried about internet connectivity as Google Drive does not have all features available offline.</p>
</div>
<div class="col-sm-5 offset-sm-2 desktop-only">
<p><span class="bold break">Biography</span>Kara is a full-time worker at a Real Estate company and part-time student. She is looking to make a career change into Business Operations. She is a very busy person but in her free time, she likes to attend concerts and go out to eat.</p>
</div>
</div>
<div class="row">
<div class="col-sm-5">
<blockquote>“Cloud storage plays an important role in my daily life if only I could actually access it from anywhere”</blockquote>
</div>
<div class="col-sm-5 offset-sm-2 desktop-only">
<blockquote>“I want the simplicity of Dropbox mixed with the great features of Google Drive”</blockquote>
</div>
</div>
</div>
<div class="col-sm-12 mobile-only">
<img src="images/kara.png" />
<span class="image-label">Kara <span>student</span></span>
<p class="small-margin"><span class="bold break">Motivation</span>Kara is a student, getting her masters in Business Administration. She uses both Dropbox and Google Drive. She prefers the simplicity of Dropbox, but is unable to use it to create content. Ultimately, she would rather use one cloud storage service but have yet to find something suitable for her. She uses cloud storage often for school and daily life. </p>
<p><span class="bold break">Frustration</span>Wants to feel safe (more security features)<br />Wants a faster learning curve </p>
<p><span class="bold break">Biography</span>Kara is a full-time worker at a Real Estate company and part-time student. She is looking to make a career change into Business Operations. She is a very busy person but in her free time, she likes to attend concerts and go out to eat.</p>
<blockquote>“I want the simplicity of Dropbox mixed with the great features of Google Drive”</blockquote>
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h3>User Stories</h3>
<p>The data from the survey, user personas, and competitive analysis provided great insight on what the main features of the product should be. My MVP will be focused on:</p>
</div>
</div>
<div class="row">
<div class="col-sm-4 offset-sm-4">
<ol>
<li>Onboarding Process</li>
<li>Saving/Uploading</li>
<li>Creating Content</li>
<li>Sharing</li>
<li>Comment</li>
<li>Being able to chat</li>
<li>Securing account through 2F-A</li>
</ol>
</div>
</div>
<div class="row">
<div class="col">
<a class="button" href="https://tinyurl.com/yd9phjeq" target="_blank">User Stories</a>
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h3>User Flows</h3>
<p>Next we have the user flows to show how the user would interact with the product. The user flows visualizes the process (step by step) from onboarding to navigating the dashboard. Below is a user flow of saving/uploading an item.</p>
</div>
</div>
<div class="row">
<div class="col-sm-6"><img src="images/One_File_Page_3.jpg" /></div>
<div class="col-sm-6"><img src="images/One_File_Page_2.jpg" /></div>
</div>
<div class="row">
<div class="col">
<a class="button" href="#">User Flows</a>
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h3>Wireframes</h3>
<p>The information provided from the user stories and flows allowed me to move onto the next step of creating the Homepage (top 3) and Dashboard (bottom 2) wireframes (sketches and lo-fidelity) that represents the MVP framework of the site.</p>
</div>
</div>
<div class="row">
<div class="col-sm-5 offset-sm-1"><img src="images/scan_2.jpg" /></div>
<div class="col-sm-5"><img src="images/scan_1.jpg" /></div>
</div>
<div class="row">
<div class="col-sm-8 offset-sm-2">
<img src="images/sign_up.jpg" />
</div>
</div>
<div class="row">
<div class="col-sm-6"><img src="images/sign_up-1.jpg" /></div>
<div class="col-sm-6"><img src="images/dashboard_sketch.jpg" /></div>
</div>
<div class="row">
<div class="col">
<a class="button" href="https://tinyurl.com/y656h366" target="_blank">Lo-Fidelity Wireframes</a>
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h3>Usability Test</h3>
<p>The lo-fidelity wireframes were then turned into a clickable prototype. The clickable prototype was used to conduct usability tests: 2 in-person, and 1 remote. This helped me see how users interact with the sketches without visual clues.</p>
<h4>Users were asked to perform the following tasks:</h4>
<div class="row">
<div class="col-sm-4 offset-sm-4">
<ol class="centered">
<li>Onboarding</li>
<li>Uploading</li>
<li>Organizing</li>
</ol>
</div>
</div>
<h4>I found that:</h4>
<ol>
<li>Finding the more options by clicking the checkbox is confusing</li>
