- Corporation that specializes in mathematical computing software.
- Its major products include MATLAB and Simulink.
+ MathWorks is the leading developer of mathematical computing software,
+ including MATLAB and Simulink. Engineers and scientists worldwide
+ rely on its products to accelerate the pace of discovery, innovation,
+ and development.
See More
@@ -214,7 +218,10 @@ MathWorks
Technology & Marketing
NotoVox
- Technology provider enabling intuitive, fast, and accurate medical coding by physicians.
+ NotoVox is a technology provider enabling intuitive, fast, and accurate
+ medical coding by physicians. Paving a new path in medical coding,
+ where all healthcare stakeholders are fluent and rely on structured
+ data for clinical care, analysis, and reimbursement.
See More
@@ -234,8 +241,9 @@ NotoVox
Market Research
International Data Corporation
- Premier global market intelligence, data, and events provider for the information
- technology, telecommunications, and consumer technology markets.
+ International Data Corporation (IDC) is the premier global market
+ intelligence, data, and events provider for the information technology,
+ telecommunications, and consumer technology markets.
See More
diff --git a/work/wellesley.html b/work/wellesley.html
index 73f2f1b..59b27ec 100644
--- a/work/wellesley.html
+++ b/work/wellesley.html
@@ -89,14 +89,17 @@
-
Smith Business School
+
Secondary market research on university summer business programs for Smith College
Project Goals
- In Progress
+ Wellesley Strategy was hired by Smith College to perform secondary
+ market research on summer business programs from peer universities.
+ This competitive research was used to guide the Executive Education
+ department at Smith College in forming a new summer business program.
-

+
@@ -104,7 +107,13 @@ Project Goals
Project Results
- In Progress
+ Detailed spreadsheets of numerous attributes of competing programs were
+ collected through Web-based research. In some cases, direct contact
+ with programs was made to fill in gaps in data. The data was analyzed
+ to look for similarities across key dimensions, such as location,
+ course curriculum, class duration, enrollment size, pricing, and
+ reputation. Finally, a summary outlined the key elements of successful
+ programs for Smith.
@@ -114,10 +123,9 @@ Project Results
Skills Used
-
Excel
-
Word
-
Research
-
Analysis
+
Market Research
+
Web Analytics
+
Competitive Research