diff --git a/cibuildwheel/linux.py b/cibuildwheel/linux.py
index 40a752ff6..be3027885 100644
--- a/cibuildwheel/linux.py
+++ b/cibuildwheel/linux.py
@@ -333,7 +333,7 @@ def build_in_container(
 
             # TODO remove me once virtualenv provides pip>=24.1b1
             if config.version == "3.13":
-                container.call(["python", "-m", "pip", "install", "pip>=24.1b1"], env=virtualenv_env)
+                container.call(["pip", "install", "pip>=24.1b1"], env=virtualenv_env)
 
             if build_options.before_test:
                 before_test_prepared = prepare_command(