<li>Too many sign-in options (i.e. Yahoo and Outlook) that are not popular like Google and/or Facebook</li>
<li>A user thought the Download button on the dashboard was to upload</li>
</ol>
<h4>Final Thoughts</h4>
<p>Based on the feedback of the navigation pane, I need to get rid of the checkbox and change the layout of the homepage/onboarding experience. </p>
<a class="button no-margin" href="#">Lo-Fidelity Prototype</a>
</div>
</div>
</div>
</section>
<section>
<h2>Visual Design and Branding</h2>
<div class="container">
<div class="row">
<div class="col-sm-12">
<h3>Branding</h3>
<p>In order to develop the concept, I did a mind map on “organize.” This helped me come up with a name for the site “Stash” and generate various logo ideas.</p>
</div>
</div>
<div class="row">
<div class="col-sm-6"><img src="images/scan_3.jpg" /></div>
<div class="col-sm-6"><img src="images/scan_4.jpg"></div>
</div>
<div class="row">
<div class="col-sm-12">
<p>2. <span class="bold">Logo iterations</span>. When I think of the word stash I automatically picture hiding something. Most of my rough first concepts revolved around an squirrel and acorn. I couldn’t resist myself by giving the moustache a shot. I definitely feel that the squirrel with the acorn is visually appealing and 100% conveys the idea of what cloud storage is.</p>
<img src="images/top_5_stash_logos.jpg" />
<p>3. <span class="bold">Style guide</span>. Including color palette and type choices for both logo and website. Hammersmith One seemed like a perfect fit for headlines, links, etc as it is bold. There is no need to make changes to it even a small size stands out with it boldness and unique hand brush feel. Since Hammetsmith is in your face and resembles sort of an amteur-ish look I wanted to counter that with something more elegant and non-intrusive such as Quattrocento Sans.</p>
<img src="images/seamlesscloudstyleguide.jpg" />
</div>
</div>
<div class="row branding-templates">
<div class="col primary-colors">
<div class="row">
<div class="col">
<span class="header">Primary Colors</span>
<div class="color-block">
<div class="color gray">
</div>
<span>#FAFAFA</span>
</div>
<div class="color-block">
<div class="color blue">
</div>
<span>#2D6E9D</span>
</div>
<div class="color-block">
<div class="color orange">
</div>
<span>#D98538</span>
</div>
</div>
</div>
<div class="row">
<div class="col">
<span class="header">Secondary Colors</span>
<div class="color-block">
<div class="color second-gray">
</div>
<span>#0DB4B9</span>
</div>
<div class="color-block">
<div class="color dark-blue">
</div>
<span>#28B6C4</span>
</div>
</div>
</div>
</div>
<div class="col typeface">
<div class="row">
<div class="col">
<span class="header">Typeface</span>
<h1>Hammersmith One (Headlines)</h1>
<h2>Quattrocento Sans (Body)</h2>
<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam finibus quis sapien id vulputate. Vestibulum ante </p>
<p class="bold">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam finibus quis sapien id vulputate. Vestibulum ante </p>
<p class="italic">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam finibus quis sapien id vulputate. Vestibulum ante </p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h3>Hi-Fidelity Mockups and User Testing</h3>
<p>While and after creating hi-fidelity mockups I went through various testing including usability and preference testing. The strongest feedback I received was that the spacing on the dashboard was too much, the homepage/sign up section was confusing, and that the black backgroundat the bottom of the homepage felt out of place. Below is a recording of one usability test that was conducted after creating the first hi-fidelity mockups.</p>
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h3>Onboard Iterations</h3>
<h4>Version 1 (left), Version 2 (right), Final version (bottom)</h4>
<p>Based off the feedback from participants, changes had to be made. The biggest change was making the sign up/sign in section more integrated and changing the top nav bar.</p>
<p>1. This when the old logo was used. I wanted the user to be able to create an account on the homepage, one less click.</p>
<p>2. The feedback I got from number indicated that there was too much of a disconnect in the hero section where it shares almost half the screen with the onboarding section. It’s difficult to know where the focus should be. Therefore, I made it so the onboarding section blends it with more with the hero image and text. I also made the top nav bar a different color to help distinguish it more.</p>
