Automate releasing the msi installer #340
Description
Related #334
We now build the msi installer on each pull request through appveyor. However we have no release process for building, packaging, and releasing the msi installer to users. Ideally, this is done when we release an rc or a full version of the cli when a tag is triggered.
Some thought is required on how to manage releases in general considering so whatever we do here is in line with #73.