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jaxxio.html
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<!DOCTYPE html>
<!--[if lte IE 6]><html class="preIE7 preIE8 preIE9"><![endif]-->
<!--[if IE 7]><html class="preIE8 preIE9"><![endif]-->
<!--[if IE 8]><html class="preIE9"><![endif]-->
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<html>
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<head>
<meta charset="UTF-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<meta name="viewport" content="width=device-width,initial-scale=1">
<!-- Theme Color for Chrome, Firefox OS and Opera -->
<meta name="theme-color" content="#F5F5F5">
<!-- Short description of the document (limit to 150 characters) -->
<meta name="description" content="Hi, I'm Warren. I am a passionate and versatile UX and Visual designer based in Toronto, Canada.">
<link rel='shortcut icon' type='image/x-icon' href='/favicon.ico' />
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<meta name="robots" content="index,follow"><!-- All Search Engines -->
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<meta name="subject" content="UX Designer Portfolio Website">
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<meta name="format-detection" content="telephone=no">
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<meta name="geo.region" content="Canada">
<meta name="geo.placename" content="Toronto, Ontario">
<title>Warren Yen | Jaxx.io</title>
<meta name="author" content="Warren Yen">
<link rel="stylesheet" href="/styles.scss" type="text/css">
<link href="https://unpkg.com/aos@2.3.1/dist/aos.css" rel="stylesheet">
<script type="text/javascript">
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<a class="nav-link" href="/about.html">About Me</a>
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<a class="nav-link" href="/warrenyen_resume.pdf" download="Warren_Yen_CV">Resume</a>
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<!-- /nav -->
<div class="container mt-4 pt-4">
<!-- header: one column, full-width, centered variation -->
<div class="jumbotron jumbotron-fluid rounded p-5 mt-4 bg--jaxxio">
<div class="row d-flex">
<div class="col-md-6 flex-right flex-center-sm">
<img class="w-100" src="/img/jaxxio_top.png" alt="">
</div>
<div class="col-md-6 flex-left flex-center-sm pt-4 pb-0 px-2">
<h1 class="font-weight-bold">Jaxx.io</h1>
<p class="m-0">Cross platform blockchain wallet, exchange, markets and news - all in one app.</p>
</div>
</div>
</div>
<!-- /header -->
<!-- text component -->
<div class="row">
<div class="col-sm-12 pt-3">
<h1 class="pb-3">Overview</h1>
<p>Jaxx.io is <span class="font-weight-bold">primarily a marketing vehicle</span> for the cryptocurrency wallet Jaxx Liberty. In addition, the website highlighted some of the unique features of the wallet and included download links for all compatible devices.</p>
<p>The challenge of this project was not on the design itself, but in business sector that the product was in - the cryptocurrency space. This sector is extremely <span class="font-weight-bold">intimidating and technical</span>, so communicating the complexity to the average user needed careful consideration.</p>
<hr class="my-5"/>
</div><!--end col-->
<div class="col-sm-12">
<h1 class="pb-3">Challenges and Solutions</h1>
<p>The cryptocurrency space is wrought with complexity. The challenge in marketing a cryptocurrency product is in educating the average user what the product does and how it works.</p>
<p>The solution was to avoid the overly technical aspect of cryptocurrency and focus only on that which the user needs to be exposed to. Removing the intimidation factor instills confidence. </p>
</div>
<div class="col-sm-12">
<h3>Showcasing the App</h3>
<p>The cryptocurrency space is filled with a plethora of products and services, which can be confusing to the average person. <span class="font-weight-bold">Showcasing the app</span> in the hero image removes any ambiguity as to what is being marketed.</p>
<p>A call-to-action download button allows users to directly download and install the app.</p>
</div>
<!-- 1 column image row -->
<div class="col-sm-12 py-3">
<img class="w-100 mb-3" src="/img/jaxxio_home.png" alt="">
</div>
<!-- 1 column image row -->
<div class="col-sm-12">
<h3>Highlighting the Strengths</h3>
<p>Most cryptocurrency wallets (at the time) only supported a handful of assets. The main strength of this wallet is that it <span class="font-weight-bold">supports over 80 assets</span>. Secondary strengths are listed below the hero image.</p>
</div>
<!-- 1 column image row -->
<div class="col-sm-12 py-3">
<img class="w-100 mb-3" src="/img/jaxxio_features.png" alt="">
</div>
<!-- 1 column image row -->
<div class="col-sm-12">
<h3>Fully Responsive</h3>
<p>Utilizing a 12-grid system ensured most page could easily be adapted for desktop, tablet, and mobile viewport sizes.</p>
</div>
<!-- 1 column image row -->
<div class="col-sm-12 py-3">
<img class="w-100 mb-3" src="/img/jaxxio_responsive.png" alt="">
</div>
<!-- 1 column image row -->
</div><!-- /end row-->
</div><!--/end container-->
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<a href="mailto:warrenyen@gmail.com" target="_blank">
<img src="/img/mail-icon.svg" alt=""> <span>warrenyen@gmail.com</span>
</a>
</div>
<div class="col-sm-4 flex-left flex-center-sm p-3">
<a href="https://www.linkedin.com/in/warren-yen-toronto/" target="_blank">
<img src="/img/linkedin-icon.svg" alt=""> <span>tinyurl.com/sn4bmmx</span>
</a>
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<p id="copyright" class="my-3"></p>
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</body>
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