<p>3.With a no logo created that perfectly shows what Stash is I made it the centerpiece. When the user clicks to create a account, they will be take to a different screen to complete screen to complete the process.</p>
</div>
</div>
<div class="row">
<div class="col-sm-6"><img src="images/sign_up_old_version.jpg" /></div>
<div class="col-sm-6"><img src="images/homepagenow.jpg" /></div>
</div>
<div class="row">
<div class="col-sm-6 offset-sm-3">
<img src="images/homepagenow-1.jpg" />
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h4>Results from Onboarding preference testing</h4>
<p>I conducted a preference test on the two different versions of the onboarding experience.</p>
<p>85% picked option 2, there were 25 participants. They enjoyed that you could only sign up via email or Facebook as opposed to having more than two options. The top nav bar was also favorable as it distinguishes itself from the rest of the page and the logo sticks out more.</p>
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h3>Dashboard Iterations</h3>
<h4>Version 1 (left), Version 2 (right), Final version (bottom)</h4>
<p>1. Using Figma, I applied my chosen Typeface and Color Palette to my Wireframes.</p>
<p>2. The biggest change I made with the second version was removing the unnecessary space. There is more color variation here which makes it stand out from the first version. Also, the white background along with the gray nav left bar made the first version still feel more like a wireframe. Finally, I removed the buttons on the right as they could cause distraction and made combined into a new button “Add”. Ultimately. the focus should be where the content is and the left nav bar. That is what I was hoping to accomplish with this version</p>
<p>3. The second version was definitely an improvement, but more still had to be done. The top buttons still seemed too distracting and the sign out button looked out of place. I was also starting to feel like the grey background still gave off a lo-fi wireframe feeling. In the third and final version I turned the buttons into icons and, made the dashboard background white, removed the sign out button, and changed the color of the left nav bar to a brighter blue. This version looks more clean and although simple, it still is nice to look at.</p>
</div>
</div>
<div class="row">
<div class="col-sm-6"><img src="images/Dashboardlistviewold.jpg" /></div>
<div class="col-sm-6"><img src="images/dashboard_more_options.jpg" /></div>
</div>
<div class="row">
<div class="col-sm-6 offset-sm-3">
<img src="images/Dashboardlistviewold-1.jpg" />
</div>
</div>
<div class="row">
<div class="col-sm-12">
<h3>Hi-Fidelity Mockups (Final Versions)</h3>
<img class="collage" src="images/collagev2.png" />
<img class="collage960" src="images/collagev2.png" />
<div class="mobile-only-mockups">
<img src="images/sign-up.jpg" />
<img src="images/2fa.jpg" />
<img src="images/dashboard-grid-view.jpg" />
<img src="images/dashboard-version.jpg" />
<img src="images/dashboard-version-empty.jpg" />
<img src="images/upload-now.png" />
<img src="images/final-version-homepage.png" />
<img src="images/catscript.jpg" />
<img src="images/share-version-2.jpg" />
<img src="images/chat.jpg" />
</div>
<h4>Results from Dashboard preference testing</h4>
<p>93% of 25 participants picked version 3. The color variations helped version 1 stand out more. The white background in number 2 along with the gray nav left bar makes it still feel more like a wireframe. I also made the buttons smaller in number 1 which I think helped as it put less focus on theme. The main focuses should be where the content is and the left nav bar.</p>
<a class="button" href="https://invis.io/A9R4GKXRCWG" target="_blank">Prototype</a>
</div>
</div>
</div>
</section>
<section class="conclusion">
<div class="container">
<div class="row">
<div class="col-sm-12">
<h1>Conclusion</h1>
<p>The cloud storage market is becoming more relevant as technology users are getting accustomed to having everything in one place. It is a competitive market indeed. However, the current products are either too simple with no unique features or have too many features/confusing UI. More importantly, none of them can be accessed offline.</p>
<p>This is where Stash comes in! Looking to make a cloud storage product that is seamless. We want users to be able to navigate through everything from the sign up process to the dashboard with easy. Stash is hope to offer features that will differentiate us from our competitors such as real time chat with other members of shared files, tags, etc. On top of that we will offer top-notch security.</p>
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